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Archive: September 19, 2024

Urbanization Vs. Nature – Is a Symbiosis Possible

Akash

by Akash Pharande, Managing Director – Pharande Spaces

Before urbanization took off earnestly in India, humans and nature coexisted admirably. Unfortunately, rampant real estate development has steadily reduced Indians’ access to nature. From the increasing demand for integrated townships with abundant greenery, we can see that urban dwellers today are looking to reconnect with nature.

 

The Cost of Urbanization

Our cities’ development agendas have taken a huge toll. Parks and forested regions have been replaced with high-rise skyscrapers. It’s tempting to blame municipal authorities and real estate developers for this loss, but there is no denying that our cities, which have limited space, must adapt to the constantly rising demand for housing, office buildings and the other real estate manifestations of modern-day life.

Supply follows demand, and developers cater to an ever-increasing demand. But there is a price to pay for this demand-supply interplay – nature has been relegated to the sidelines and, in some cities, wiped out altogether. There is a common belief today that greenery has become a luxury that only the rich can afford.

real estate

Pune’s Development Trajectory

Let’s take Pune as an example. This city’s geographic limits were previously much narrower, and there was little motivation to expand them. Pune was the quintessential retirement city and was even called Pensioner’s Paradise. Another claim to fame was its educational institutions, earning it the additional tag of ‘Oxford of the East’. The city and its economic activity coexisted amicably with farming activities, even in the core areas.

Going back a little further, the British viewed Pune (then Poona) as a region of political turmoil and resistance to their rule. Pune did not begin to expand geographically or demographically till India gained independence in 1947.

Then the technological revolution in Pune started. It grew from a tiny city to a full-fledged metropolis because of its rapidly expanding employment opportunities, first in manufacturing, then in software technology and information technology-enabled services (ITeS), attracting a massive influx of people.

The city’s population began to rise significantly in the 1990s because of the country’s economic liberalization, which allowed for foreign investment and boosted industrial expansion. Pune’s salubrious climate, along with its robust education infrastructure, began to draw more and more skilled workforce. Infosys and Wipro established bases here, resulting in the creation of the Hinjewadi IT Park.

This resulted in a cascade effect, attracting other tech enterprises and MNCs. Its proximity to Mumbai, India’s financial capital, added to its appeal to firms looking to cut costs. Rapid urbanization resulted in massive infrastructure development, including upgraded road networks, residential complexes, and commercial malls.

As Pune evolved into an IT powerhouse, more and more real estate development was required to accommodate people and the businesses they work in. As of 2024, the estimated population of Pune is 4.44 million within the city limits and 7.35 million in the metropolitan area.

There was minimal impact on Pune’s once-famous natural wealth when it was still relatively small and unspoiled by the rampant urbanization we see today. It is painfully obvious how much of its originally bountiful supply of green open spaces has been depleted by low and high-rise housing constructions, landfills, commercial structures, and shopping malls.

disconnect2

A Steady Disconnect From Nature

This development approach creates a disconnect between city dwellers and the natural environment. The desire to restore a healthy environment and healthier cities is once again staging a resurgence, but most real estate development today revolves around amenities and facilities. The little vegetation available is mostly ornamental.

Our cities are increasingly turning gray rather than green. Any attempts to reconnect people with the environment must be cross-disciplinary and integrated.

A city needs structures, deforestation is inescapable, and buildings will last as long as humanity. But can we restore nature to our cities?

An attempt in Singapore to reintroduce a natural ecosystem into the urban fabric is yielding incredible benefits. What such a vision of urbanization in the future may accomplish is fascinating. Concrete CAN coexist with a large amount of greenery, and one should not rule out the other.

However, it requires an extremely progressive town-planning vision, strong political resolve, and unwavering backing from the city’s population.

To conclude

Let’s face it – most of the housing demand in India in recent years is mostly for concrete structures with modern amenities, with a little bit of token vegetation. However, we are seeing a resurgence in demand for nature-rich housing in our cities.

Today’s young homebuyers come from a place of increased environmental conscience, and also concerns about their own and their children’s health and wellness. The rise in demand for homes in integrated townships, which guarantee abundant green, open spaces which will not be violated by further development, is testimony to this fact.

It takes time for a city to lose its ‘green’ reputation; for Bangalore and Pune, it took decades. It will take a few more decades to restore it, but it is achievable if all parties, from town planners and municipal officials to real estate developers and buyers, agree it is worthwhile and must be done.

Akash Pharande is Managing Director – Pharande Spaces, a leading real estate construction and development firm famous for its township projects in Greater Pune and beyond. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer of townships in the region. With the recent inclusion of Puneville Commercial into one of its most iconic townships, Pharande Spaces taken a major step towards addressing Pune’s current and future requirements for fully integrated residential-commercial convenience

SpecX Systems and AeroCool Announce Strategic Partnership to Elevate Gaming and Thermal Solutions in India

NEW DELHI, India – September 19, 2024: SpecX Systems Pvt Ltd., India’s leading value-added distributor of cutting-edge technology products, is excited to announce a strategic partnership with AeroCool, a global leader in gaming PC gear and thermal management solutions. This collaboration aims to bring AeroCool’s innovative and high-performance products to the Indian market, catering to the growing community of gamers and PC enthusiasts.

AeroCool, renowned for its technical expertise and innovative design, has a rich history of providing total solutions for thermal management in both industrial and personal computers. Expanding from thermal products, AeroCool has successfully ventured into computer peripherals, launching successful PC cases, multi-function control panels, and power supplies. The company has consistently been at the forefront of innovation, being the first to introduce “Double-Bay” front panel controllers and pioneering U-shape heat pipe technologies for CPU coolers.

“We are thrilled to partner with AeroCool, a brand synonymous with quality and innovation in the gaming and PC DIY market. This partnership aligns perfectly with our mission to deliver the best technology solutions and exceptional customer experiences. With AeroCool’s cutting-edge products, we are excited to empower Indian gamers and PC enthusiasts with the best in thermal management and gaming gear,” said Mr. Sakthivel, Country Head at SpecX Systems

AeroCool’s product lineup includes gaming PC cases, PSUs, gaming chairs, CPU air and liquid coolers, and PC fans, all designed to deliver superior performance and aesthetics. Today, AeroCool is a market leader in the gaming sector, with a strong brand and product image that is well-received by gamers and enthusiasts worldwide.

“Partnering with SpecX Systems enables us to reach a broader audience in the rapidly growing Indian market. SpecX’s extensive distribution network and commitment to customer satisfaction make them an ideal partner. Together, we will bring innovative gaming solutions and thermal management products to Indian consumers, enhancing their gaming experience and performance,” said Mr. Tony Lin, CEO at AeroCool, on the partnership.

SpecX Systems will leverage its robust distribution network and industry expertise to bring AeroCool’s advanced products to the Indian market. This partnership will enhance SpecX’s product portfolio, offering Indian customers access to high-quality gaming and thermal management solutions.

About SpecX Systems Pvt Ltd.

SpecX Systems Pvt Ltd. is India’s leading value-added distributor for technology products. The company offers a comprehensive portfolio of top-tier products and solutions, empowering customers to unleash their full potential and achieve their goals. SpecX is dedicated to delivering the best in industry technology solutions, with a core principle of integrity and customer satisfaction. The company’s mission is to provide ingenious, cost-effective, and comprehensive technology solutions that result in enthralling customer experiences.

About AeroCool

AeroCool Advanced Technologies is one of the world’s leading manufacturers of gaming PC gear and thermal management solutions. Known for its innovative designs and technical expertise, AeroCool offers a full line of performance products including gaming PC cases, PSUs, gaming chairs, CPU air and liquid coolers, and PC fans. With a strong brand presence and a commitment to delivering the best user experience, AeroCool continues to lead the market in gaming and PC DIY solutions.

Revaa Launches ‘Her Day, Her Way’ Campaign to Empower Young Women on Daughter’s Day

18th September 2024: Revaa, a leading brand in D2C feminine hygiene and menstrual health, is thrilled to launch the ‘Her Day, Her Way’ Campaign in celebration of Daughters’ Day on September 22. Running from September 15 to September 30, 2024, the campaign aims to dispel the stigma associated with menstruation by encouraging fathers to actively support their daughters’ menstrual health, promoting a fair and inclusive approach to period care within families, and fostering a supportive environment for young women’s health and well-being.

The primary objective of the campaign is to empower daughters by encouraging open conversations about menstrual hygiene and the challenges they face. The campaign will feature a series of engaging videos of fathers where they will share their views on periods and discuss their involvement in their daughters’ menstrual journey. Each video will highlight fun, interactive moments, including light-hearted activities that foster open dialogue and reflect a cool, carefree bond between fathers and daughters. Participants can join the movement by posting their videos on Instagram, tagging @revaaforu, and using #herdayherway and #periodpositive. The competition runs from noon on September 15 until 6 pm on September 30, with two winners announced on October 1, each receiving Revaa’s First Period Kit.

“The aim of the ‘Her Day, Her Way’ campaign is not only to celebrate our daughters but also to break the silence surrounding menstruation. By encouraging honest conversations and involving fathers, we hope to empower young women to take control of their health and well-being. We want menstrual hygiene to be seen as positive and empowering, while at the same time nurturing good relationships between fathers and daughters”, said Mahipal Singh Founder and CEO of Revaa.

Revaa’s dedication extends beyond product innovation; it involves bringing about a significant change in the way society perceives and discusses menstruation. The “Her Day, Her Way” campaign emphasizes the fundamental values of Revaa, which include empowerment, inclusivity, and breaking taboos. To complement the campaign, Revaa is offering a 15% discount sitewide during the campaign period, providing an opportunity for participants to explore the brand’s range of products.

Vu Televisions Launches Smarter 2025 GloLED TV for Festive Season

Mumbai, September 18th, 2024 – Launching today, Vu Televisions proudly announces the sequel of the 2022 edition of its highly acclaimed GloLED TV – The Vu GloLED 2025 TV with better computing capabilities. Just in time for the festive season, this new TV features a 1.5 GHz VuOn™ processor, which improves phone and camera pairing as well as Bluetooth connectivity. Developed at The Vu Design Center, the Vu GloLED 2025 TV is now smarter and faster, offering better graphics and clearer pictures with AI upscaling. The 1.5 GHz VuOn™ processor also supports 2-way Bluetooth 5.3 and 5 GHz Wi-Fi, making it a great match for all your devices, including your Apple iPhone. The Vu GloLED range is well-known for its Glo Panel, now with Dolby Vision, HDR, Dolby Audio, and DTS VirtualX Surround Sound. Control everything from your couch with the new voice remote that includes a Wi-Fi hotkey, the world’s first developed by Vu Televisions.

vu television

During the launch of this TV at an art gallery, Devita Saraf, Founder Chairperson and CEO, Vu Televisions, commented, “Considering the massive success of the Vu GloLED TV 2022, it was difficult to find a way to upgrade the product but then our research team showed that Gen Z’s pattern of TV usage has a lot more to do with pairing devices such as phones and cameras. Putting in over a year of research, we added a better processor and can now proudly say we are the only TV where Apple and Google come together! Gen Z users are not only content consumers, but also content creators, for whom we have added camera connectivity for video recording and video conferencing. This product is truly a young consumer’s dream TV and we have made it even more affordable than the previous version!”

Kunal Gupta, Vice President, Large Appliances, Flipkart, said, “Our 10-year partnership with Vu has democratized access to high-quality smart TVs, driving industry growth. In the past decade, smart TVs have evolved from mere entertainment devices to the heart of connected living rooms. As consumer preferences shift towards smarter, immersive experiences, Flipkart remains dedicated to providing a wide variety of value-driven selections. The launch of the new Vu GloLED 2025 TV on Flipkart ahead of The Big Billion Days underscores our commitment to offering India the latest television technology. Together, we’re bringing cutting-edge features, superior picture quality, and an unparalleled entertainment experience to millions of Indian homes.We’re looking forward to continuing this journey, delivering the latest innovations, and redefining how India experiences entertainment. Further, Vu’s deep understanding of Indian consumers, from urban centers to rural India, perfectly aligns with our vision of empowering customers nationwide.”

Key features of Vu GloLED TV 2025

The VuOn™ 1.5GHz Processor

The most advanced AI VuOn™ processor available, it stands as the fastest in its class, guaranteeing superior graphics, enhanced picture clarity, and seamless, lag-free streaming with high-speed graphics and smooth motion. This processor supports Bluetooth, Screen Mirroring, and Casting from smart phones, and connects easily with cameras, PlayStations, and other devices, both wired and wirelessly, for effortless enjoyment of your favorite content.

Get the Perfect Phone Partner

The Vu GloLED TV offers extensive connectivity options, including casting from Android or Apple phones, 2-way Bluetooth for music, 5GHz Wi-Fi for streaming, and HDMI for gaming consoles. It supports both wired and wireless connections for additional devices. You can also control your smart home and TV with voice commands through Google Assistant or Apple HomeKit.

Vu GloLED2025 for Video Conferencing

Thanks to the Vu AI VuOn™ processor, which supports seamless camera connectivity, you can easily conduct Google Meet video calls by connecting an external camera and microphone to the TV. Additionally, Vu’s proprietary Family Moment app makes it simple to capture precious family moments

Latest Version of Superhit Glo-Panel

The Vu Glo-Panel delivers excellent color performance with a gamma range from 2.0 to ST2084, enhancing color intensity and provides uniform color accuracy in any light. Advanced A.I. technology upscales content to improve content sharpness and detail, and ensures smoothness for fast-moving scenes. It also supports Dolby Vision, HDR, and HLG formats for superior HDR video performance

Surround Sound with 24W DTS Virtual X Sound

This GLOLED TV showcases a sleek, slim floating panel design with built-in 24-watt powerful speakers. It features a robust amplifier that enhances vocal clarity and optimizes music playback. The amplifier independently fine-tunes and delivers high-quality sound through the TV’s built-in speakers. DTS Virtual X technology provides an immersive audio experience by simulating surround sound, making it feel like a home sound system is integrated into the TV.

Vu Remotes now with WiFi Hotkey Feature

Vu’s TV offers Indian-specific features, including Cricket and Cinema hotkeys with optimized Picture & Sound settings, quick preset access, and WiFi setup Hotkeys. The remote has a built-in Google Voice Assistant key. Running on the latest Google TV OS, the TV provides a refined interface with 4K UI support, background blurs, and customizable accessibility settings. It also enhances privacy by restricting background app services.

Rent vs. Buy – Rental Vs. Capital Growth in Key Micro-Markets of Top 7 Cities

Mumbai, 18 September 2024: The buy vs. rent debate rages on as more and more Indians migrate to urban centres and evaluate their options. While there are sound arguments for and against both options, the question itself is also geography centric. ANAROCK Research data shows that rental values in key micro-markets of the top 7 cities have gone up to a significant 72% between 2021-end and H1 2024, while capital values saw lower growth.

prasant thakur

Dr. Prashant Thakur, Regional Director & Head, Research – ANAROCK Group, says, “Data analysis of key micro-markets in the top 7 cities shows that in cities like Bengaluru, Pune, Kolkata and Chennai, average residential rental values rose more than the capital values between 2021-end to H1 2024. However, areas in NCR, MMR and Hyderabad saw the reverse trend – capital values appreciated more than the rental values.

Such data can be a key parameter – though by no means the only one – used to determine whether it is more advantageous to buy a property or opt for renting.”

 Top markets where rental value growth outpaced capital value appreciation – 2021-end to H1 2024-end

  • Bengaluru’s Sarjapur Road saw average monthly rental values increase by 67%, while capital values increased by 54%. At Thannisandra Main Road, avg. rental values rose 56% while capital values appreciated 52%.
  • Pune’s Hinjewadi saw rental values appreciate by 52%, while capital values rose just 31%. In Wagholi, rental values growth was 60% while capital values rose by just 30%.
  • In Kolkata’s EM Bypass, rental value appreciation was 46%, while capital values growth was just 15%. In Rajarhat, rental value growth was 30% while capital appreciation was 23%.
  • Chennai’s Pallavaram recorded rental value growth of 40%, while capital values rose by 18%. At Perambur, rental value growth was 33% while capital appreciation was 18%.

Avg. Monthly Rentals Growth
Cities Micro Markets 2021-end Q2 2024 % Change
Bengaluru Sarjapur Rd 21,000 35,000 67%
Thannisandra Main Rd 20,500 32,000 56%
Hyderabad HITECH City 23,000 33,500 46%
Gachibowli 22,000 33,000 50%
Pune Hinjewadi 17,800 27,000 52%
Wagholi 14,200 22,700 60%
NCR Sohna Road 25,000 35,000 40%
Sector-150 (Noida) 16,000 25,000 56%
MMR Chembur 46,000 63,500 38%
Mulund 39,500 49,700 26%
Kolkata EM Bypass 19,000 27,800 46%
Rajarhat 15,000 19,500 30%
Chennai Perambur 16,200 21,600 33%
Pallavaram 14,900 20,800 40%

Top markets where capital value appreciation outpaced rental value appreciation – 2021-end to H1 2024-end

Key micro-markets in NCR, MMR and Hyderabad witnessed this trend. For instance:

  • NCR’s Sohna Road saw rental values rise 40% in the period, while capital values jumped by 54%. Likewise, Sector-150 in Noida saw rental value growth of 56%, while capital values appreciated by a whopping 126%.
  • In MMR’s Chembur, rental growth was 38% while capital appreciation stood at 39%. In Mulund, rental values appreciated by 26% while capital prices rose 36%.
  • Hyderabad’s HITECH City and Gachibowli also saw capital appreciation outpace rental values. In HITECH City, rental value growth was 46% and capital appreciation was 59%, while Gachibowli saw rental values rise 50% and capital values by 70%.

Avg. Capital Values
Cities Micro Markets 2021-end Q2 2024 % Change
Bengaluru Sarjapur Rd 6,050 9,300 54%
Thannisandra Main Rd 5,345 8,100 52%
Hyderabad HITECH City 5,800 9,200 59%
Gachibowli 5,010 8,500 70%
Pune Hinjewadi 5,710 7,500 31%
Wagholi 4,951 6,450 30%
NCR Sohna Road 6,800 10,500 54%
Sector-150 (Noida) 5,500 12,500 127%
MMR Chembur 18,735 26,000 39%
Mulund 16,917 23,000 36%
Kolkata EM Bypass 7,055 8,100 15%
Rajarhat 4,472 5,500 23%
Chennai Perambur 6,381 7,550 18%
Pallavaram 5,700 6,700 18%

Back to the Debate

This data is pertinent but is just one of many factors that guide a rent versus buy decision. Not every individual who migrates to a certain city for job opportunities intends to put down permanent roots there. Others may be drawn to the city’s urban ethos and decide to make it their home, while yet others may perceive value in investing in a property there regardless of whether they will settle down there or not.

Other factors that drive such a decision are financial wherewithal, job growth prospects, stage of life, size of family, and personal preferences.

An individual in Bengaluru with a stable job who is paying a monthly rent of INR 50,000 for a standard 2 BHK worth INR 1.2 Cr may grapple with the rent or buy dilemma.

If the individual decides to stay on rent, then:

  • One-year payable rent for the individual is INR 50,000 x 12 = INR 6,00000/-
  • For next 10 years the total rental outgo + 7% annual rental escalation = approx. INR 83 lakh
  • This rental outgo is almost 69% of the total cost of this property – and this is just an expense with no investment value accrued.

“If the individual opts to buy the property via a home loan, has the financial wherewithal to make a 20% down payment and borrows the remaining amount over a 10-year tenure at 9.5% interest rate, such a purchase if definitely profitable,” says Dr. Thakur. “Instead of spending a huge amount on rent, the individual can pay monthly EMIs and ultimately own the physical asset after a ten-year period.”

This is just one of innumerable situations individuals find themselves in, and investment merit alone does not always play such a big role while weighing the pros and cons of renting versus buying a home.

However, current trends indicate that the security of owning a physical asset cannot be discounted. This trend came strongly to the fore during the coronavirus pandemic, when more Indians – including rent-favouring millennials – took a hard look at what they could fall back on when things go south.

Interestingly, it has not abated since then. Amid a rising aversion to high-risk investments, an increasing number of tenants see rent as an expense, and EMIs as SIPs towards a non-volatile asset.

The sentiment favouring homeownership is also supported by relatively cheaper home loan interest rates currently averaging between 8.75% and 9.5%.

Also, homebuyers can avail of:

  • Deduction on principal repayment and stamp duty & registration charges
  • Deduction on repayment of interest charges
  • A further deduction of INR 50,000 for first-home buyers
  • Various additional tax benefits for women

“There is a lot to unpack when deciding whether to buy or rent a home, and investment rationale alone will not guide all such decisions,” says Dr. Thakur. “If and when the quandary arises, it makes sense to be sure of one’s personal preferences and prerogatives – and the performance of the market one is considering.”

6,000 Join Luke Coutinho’s 21-Day Gratitude Challenge

September 18, 2024: Luke Coutinho, a renowned expert in integrative health and lifestyle medicine, has recently announced that over 6,000 individuals have come together to explore the power of gratitude and self-reflection through his 21-Day Gratitude and Reflections Challenge. Launched as part of Luke’s ongoing efforts to promote holistic wellness, this challenge encouraged participants to appreciate life’s simple yet profound gifts—many of which are often taken for granted.

Hosted on a Telegram group, the challenge guided participants through daily practices of expressing gratitude towards various aspects of life, including their physical body, relationships, and emotional well-being. From the ability to see and hear, to the often-overlooked role of hormones and the strength of the human heart, the initiative encouraged awareness and respect for the body and mind.

“Gratitude is a powerful force for healing. By cultivating a mindset of gratitude, we can elevate our vibrational energy and promote overall well-being. Negative emotions and illness typically lower our vibrations, while gratitude, kindness, and service can significantly boost them,” highlights Luke Coutinho, Founder of Luke Coutinho Holistic Healing Systems (LCHHS). “Integrative healing goes beyond diet and exercise; it encompasses the cultivation of a positive and grateful mindset”, he adds.

The participants also shared their experiences and insights on the group, creating a supportive and inspiring community. Additionally, as participants engaged in the practice of expressing gratitude, many reported a new-found respect for their bodies, greater emotional clarity, and an overall sense of well-being.

Luccy Jain, a participant of the challenge shared – “Practicing gratitude/ feeling grateful is truly the key to happiness and contentment. As someone who has struggled with past traumas, this program served as a reminder of the importance of forgiveness and being thankful. This journey highlighted the immense power of our minds and offered insights into well-being—something we often overlook in daily life. I am deeply grateful for the opportunity to be a part of this empowering experience.”

Building on the success of the Gratitude Challenge, Luke and his team have launched the 21-Day Dreams & Life Purpose Challenge. This new initiative includes simple daily exercises and self-work designed to help individuals build their dreams and discover their life’s purpose. The new group has already attracted over 5,500 eager participants ready to embark on their transformative journeys.

2nd Season of Bharat Dignity Awards 2024 celebrated with power awardees

Kolkata, 18th September 2024: The News Mania celebrated ‘Bharat Dignity Awards 2024’ second season on 14th September at The Sonnet with twenty two respected awardees from different spheres of life. The program was hosted by eminent director Dr. Ashok Viswanathan and renowned anchor Debolina Debgupta

Debashish Kumar- MLA, Wing Commander Himanshu Tiwari -CPRO, Ministry of Defence, Debashis Sen IAS Former Chairman of Hidco and NKDA, Manashi Roy Chowdhury, Co Chairman of Techno India group were the respected Guest of Honor of the event who graced the occasion with their presence from lamp lighting to felicitation.

Probhat RoyFilm Director, Rj Praveen- Social Influencer And Anchor, Dona Ganguly-Odisi Dancer, Jojo Mukherjee-Singer and Actress, Rajib Roy Choudhury- Sr General Manager Vedic Village Spa Resort, Ratan Lal Agarwal –Director of RR Agarwal Jewellers, Mamta Binani-President of MSME Kolkata Chapter, Saradindo Tikadar – Kolkata Police, Arindam Bhattacharjee- International Advocate, Anindo Sarkar-Film Director, Braten Mondal – Founder Of BNS Ayusmati Hospital, Priyanka Minani- Founder Of Cake Xpress, Arijit Banerjee –Toilet Man Of West Bengal, Ekta Bhattacharjee-Creative Director, Rupa Ghosh Dastidar-Founder Of Kids Kinetics were amongst a host of luminaries being presented at the inaugural Bharat Dignity awards 2024 at a glittering function in the city.

Lion Esa Goswami weaved a mesmerizing tapestry of music and dance through her inaugural presentation.

The guest and dignitaries were overjoyed by the magical performance of Advisory Guru Sanchita Bhattacharya’s “Ahalya” and Advisory Tapash Debnath who added the dais with his rhythm of Kathak Dance of “Shoroter Abahan”.

Further He who is the king of laughter, the merchant of happiness Shakil Ansari who is one of the past Awardee and Advisory also graced the stage with his thrilling performance as well.

Debanshu Sen and team performed on Santoor with Tabla to captivate the audience with classical richness

Such wonderful program would have never been possible without the contribution of the Sponsors like Techno India Group as Education partner, Hindustan Petroleum Corporation Limited as Essential partner, Vedic Village Spa Resort as Hospitality Partner, The Cake xpress as Dessert partner , BNS Ayusmati Hospital as Wellness Partner, Digital partner as Makers Easy, Styling Partner VNC, Lions Advocates, News Mania welfare Trust, Charishma Tea, KKC Fruits, Sharma Snacks as Gift Partners and supported by Shah Trading Corporation, Maple Digital and Hindustan Research corporation, Festivent and Trip go Holidays.

All the members enjoyed the evening and member Bharat Shah captured the moment with his magical voice. The committee members were Advisory Goutam Ghosh –Film Director, Raj Kamal Johri- Former ADG-West Bengal Police, Deepak Bahl – Hospitality Consultant, Executive members Shruti Dhar, Arindam Sarkhel, Sheikh Salim, Asif Shah ,Sourav Sarkar, Sunita Jain, RK Tara, Sheela Kapoor, Lions Amaresh Kumar Roy, Hashim Khan Prasenjit Chaturvedi and Vibha Chawla.

Editor in Chief of News Mania and Chairman of Bharat Dignity Awards Bornali Biswas said, “Bharat Dignity Awards aims at acknowledging success, recognizing contributions, appreciating efforts, and celebrating the growth of the contributors as the industry widely remains a major contributor to the economic development of our nation building. Their achievements remind us that greatness is not only measured by success but by the positive impact one makes on the lives of others”

The journey continues for the 3rd Season….

Smartsters Partners With HomeTown to Expand its footprint across India

18 September 2024: Smartsters, India’s favourite and fast-growing children’s furniture brand, has joined forces with HomeTown, one of the country’s most renowned home decor and furnishings retailers, in a bid to expand across India. With this alliance, Smartsters has gained access to the 18+ HomeTown stores across the country, including cities like Patna, Lucknow, Visakhapatnam, Vijayawada, Siliguri, Nashik, and Nagpur, in addition to metropolises like Kolkata, Mumbai, Pune, Chennai and Hyderabad, among others.

Smartsters Kids

By partnering with HomeTown, Smartsters is able to bring its products to a broader audience on the retail front, and make its thoughtfully designed range of kids’ furniture more accessible to families looking to create inspiring, functional spaces for their children. In doing so, they are attempting to ensure that Indian parents can now experience the best in children’s furniture at a store they know and trust.

Commenting on the development, Bikram Mittra, Co-Founder & CEO, Smartsters commented, “At Smartsters, we are committed to the mission of supporting children’s development through innovative and practical solutions. To that end, we are now partnering with leading retail platforms like HomeTown, which enables us to position Smartsters as the go-to brand for modern families looking to transform their children’s spaces. Our partnership reflects a shared commitment to quality and innovation, and is also a testament to the growing popularity of our brand. It will significantly expand our reach across numerous Indian cities and states in the near future”.

Ashish Bhutda, Deputy Chief Executive Officer, HomeTown added, “Our strategic partnership with Smartsters will enhance our offerings in the kids’ furniture and decor segment across various locations. Smartsters’ furniture, known for its innovation, safety, and comfort, will help us to connect with a new set of customers who appreciate thoughtful design for their children”.

As of today, SmartSters has also partnered with Crossword and Hamleys, ensuring the brand’s presence in dedicated spaces across prominent retail locations. They have also launched exclusive brand experience centres in Palladium, Ahmedabad and Kopa Mall, Koregaon Park, Pune. For those preferring the convenience of online shopping, Smartsters is available on major online-commerce platforms such as Amazon, Pepperfry, Flipkart, Firstcry, Myntra, and Woodenstreet. Additionally, smartsters.in – the digital home of the brand – features the most comprehensive range of children’s furniture and room solutions in India.

Smartsters is currently expanding nationwide, both through physical stores and online platforms, to ensure that its products are accessible to maximum families across India, bringing innovative children’s furniture to homes everywhere. The brand designs products that align with the intent of creating environments that support children’s growth. Their upcoming innovations include a multifunctional bunk bed that integrates a bookshelf, perfect for young readers and families looking to maximize space in compact rooms. The brand would be also introducing industry-first mattresses to improve sleep quality and expanding upon its range of ergonomic study chairs. Smartsters’ overarching goal is to offer complete room solutions, including additional storage options like wardrobes, so as to ensure every child’s space is both functional and inspiring, and realize the vision of becoming India’s first design-led kids spaces brand providing complete room solutions, ensuring children have the space and furniture they need to thrive.

Research Across India Favours Nano DAP; Demonstrates Benefits to Farmers

New Delhi, September 18, 2024: Data from the field experiments conducted by several reputed Indian Council of Agricultural Research (ICAR) institutes and state agricultural universities across the country’s diverse agro-climatic zones have demonstrated that Nano DAP can enhance the yield of crops to the tune of 2.4% to 27% when applied at a recommended dose. This data showcases the unique advantage of Nano DAP in comparison to conventional DAP.

The experiments were held in farmers’ fields across India over 3,000 locations, led by a team of Agronomists who have studied the response of Gromor Nano DAP in a spectrum of crops, including rice, wheat, maize, moong, chickpea, red gram, groundnut, cotton, potato, onion, bottle gourd and cabbage, covering the states of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Maharashtra, Odisha, West Bengal, Gujarat, Uttar Pradesh, Madya Pradesh, Chhattisgarh and Punjab. The data depicted that farmers who have started using Nano DAP are convinced with the results and begin to benefit from the Nano fertilizers.

Gromor Nano DAP was tested across the country as part of the research, including several reputed Indian Council of Agricultural Research (ICAR) Institutes such as India Agricultural Research Institute (IARI) – New Delhi, Indian Institute of Rice Research (IIRR) – Hyderabad, Indian Institute of Millets Research (IIMR) – Hyderabad, Indian Institute of Pulses Research (IIPR) – Kanpur, Central Institute for Cotton Research (CICR) – Nagpur, Indian Institute of Horticultural Research (IIHR) – Bengaluru and Indian Institute of Vegetable Research (IIVR) – Varanasi. It was also tested at various state agricultural universities such as Tamil Nadu Agricultural University – Coimbatore, Professor Jayashankar Telangana State Agricultural University (PJTSAU) – Hyderabad, Mahatma Phule Krishi Vidyapeeth (MPKV) – Rahuri, Dr. Panjabrao Deshmukh Krishi Vidyapeeth (PDKV) – Akola and Punjab Agricultural University- Ludhiana besides unequivocally demonstrated in farmers’ fields.

The Indian agriculture faces a wide array of constraints such as decline in soil organic carbon, imbalanced fertilization, multi-nutrient deficiencies and less fertilizer response ratio besides impacts of climate change and huge sum of fertilizer subsidies. The scientists have started exploring cutting edge technologies like nanotechnology which enables atomic manipulation to achieve processes and products that are precise to deliver input without associated loss of nutrients synchronized with environmental issues. To resolve this, Coromandel International has been manufacturing Gromor Nano DAP since 2023.

In alignment with the national-level nano fertiliser recommendations, the recommended dose of Gromor Nano DAP at 500 ml per acre twice at 20-25 and 40-45 days after sowing or transplanting, along with 75% recommended dose of conventional phosphatic fertilisers for optimum output.

In order to gain insights, rapid absorption of Nano DAP in comparison to conventional DAP was assessed using high resolution electron microscopy, quick assimilation and turnover of amino acids using enzyme assays besides internalization in crops as stated by Dr K S Subramanian, Scientific Advisor, Coromandel International Limited and Former Director of Research, TNAU. Gromor Nano DAP was designed, developed and notified by Fertilizer Control Order (FCO) in 2023, at a time when the country is facing a phosphatic fertiliser availability crisis.