New Delhi, Oct 29: Raaga Professional, the Professional Care brand from CavinKare, is adding a new dimension to its de-tan portfolio with the launch of its De-Tan Sheet Mask, designed to bring salon-inspired skincare into consumers’ everyday routines. The product combines the convenience of a sheet-mask format with a formulation featuring kojic acid and milk, while being free of peroxide, hydroquinone, and sulphates. Building on its professional skincare expertise, the brand continues to expand its offerings to meet evolving consumer preferences. The new product was unveiled at Nykaaland.
Commenting on the launch, Ms. Amudhavalli Ranganathan, Director – New Initiatives & E-Commerce, CavinKare, and Executive Director, CK Group of Educational Institutions, said,
“At CavinKare, innovation has always been about anticipating evolving consumer needs and turning them into meaningful solutions. As beauty consumers become more informed and discerning, the opportunity lies in making professional expertise more accessible and relevant to their everyday lives. With Raaga Professional, we are building on our strong salon heritage to take professional beauty beyond traditional settings through new formats and engaging experiences. Our focus remains on creating innovations that resonate with changing aspirations while delivering value to both salon professionals and consumers.”
The brand brought its signature salon ritual to life through immersive, experience-led booths that invited beauty enthusiasts to discover professional de-tan care up close. With skin analyser-led assessments, personalised consultations and live product demonstrations by trained professionals, the interactive experience offered a hands-on glimpse into the brand’s salon expertise, bringing its professional skincare rituals closer to consumers.
Mr. Ashrit Pattanaik, Business Head, Raaga Professional, CavinKaresaid,
“Raaga Professional has played a pioneering role in establishing de-tan care as an integral part of India’s salon beauty experience. Our journey has been about building on this legacy while evolving with the category and the way consumers approach skincare. The new De-Tan Sheet Mask extends this expertise into a convenient format for at-home use, creating another way for consumers to experience our de-tan care beyond the salon.”
The new De-Tan Sheet Mask will initially be available exclusively on Nykaa, making it convenient for consumers to access Raaga Professional’s latest skincare innovation online. Priced at 150, the sheet mask brings the brand’s professional de-tan expertise into a convenient, easy-to-use format for at-home skincare routines.
