Archive: September 30, 2022

Melorra Furthers its presence in east with Launch of another new age experience centre in Kolkata: Adds to the Festive Cheer of Pujo

Kolkata/ September 29, 2022: Melorra (www.melorra.com),one of India’s fastest growing D2C brands today launched another one of its experience centre in Kolkata. The centre was inaugurated by celebrity singer Monali  Thakur in the presence of Saroja Yeramilli, the Founder and CEO of Melorra.

The experience centre is bringing 21^st-century lightweight, fashionable gold jewellery to women. This is the brand’s 4^thexperience centre launch in the eastern region and 22^nd across the country. It has plans to launch 350 more such centres in the coming years.The launch has been timed to allow for greater access to Melorra’s range of over 18000+ designs to add to the excitement and revelries surrounding the Pujo. With the launch of 75+ new designs every Friday, Melorra is increasingly becoming the go-to brand for everyday jewellery, for residents of Kolkata and neighbouring areas.

Melorra has redefined the approach towards gold jewellery by ensuring that customers do not buy it only during festive occasions but on a more frequent basis as a fashion statement commensurate with recent trends! With Melorra, customers get a seamless choosing and buying experience including the touch, feel, and trial of jewellery.

As per a recent Melorra survey, over 90% consumers today prefer buying trendier, fashionable, and uniquely designed gold jewellery. They claim to miss wearing gold jewellery when it is kept inside lockers and taken out only on special days. This is where Melorra is bringing in a differentiation by offering lightweight and fashionable gold jewellery that can be worn with just about anything. The brand has the distinct reputation of being present in over 26,000 pin codes across India, UAE, USA, UK, and Europe with the eastern region contributing to 18% of the total orders received by the brand.

Saroja Yeramilli, Founder and CEO, Melorra, said, “Women today are looking for jewellery that accentuates their daily wardrobe. Capitalizing on this demand, Melorra offers customers trend-inspired lightweight and fashionable gold jewellery with 18,000+ designs to choose from, at an affordable price. We have managed to make our consumers pivot from the way they perceive gold jewellery and now we welcome them to experience this at our newly launched Kolkata centre, a testament to our resolve of reaching every household in India. We are thrilled with the reception we have received here and look forward to opening up more such centers in the region.”

Nutrabay collaborates with Radhika Madan; spearheads the “Feel Great Everyday” campaign to promote health and fitness in day-to-day life

India, 30th September’2022: Nutrabay, India’s leading D2C health supplements brand, launched in March 2019 with a few SKUs and scaled business to 2000 orders/day, serviced more than 1.5 million orders till date, and now have approximately 100+ SKUs and five sub-brands. Recently, has launched a campaign to urge people to act on their fitness goals and incorporate them into their everyday lives. The campaign is aligned with its mission to help people access authentic and safe health products to enable them to live better lifestyles.

Nutrabay has roped in celebrated young, healthy, fit and energetic actress Radhika Madan as the face of the latest campaign, which intends to help people become the best version of themselves by boosting their overall health and well-being by taking proper nutrition.

Radhika was seen as the best choice for this campaign due to her ability to strike the perfect balance between her professional aspirations and personal well-being and her dedication to fitness. Trained in kickboxing and a firm believer in holistic growth and wellbeing, the actress swears by the company’s functional food products and wellness and family nutrition products that are clean, reliable, and authentic.

Sharad Jain, Co-Founder and Spokesperson for Nutrabay, said, “We strongly believe that consuming proper nutrition is imperative to promote holistic development and wellness. Our Feel Great Everyday campaign aims to give that message to everyone. With this campaign, we want to improve the everyday life of our consumers by ensuring that they get authentic nutritional products. We are excited about the campaign and our collaboration with Radhika, an advocate for a healthy lifestyle. We celebrate Radhika for her dedication, hard work, and commitment to fitness. It is due to these qualities that we feel that she is the perfect fit for our campaign. We look forward to a long-standing and fruitful relationship with her.”

Actress Radhika Madan added, “I am pleased to be a part of Nutrabay’s campaign. I agree with the brand’s ideas and motive and its commitment to providing authentic products to its consumers. Fitness and well-being are the central tenants of life- it is only when these are achieved that one can enjoy other things. Therefore, I applaud the brand’s efforts and its resolve to integrate fitness into the everyday lives of people. I look forward to working with them.”

Nutrabay was founded to bridge the need gaps in the market due to the lack of availability of quality products at affordable prices by a homegrown brand.

Fortune Foods Releases Pet Pujo 2022 Commercial: Harks Back to the Good Old Times of Durga Pujo Celebration

Kolkata, Thursday, 29th of September 2022. Fortune Foods released its next Durga Pujo campaign in 2022 on the 24th of September ‘22, as part of its yearly ‘Pet Pujo’ series that started in 2017. It celebrates the love for food and the essence of the festival through the lens of a person reuniting with their friends and family after two years of being stranded away from home.

The campaign, conceptualised by Social Beat, will run from the onset of Pujo till Dashami. And through this series, Fortune seeks to communicate with its audience on relatable grounds as they stir emotion by tastefully displaying the smallest nuances of how Bengalis celebrate Durga Pujo. It intends to not only empathise with Bengalis returning to their homeland but also capture the happiness of their loved ones upon their return.

Durga Puja, now a UNESCO world heritage title, becomes the first Asian festival to receive this prestigious recognition. It has left a mark on the world and has made its way to the list of Intangible Cultural Heritage of Humanity. This year, as Bengalis await the ‘Sarbojanin’ (the-all-embracing) Durga Puja with bated breath, Fortune Foods tries to capture Bengalis reminiscing and reliving even the smallest of moments as they used to during Pujo.

“With the farewell of the two-year-long travel restrictions, for us, Homecoming became the concept of Fortune’s Pet Pujo this year. We saw this as an opportunity to celebrate traditions and bring alive the food culture prevalent during the Pujo festival. The classic dishes- from murighonto to shokto, from shorshepabda to mutton kosha, and much more- are incomplete if it’s not made at home. So, this pujo, Fortune celebrates the homecoming of a bandhuwho wants to relive the festivities and the food just like good old times.”, added Panisa Shah, Director – Creative, Social Beat.

In this commercial, the characters are seen celebrating the festival as the story captures all the things the quintessential Bengali indulges in. From hopping pandals together on one scooter to enjoying the bhog and lip-smacking home-cooked delicacies together, Fortune’s 2022 ‘Pet Pujo’ campaign celebrates the food, the warmth and the coming together of Bengalis.

Furthermore, the making of the campaign allowed a deep exploration and understanding of the culture to the minds behind it. Exhibiting the love for food, Fortune once again cooks up a delicious story amid pujo celebrations which makes the people of Bengal feel an instant connection in their hearts.

“We, as a brand, always try communicating with the people through relatable content that they can really connect with and feel attached to. And the Pet Pujo 2022 campaign was special as this time Durga Puja would be just like old times when there were no pandemic restrictions. Seeing the campaign come together so beautifully with the messages and everything, just feels complete.”,added Sanjay Adesara – Head Media & Digital, AdaniWilmar Limited

Online Andar Bahar For Real Cash on 10CRIC

The rules of a popular casino card game called Andar Bahar, which originated in South India, are really straightforward and quick to learn, which is why it’s such a popular game. Here, you can learn the basic rules of Andar Bahar so that you can start playing in the real money mode and hopefully win big.

Unlike some games, where an element of skill is involved, this is a game of pure chance. In other words, there’s no definitive strategy or proven performing systems that can help you win. Check out these basic rules of Andar Bahar if you’re looking to play the game. There are just two main bet types, and you can play from as little as INR50.00 per round.

What exactly is Andar Bahar, and how do you play?

Andar Bahar is a card game that you can now enjoy playing at a growing number of fully licensed online casinos. The rules of this simple game of chance are really easy to learn, which is what makes it such a popular game. Rather than needing any skills to win, winning is all down to pure luck. The aim is to try and guess which box/pile will win – the Andar pile (the inside) or the Bahar pile (the outside) by placing your chips on the Andar or Bahar box in the betting area.

As soon as you have placed your chips for the first round of betting, the dealer will select a random card from the deck and then place this in a face-up position. This first card is otherwise known as the joker. He or she will then go on to deal one card to alternate piles until a card is dealt that matches the initial joker card. If you place your money on the Andar box and the card that matches the joker card lands on this pile, you will win a payout worth x2 times your stake (1:1).

If you put your chips on the Bahar box and the card that matches the joker lands on this pile, then you would receive 1.9x times your stake. For example, if the initial joker card that’s dealt face-up is a 4, cards would then be dealt until another 4 shows up. There can be up to a maximum of two rounds of betting in this game.

Where can I play Andar Bahar?

If you want to experience the thrills of a live dealer casino game right now, go to 10CRIC Casino and remember to check out a game called Andar Bahar. This popular card game originated in South India, and you can play in the real money mode from as little as INR50 ($/€/£0.50, or equivalent currency value) up to a maximum of INR50,000 ($/€/£500.00) per round, which means that everyone from low rollers to high rollers can enjoy playing.

10CRIC Casino is a fully licensed online casino that accepts real cash wagers from Indian players aged 18 or above. If you sign up here today, you can claim a 150% matching deposit bonus worth up to INR15,000 on your first ever deposit and a further 200% match bonus worth up to INR20,000 on your next deposit.

To complete the initial sign-up bonus, you can also get a 250% match bonus worth up to INR25,000 on your third deposit. To ensure that you don’t miss out, don’t forget to deposit at least INR 1,000 ($/€/£10.00) and enter the bonus code BOSSPLAY1 into the required field on your first deposit. Use code BOSSPLAY2 on your second deposit, and then use code BOSSPLAY3 on your third deposit.

This highly recommended Indian online casino is controlled by a reputable operator with a proven track record. It’s free to sign up to, and as well as accepting Indian rupee (INR), the casino also welcomes a broad range of trusted Indian online payment methods. If you enjoy playing Andar Bahar and want more great live dealer games, then you may also like to try Live Blackjack, Live Roulette, and Live Baccarat.

The live dealer games are generally only ever available in the real money mode, but most other games, including the slots, are also available in the free play demo mode. If you want more Indian-inspired games, then you may also like to try Indian Roulette, Teen Patti, Jhandi Munda, and Crorepati Challenge.

What kind of odds and different bet types are there in Andar Bahar?

Apart from being able to place a wager on Andar or Bahar, you can also place a wager on how many cards you think it will be until the matching card is dealt. If it is drawn from the 41st card or more, the payout would be worth 120x times your stake. From the 36th to the 40th card, you would receive 60x. From the 31st to the 35th card, you would receive 25x.

From the 26th to the 30th card, you would receive 15x. From the 16th to the 20th card, you would receive 4.5x. From the 11th to the 15th card, you would receive 5.4x. From the 6th to the 10th card, you would receive 4.5x, and from the 1st to the 5th card, you would receive 3.5x. However, the exact odds can change slightly from one casino to the next. Don’t forget, the most exciting thing about this game is that there are no difficult betting strategies to learn, and the rules are super easy.

How to gamble responsibly

An important bankroll management tool in 2022 is to set a budget before you start playing. At some websites, you can set deposit limits from the moment you sign up to help you stay in better control of how much money you spend. For example, if you set a INR4,500 monthly deposit limit (which is approx. $/€/£50) on the first day of the month and then deposit the full INR4,500 in one deposit, it means that you wouldn’t be able to deposit any more money until the first day of the following month.

Alternatively, if you set a INR1,800 (approx. $/€/£20) deposit limit on the 15th of the month and deposit the full INR1,800 on that day, you wouldn’t be able to make another deposit until the 15th day of the following month, and so on. If you try to deposit more money after you have reached your limit, a message is likely to pop up on the screen informing you that you have already reached your deposit limit and that you cannot deposit any more money at this time. Try and remember never to spend more than you can afford, never chase your losses, and that gambling is supposed to be fun.

Thomas Cook India’s Abhishek Nagpal elevated to Business Head – Visa & Passport Services

Mumbai, September 30, 2022: Thomas Cook (India) Limited – India’s leading omnichannel travel services company has elevated Mr.Abhishek NagpaltoBusiness Head, Visa & Passport Services. He has been associated with the Company since 2018 as General Manager – Visa & Passport Services.

A skilled professional with nearly two decades of industry experience, Abhishek will now lead the Company’s visa functions pan-India and manage consular and key stakeholder relations. As a part of his new role, Abhishek’s key responsibilities will include adherence to compliance, smooth operations, and efficiencies in end-to-end visa processing.

Prior to Thomas Cook India, he worked with Udaan Visa Facilitation Services, Cozmo Travel World, Udaan India, and Wipro.

Views on RBI Policy: Mr. Dhiraj Relli, MD &CEO, HDFC Securities

“The MPC voted to raise the repo rate by 50 bps taking it to 5.9% as widely expected while remaining focused on the withdrawal of accommodation. A higher rate hike is justified in the backdrop of inflation remaining at elevated levels with the projected trajectory being above RBI’s target during the entire forecast horizon. Economic growth has remained resilient in the face of an adverse global environment. The recent sharp depreciation in the rupee (although well managed compared to other emerging countries) might have weighed on members’ decision in favor of a larger rate hike, addressing external sector imbalance and reducing the interest rate differential. Unchanged inflation forecast at 6.7% for FY23 (and 5% in Q1FY24) is reassuring with a high average crude oil price of US$ 100 per barrel considered in this, providing a cushion. FY23 GDP projection was lowered marginally from 7.2% to 7% for FY23. Overall, it was a prudent policy announcement with no negative surprises which is reflected in the impact on the 10-year yield and stock markets. The next stage of response could be calibrated; we expect the terminal repo rate would be 6.25-6.40% by FY23 end.”

New creative director Andrea Incontri enters the scene with one message

September 2022: Andrea Incontri, United Colors of Benetton’s new creative director, presents his first runway show during Milan Fashion Week. His SS 2023 will come alive in the Corso Buenos Aires flagship store, where Incontri – architect and designer of a practical, cosmopolitan look – has reinterpreted the location’s layout. The unprecedented event demonstrates his vision of the brand as a global lifestyle project. By staging the show in one of its shops, Benetton underscores the iconic value that stores represent for the company and reconnects, in a contemporary way, with its roots and a design element that – together with an innovative product – led the Treviso-based brand to revolutionize the canons of fashion and sales.

Massimo Renon, CEO of Benetton Group stated: “I strongly believe in Andrea’s agile signature style for repositioning the brand in the fashion sector, in line with the Benetton DNA: expressive freedom, strong identity, looks interpreted in a contemporary key. It is no coincidence that the collection slogan is Be Everything. Where Be is an invitation to express oneself with total freedom. ”A line of accessories in eco-leather, bijoux, glasses, and coordinated objects also makes its debut with this collection. A capsule, “The new Benetton uniform”, composed of unisex eco-leather bags and sneakers, caps, and sweaters, has been on sale since September 15 in selected stores around the world.

SOFT SKILLS

The designer has created a discreet, sophisticated collection for the Benetton woman. A spontaneously a-gender fashion because it is the offspring of its times. The leitmotiv of the collection is the fruit theme, in micro and macro proportions, in succulent saturated colors, or in delicate ice cream variants. As a designer, Incontri asks himself a cultural question: “What is healthy today? What attracts us? Perfect and pop industrial food? Or something organically natural? Perhaps a mixture of the two?” His food obsession starts from here and takes the form of a dozen “answers” in the collection. Be Everything, then, but based on the brand’s cornerstones – first and foremost knitwear and color blocks, revisited with understated elegance. Knitwear is light, canneté, mélange and mouliné to combine with bouclé fabrics, vichy cottons and recycled nylon for fluid shirtdresses, crop tops, shorts, jackets and windbreakers. Stripes, another of the brand’s mainstays, feature in a quiet, relaxed college version. All looks are complemented by accessories: open-toe rubber slippers, enameled bijoux, glasses, and eco-friendly belts. Making its debut, the decidedly unisex BE bag is in a variety of sizes and colors. Many of the themes in the women’s looks also feature in the men’s collection, casual but “layered”, almost a new grunge with a well-proportioned, everyday soul. Pajama looks have a fluid composure and pair with mouliné legwarmers, heavy cotton workwear ensembles, and belted waist safari jackets. Fruits-themed prints, college stripes, “BE” lettering, and two-tone denim are the elements making up a practical, contemporary men’s fashion aesthetic