Ektaa R Kapoor is keeping her theatrical momentum going. After Bhooth Bangla and The Vvaan found success at the box office this year, the producer is teaming up with Producer Amar Butala and Director Sajid Khan to unveil the title of her next film tomorrow, November 13. For her next outing, Kapoor is once again returning to horror, a space she has successfully explored with Bhooth Bangla. The film brings her together with Amar Butala, who has previously produced several box office hits including Bajrangi Bhaijaan, Kesari and Mission Majnu. Sajid Khan, known for commercial entertainers such as Heyy Babyy and the Housefull franchise, will direct the project.
While the title is being kept under wraps until the announcement, the film is positioned as a never-seen-before experience and amongst the most-awaited because of the prowess of its makers who know the tricks of the trade. The collaboration brings together Kapoor’s experience in mounting mainstream entertainers, Butala’s production credentials and Khan’s background in commercial comedy.
The announcement comes after a year in which Kapoor has had two notable theatrical outings. Bhooth Bangla, starring Akshay Kumar and directed by Priyadarshan, brought audiences back to the horror space, while The Vvaan, starring Sidharth Malhotra and Tamannaah Bhatia, explored folklore and supernatural elements against a rooted Indian setting. Both films have added to Kapoor’s theatrical slate and reinforced her continued interest in taking genre-led stories to cinemas and showing that success isn’t limited to sequels alone and doesn’t need the crutches of a franchise.
With the title announcement scheduled for November 13, the makers are expected to offer the first official glimpse of the film’s identity. Following Bhooth Bangla and The Vvaan, Kapoor’s next theatrical outing marks another addition to a year that has kept her thriving in the cinema business. From delivering box-office successes to backing another genre entertainer, Kapoor is ensuring that her next act is just as big as the year she has had.
