Archive: February 28, 2022

Potential Project Special Event: Reimagining Leadership in 2022

28-February-2022 For leaders bombarded with an infinite amount of information, faced with innumerable choices, and standing on the edge of burnout themselves, Potential Project is launching a special event – ‘Leadership Reimagined: Making Work More Human’ to be held on March 2, 2022 at 9:30 AM ET / 3:30 PM CET.

Lately, there has been a sense that all the crises in the world are coming to a head. From health emergencies to climate change to social and political divisions, institutions at every level and in every sector have been grappling with the pressures of leadership as well as the consequences of leading.

Human beings are hardwired to want human connection and a sense of belonging, and it is evident that when we work together, we can accomplish remarkable things. It’s surprising, however, that in a society that is becoming increasingly digitally connected, we are more detached than ever. And that is what has resulted in not only a decrease in our productivity and creativity – even if things appear to be different on the surface – but has also led to a second pandemic – a mental health one. Since the last year has brought attention to mental health to the forefront – with governments across the world launching mental health initiatives to combat this post-pandemic crisis, there is a need for workplaces to also reimagine the way we do leadership.

Potential Project is a global leadership development and consultant firm that is bringing organizations across the world to a more human understanding of work. In this special event which will be moderated by Alyson Shontell, Editor-in-Chief, Fortune, the first woman to lead the 92-year-old business magazine, and former employee number six at Business Insider, the panel will feature:

Ellyn Shook, Chief Leadership and Human Resources Officer, Accenture, who will share how she and her global HR team are creating a more human workplace for 674,000 people at Accenture.

Rasmus Hougaard, Founder and CEO, Potential Project, who will share his perspectives on the changing face of leadership, drawing from his new book published by Harvard Business Review Press – Compassionate Leadership: How to Do Hard Things in a Human Way.

Siyaram’s Honours the Tailoring Community with ‘Kahani Karigar Ki’ Campaign

Mumbai, 28 February 2022: On the occasion of World Tailor’s day on 28th Feb, Siyaram’s Silk Mills Ltd. has unveiled a new campaign celebrating the hard-work that tailor’s do.

The campaign focuses on the connection between a tailor and his customers, and the joy they share: The joy of the customer who gets to wear something delightful, and the tailor who gets to bring these positive emotions to others.

Speaking on the campaign, N Gangadhar, VP, Marketing, Siyaram Silk Mills said, “Through Kahani Karigar Ki, we wanted to celebrate every tailor everywhere, no matter how big or small. We recognise the crucial role that tailors play in the lives of our brand and of our consumers, and we are delighted that this campaign recognises their incredible contribution to the happiness of every person their clothes drape.” 

Saheb Singh, Senior Manager – Brand Strategy, AGENCY09 adds, “Tailors are an important part of our brand’s ecosystem. They are the very first users of Siyaram’s fabrics, and we wanted to honour them through this campaign, while capturing the connection between an individual and his go-to tailor.”

Amazon.in goes live with new offers on ‘Super Value Days’

Bengaluru, February 28, 2022: Welcome the summer season with Amazon.in ‘Super Value Days’ with 45% off on grocery, household essentials, packaged foods, personal care, and baby and pet care products among others. Super Value Days will be live till March 07, 2022, with grocery deals starting at ₹ 1 and free delivery for prime members. Customers can avail of great prices and fresh offers from popular brands including Daawat, Himalaya, Sunfeast, Dabur, Cadbury, Kellogg, Mother Dairy among others at convenient delivery options from one single online destination.

Customers can also avail of an instant discount of 10% on Axis Bank Debit & Credit Cards with a minimum transaction of INR 2,500 upto Rs. 250 and flat INR 200 back on a minimum order of INR 2000 from 4^th-7^th March.

Here are some of the offers by participating sellers:

Supersaver Offers:

• Daawat Rozana Super, basmati Rice, 5Kg – Daawat rozana super is the finest basmati rice in the mid-price segment. It is specially processed for daily cooking across a multitude of regular dishes and is a perfect fit for everyday consumption. Daawat Rozana promises a sweet taste and rich aroma of rice as each grain is naturally aged.
• Sunfeast Dark Fantasy Sandwich – Lose yourself in the luxurious taste of Dark crunchy shell and smooth Choco Creme. Dark Fantasy Choco Creme is a double chocolate delight made with rich, dark choco crème between intricate, thin biscuits, with a classic chocolate flavour.
• Cadbury Chocolate Health Drink, Bournvita (2Kg) – Change the taste of plain milk into a yummy chocolate flavour with the Cadbury Bournvita Health Drink. Especially for kids, this health drink brings together the taste that kids love with the nutrition that mothers want.

 Stock up on staples:

• Mother Dairy Cow Ghee, 1L – In Ayurveda, cow ghee is believed to be the best for human consumption. It is a rich source of Vitamin A which is essential for vision, body growth, bone metabolism and immune function. The smooth texture and natural colour of Mother Dairy Cow Ghee offer great taste and come with a maximum shelf life of 8 months.
• Trust Classic Sulphur Less Sugar, 5Kg – This sugar dissolves instantly and this is particularly helpful when mixing sugar into cold drinks such as iced tea. It is an ideal sweetener for cold beverages, breakfast cereals and juices, dairy desserts, milk and pudding, bakery snacks, cakes and cooking, sweetmeat preparations and fruit and salad dressings.
• Aashirvaad Select Premium Sharbati Atta, 5Kg – Made from the King of Wheat – Sharbati, Aashirvaad Select is a premium quality aata that is made with love in India. The sharbati wheat flour contains 100% MP Sharbati wheat from the Sehore region of Madhya Pradesh which makes sure your roti is soft and tasty.

Get ready for the week with snacks and beverages:

• Kellogg’s Muesli with 21% Fruit, Nut & Seeds – Kellogg’s Muesli with 21% Fruit Nut & Seeds is carefully crafted for flavour and texture. It has the goodness of 5 baked grains and a generous blend of raisins and crunchy almonds for a delightful breakfast experience that will jump-start your mornings and get you ready for the day! Available on Amazon.in for INR 390 approximately.
• Cadbury Oreo Original Chocolatey Sandwich Biscuit Family Pack – For mid-day cravings and midnight hunger pangs, Cadbury Oreo is a perfect snack. It brings together the rich and smooth flavours of creme filling with the bold taste of crunchy chocolate biscuits that makes you go wow.
• Tata Tea Premium, 1500g – ‘Chai’ is more than a cup of tea; rather it is an integral part of the culture and life of every Indian. While drinking chai is enjoyed across the country, the way people like their cups in India varies across regions. Tata Tea Premium-Desh ki Chai, sourced solely from India, understands these varying taste preferences and hence our tea experts have crafted a unique blend that ‘chai’ lovers across India will enjoy.
• Quaker Oats Porridge (2Kg) – Quaker oats is made from 100 % whole grain oats, which is a natural source of carbohydrates, protein, and dietary fibre. It helps reduce the risk of high blood pressure and cholesterol. It is easy to prepare in just 3 minutes and blends into almost any recipe, enhancing its nutritional value without compromising on taste.

 Household essentials:

• Surf Excel Easy Wash Detergent Powder (5Kg) – With Surf excel Easy Wash, now remove tough stains easily with the power of ten hands. It is a superfine powder that removes tough stains in a jiffy and leaves no residue on your clothes.
• Nimyle Eco-friendly floor cleaner with Power of Neem for 99.9% anti-bacterial protection, 2L – Keep your home fresh and germ-free with Nimyle that harnesses the power of neem. Its unique formulation with the power of neem ensures 99.9% germ removal thereby ensuring hygienic safety for the entire family. It is a disinfectant that contains natural ingredients, delivers 100 percent natural action, cleans well and is safe to use on floors leaving it hygienic for the family.
• Dabur Meswak Toothpaste – Dabur Meswak is made from pure extract of rare Miswak herb which grows slowly, resisting the brutal forces of nature amidst the sand dunes of Africa and South Asia. Even a small portion of this herb is capable of providing Complete Oral Care to you.

 Take care of your personal grooming needs:

• Palmolive Aroma Absolute Relax Body Wash – From enchanting the senses with its pleasant aroma to cleansing, this Palmolive shower gel has whatever you are looking for to relax and unwind. Containing a perfect blend of exotic Ylang essential oil and Iris extracts, it provides you with the essence of a blissful shower moment.
• Himalaya Purifying Neem Face Wash (400 ml) – Himalaya purifying neem face wash is a soap-free, herbal formulation that cleans impurities and helps clear pimples. It’s a natural blend of neem and turmeric that bring together their antibacterial and antifungal properties to prevent the recurrence of acne over time.
• DABUR Vatika Ayurvedic Shampoo (640ml) – This shampoo is filled with the Goodness of 10 Natural ingredients, which gives your hair up to 2 times higher damage protection. Dabur Vatika Ayurvedic Shampoo contains powerful Ayurvedic ingredients like Bhringraj which helps control hair fall, Yashtimadhu, and Yashtimadhu among others to strengthen your hair from its roots.

Disclaimer: The product details, description and prices are as provided by the sellers/ brands. Amazon is not involved in pricing or determining the product description. As such we disclaim any liability for accuracy, truthfulness or completeness of product information provided by the sellers.

How women are changing the face of EdTech startups

By Ms. Shveta Raina, Founder and CEO, Talerang,  www.Talerang.com, an Edtech founder, alumni of Harvard Business School and have been in the education sector for over 10 years.

In 2020, only 2.3% of funding went to women-led start-ups. A lot has been written about women getting the short end of the stick in the work world. From funding to compensation, to career growth, there has been a gap at several levels. Global economic growth could see a boost of $20 trillion as per a report by Bloomberg equality if women’s participation in the labour force and their education equalled that of men.

Women and EdTech – the WHAT:  While there are gaps across sectors, nations and industries, the EdTech sector is one where women are playing a significant role, drawing light to the possibilities

There is no shortage of women leading EdTech start-ups. Lynda.com (now known as Linked In Learning), was co-founded by Lynda Susan Weinman, and acquired by LinkedIn for $1.5bn in 2015. Byjus, co-founded by Divya Gokulnath, is currently the world’s most valuable EdTech company, valued at over $18bn as per a recent Techcrunch report. Its most recent $300mn fund-raise also pegged it as India’s most valued start-up (surpassing PayTM for the top position). Coursera – one of the pioneers in EdTech was co-founded by Daphne Moller and funded by GSV, one of the leading VC funds in the EdTech space, also helmed by a female CEO Deborah Quazzo.

What’s common between these examples is not just that there’s a female founder, but the innovation and impact of these enterprises. In fact, a recent report by Holon IQ found that out of 800 of the world’s top Edtech startups, 170 were founded or co-founded by women, which is over 20%.

Women and EdTech – the WHY: There are 4 key reasons why women are a good fit for the EdTech industry

Firstly, women have been active and played a role in the education system for generations. Their involvement as teachers, mentors and school principals has only accelerated with time. According to a report by the Center for Global Development, over 60% of global teachers are women. In fact, 2021 was the year in India when primary school female teachers surpassed male teachers as a whole, being one of the few industries where women took the lead overall. Their understanding of the education sector is not new and it is but natural that as this sector transitions online, they continue to play a pivotal role.

Secondly, women’s inclination for nurturing the youth, empathy, desire to mentor and higher EQ has been reported anecdotally and in several studies. With the National Education Policy focusing on holistic education, it is natural to involve even more women, many of whom have a flair for soft skills such as teamwork, collaboration, creativity and communication. In a research study done by Talerang, Gen Z women outperform men consistently on several metrics including flexibility (85% for women vs. 69% for men),  influencing skills (70% for women vs. 56% for men) and time management (89% for women vs. 63% for men) making them excellent hires in the EdTech space which is dynamic and fast-paced.

Third, the flexibility that EdTech offers using technology and digital tools has made it even more open to those keen on a work from home or flexible role be it, men or women. Digital disruption has accelerated at an unprecedented pace since the outbreak of the pandemic. Businesses quickly adapted to technological interventions. The education sector similarly reoriented itself to negotiate with the demands of the new normal. A survey by Talerang of Gen Z women showed that over 20% of women are keen on a career break, as opposed to just 3% of men, something that the education sector allows. Flexibility in timings and part-time options make this a great option for women who are new mothers as well. With online, live learning, the quality of delivery doesn’t get affected as the trainer or teacher is still present though they can be at home if required, wearing multiple hats. Women have been reported to be expert multi-taskers, and technology makes it even easier for them.

Lastly, with the new normal, the culture in the work world as a whole has evolved with inclusivity and empathy for all being in focus. With start-ups burgeoning and paradigms shifting, the desire to hire people who are adaptable and eager is of the essence. Since EdTech has evolved as one of the fastest-growing sectors and is hiring aggressively, it makes sense for the sector to tap into women as they are largely underrepresented in the workforce overall. It makes business sense for EdTech leaders to hire women as they have a dedicated, committed population that is happy to contribute and is eagerly open to work!

In conclusion, women are already an active part of the EdTech space and can be engaged even further. Their active participation could be monumental, especially for India. According to a McKinsey Global Institute report, women account for only 24% of the Indian labour force and generate only 17% of the Indian GDP. If India could increase women’s participation in the labour force by 68mn by 2025 (as a 10-year horizon), the GDP would grow by 16%. EdTech could play a significant role in this. As this sector paves the way, others can take inspiration and follow a similar trajectory, changing the landscape of start-up hiring over time!

At Talerang, we prepare Gen Z for careers and place them at 400+ Indian corporates for internships and jobs. Our team is 50% female and the entire leadership team is women.