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Make this Diwali Happy Diwali, by keeping 5 healthcare items with you

covid

Make this Diwali Happy Diwali, by keeping 5 healthcare items with you

By Kunal Saha, Director & Co-founder, Vandelay

Amidst the all-around panic and even paranoia triggered by the ongoing pandemic, stepping into the month of September has quietly heralded the grand festive season of this year. A season that all Indians fervently look forward to. Even as the devastating second wave apparently seems to have faded away, the specter of a potentially more damaging third wave has continued to hover in our minds. As such, a bewildering mix of apprehension, anticipation, and a sense of celebration has been in the air. While it’s all very well to be emotionally carried away by all this celebratory fervor, a modicum of moderation and caution must be exercised in the coming festive season. With the outdoor celebrations likely to remain somewhat subdued in the light of the need for observing Covid-appropriate behaviour, people must also not let their guards down in their home settings and indoor spaces.

So, with safety necessarily being the overarching watchword during upcoming celebrations, whether outdoor or indoors, there are five healthcare items that people must ensure they have in their homes in the coming weeks and months for any possible emergency.

An assortment of measurement devices:

First and foremost, a regular thermometer also preferably including a digital infrared one must remain an indispensable healthcare item in people’s homes. After all, a temperature check is one of the first measures that we unfailingly take to not only for Covid-19 but also for any other illnesses or disorders. Then particularly with respect to Covid-19 as also other respiratory conditions, a pulse oximeter to keep a track of our oxygen levels must also become an essential tool in our healthcare toolkit at home.

High-quality masks:

Second, it goes without saying that in the times of Covid, high-quality masks are our first line of defense against the dreaded virus. With their ability to prevent the spread of respiratory droplets from one person to another and thereby enable containment of the infection, a mask is a key prerequisite for our upcoming celebrations, even indoors. However, instead of settling for an ordinary mask that may not provide full protection, people must look for high-quality Spunbond Meltblown Spunbond or SMS masks which are usually four-layered and can keep the finest of particles at bay. Additionally, people must also be careful with regard to the ear loop of the mask which must be anti-allergic and adjustable and thereby providing maximum comfort. A mask washable for a reasonable number of times besides being free-size being suitable for all must also guide people’s choices.

A ready stockpile of nutraceuticals & supplements:

Third, we all know-how developing and strengthening our immune systems have been a key safeguard against the so-called ‘invasion’ of our bodies by the virus. Keeping this in mind, people must keep a ready repository of an assortment of nutraceuticals, dietary and food supplements, and multivitamins and minerals among others. These could range from vitamin D to vitamin C supplements to micronutrients in the form of chewable zinc tablets and omega 3 supplements. While lack of Vitamin D has been long associated with respiratory issues, vitamin C is critical for the health of white blood cells which help fight infections. Similarly, while Omega 3’s anti-inflammatory and anti-oxidant properties and other benefits are fairly well known, zinc to has anti-inflammatory and anti-oxidant functions, critical to the fight against Covid-19. However, the dosage and quantity of these supplements must be decided in consultation with a practitioner.

Steamers/vaporisers:

Fourth, although experts have expressed doubt over the efficacy of steaming inhalations in curing the coronavirus, these inhalations have often been cited as a home remedy for common cold, stuffy nose, blocked air passages, and other similar respiratory conditions. So, despite not being useful in the treatment of Covid-19 in an absolute sense, the impact on nasal passages and respiratory airways in a Covid case requires that we keep these steaming devices ready at hand in our homes. At the very least, these would go some way in relieving congestion and blockage in the upper respiratory tract, which in turn could ward off compounding of respiratory woes in a Covid patient. The incoming winter bringing in with its common colds, flu, etc further makes it necessary that we have these steaming devices at home regardless of covid-19.

Oxygen Concentrators:

And finally, wising up by the experiences during the second wave when our hospitals had struggled maintaining uninterrupted supplies of medical oxygen, having oxygen concentrators at home would go a long way in bolstering our Covid-19 preparedness during the incoming festivities. Knowing full well how oxygen saturation can drop to dangerous levels on account of Covid-19, the presence of these devices can not only stabilize a patient in case of an emergency but can also serve as a ready source of life-saving oxygen within the confines of a home. Because they are self-sufficient units constantly turning out medical oxygen from the ambient air while filtering out nitrogen, they need not be replenished as is the case with oxygen cylinders at hospitals. However, people should know that these machines are useful only for moderate Covid cases and patients with oxygen saturation levels below 90 must require hospital admission. Importantly, they are also useful for other respiratory disorders such as COPD and asthma, all of which could be aggravated owing to excessive playfulness and physical activities during the celebrations.

So, instead of blindingly taking a plunge into the celebrations marking the incoming festivities, we must welcome them with caution and care. Keeping these five items at home would be the much-needed first step in that direction.

Jana-Small-Finance-Bank

Jana Small Finance Bank Limited appoints Dr. Subhash C Khuntia as the Part-time Chairman

Bangalore, 28 October, 2021: In a move to strengthen the Board and support the firm through the next phase of growth, Jana Small Finance Bank Limited today announced the appointment of Dr. Subhash C Khuntia as the Part-time Chairman. A 1981-batch Indian Administrative Services (IAS) officer, Dr. Khuntia has earlier worked as Chief Secretary to Government of Karnataka, Secretary to Government of India, Department of School Education, and was the Chairman of Insurance Regulatory and Development Authority of India (IRDAI).

Dr S Khuntia

Dr. Khuntia has vast administrative experience of working in several Departments at the Central Government including Ministry of Finance (Department of Economic Affairs), Ministry of Human Resource Development (School Education and Literacy) and Ministry of Petroleum and Natural Gas. In the Government of Karnataka, he worked in the Departments of Finance, Revenue, Personnel, Urban Development, Public Works and Ports.

Speaking on this appointment, Jana Small Finance Bank’s MD & CEO Ajay Kanwal said, “We are delighted and honored that Dr. Subhash Chandra Khuntia has agreed to be the Part-time Chairman of the Board. Dr. Khuntia’s experience as the Chairman of IRDAI will serve the Board and Bank well in keeping governance at its highest standards. His deep knowledge and experience in handling large complex roles like the Chief Secretary, Government of Karnataka, is exemplary and we are fortunate to have his guidance.

Dr. Khuntia said, “In a short span of time, Jana Small Finance bank has come a long way. I am delighted to be a part of the bank’s journey as it continues to make a difference to the financially underserved and under-penetrated segments of society. Financial inclusion has always been dear to my heart and I am excited at the opportunity to work with the Board and the Management Team at Jana in their endeavor towards this noble cause.”

Dr. Khuntia holds a Doctorate in Economics and Post Graduate degrees in Economics, Computer Science, Physics, Sociology, Political Science and Philosophy. Dr. Khuntia is also a Graduate in Law. He is an alumnus of Ravenshaw College, Cuttack, Indian Institute of Technology, Kanpur and London School of Economics.

Setu_India__Oral_Disintegrating_Strips

Celebrate the festive season in a healthy way with Setu India

The festive season is around the corner and we can’t keep calm. It is the season for celebration, love, light, laughter, and most importantly, a plethora of yummy treats. The festive season brings about a ton of joy but can often leave a feeling of fatigue and guilt at the end, owing to the packed schedules and lack of self-care. Setu India’s Oral Disintegrating Strips is here for your rescue!!

Oral Disintegrating Strips help in meeting the daily nutrition requirement of the consumers and are available as per the requirement for Mind, Beauty, Family, Immunity Boosting, Vision, and Sleep. It comes in a quick release, safe, and patented mouth dissolving strips formulation providing better absorption and good taste. There are seven products launched under this category. These strips are answers to the self-care that is a must to keep healthy without compromising the fun of the festivity.

Eyes- Whether it is virtual Diwali parties or hours spent catching up with festivities on social media, we are now exposing our eyes more than ever and we need to protect them. Setu’s Eye: Protect Strips provide daily eye nourishment while boosting visual performance, help reduce digital eye strain and improve sleep quality and support overall eye health.

Price: INR 600

Availability:

https://www.setu.in/

Hair- With styling hot tools, exposure to pollution and so much more, our hair goes through a lot during the festive season. Setu’s Hair: Strong Strips contain naturally extracted biotin to promote hair growth, enhance scalp blood circulation and strengthen hair follicles from the root and give you lustrous, thicker, and shinier hair.

Price: INR 600

Availability:

https://www.setu.in/

Family: Daily- There are certain nutrients that our bodies need daily. More often than not, during the festive season, our habits are unable to provide them. Setu’s collection of daily supplement strips addresses all of those requirements. Coming in different flavors, these are Daily: Multi Strips, Daily: Iron Strips, and Daily: Veg. D3 + K2 Strips. Additionally, there is also Immunity: Boost Strips that are packed with three powerful immunity boosters.

Price: INR 600 for each

Availability:

https://www.setu.in/

Mind- Daily: Energy- A healthy lifestyle is a balance of Mind, Body, and Soul, but while maintaining a healthy lifestyle Mind is often overlooked. It also requires nutrients that can keep it healthy and focused. Daily: Energy Strips are the answers to all your mind needs. They boost mental activity and overall productivity

Price: INR 600

Availability:

https://www.setu.in/

All of these strips are naturally flavored in different fruit flavors, making them not only quick to consume but also yummy to taste. These strips are aimed to keep up with our fast-paced lives without missing out on proper nutrition and, offer a myriad of health benefits.

Thus, equip yourself with these and you are set to make the most of the festive season.

Quantum Corporation

Quantum Announces Partnership with IBM for Next Generation of LTO Technology

BANGALORE, India – October 28, 2021- Quantum Corporation (NASDAQ: QMCO) today announced a partnership with IBM on the next generation of LTO technology. Under the terms of the agreement, Quantum will collaborate with IBM in its development of LTO-10 tape drives and media in order to accelerate time-to-market, capacity, and performance. The specific terms of the agreement are confidential and will not be disclosed.

“With the massive growth in data, as well as pervasive ransomware threats, low-cost ultra-secure LTO is more relevant than ever,” says Jamie Lerner, President and CEO, Quantum. “It is a strategic technology for large scale data storage, and it is imperative that LTO technology continues to evolve to meet growing marketplace needs. This partnership underscores our commitment to LTO and our desire to collaborate with IBM in their development of LTO-10.”

About LTO Technology

Linear Tape Open (LTO), also known as the LTO Ultrium format, is an open tape format designed for high-capacity long term storage and is used by many of the world’s largest hyperscalers and enterprises for archiving data and protecting data against ransomware. Since the first LTO products were brought to market, over 5.6 million drives [1], 351 million cartridges and over 370 billion Terabytes of media capacity have been shipped, making LTO Ultrium the most successful tape format in history.

The latest generation of LTO, LTO-8, began shipping in 2017 with tape capacity of 12 Terabytes per drive. The upcoming LTO-9 has a targeted capacity point of 18 Terabytes per drive. Work is now beginning on LTO-10, and this agreement will focus on accelerating the development of LTO-10, as well as improving the capacity and performance of this next generation.

The Importance of LTO Tape for Cold Data Storage and Ransomware Protection

LTO tape is increasingly being used for large scale cold storage due to its low cost, extremely low power and cooling requirements, reliability for storing data for decades, and storage density. Quantum is a leader in providing tape technology to hyperscale environments.

“We are excited about this partnership with IBM,” says Bruno Hald, General Manager of Secondary Storage at Quantum. “Customers and the tape market in general will benefit with faster time-to-market of the next LTO generation, and its anticipated improvements in LTO storage densities. We believe this news will be very well received in the market for all of those customers that rely on LTO as a key part of their storage infrastructure.”

1Source: IDC Tape Worldwide Factory Out Report cited at https://www.lto.org/what-is-lto/

Dalmia Bharat Limited

Journey of Growth and Discipline Continues

Q2FY22 Highlights

  • Volume increased 6.2% YoY to 5.1 MnT
  • Commercialization of Cement capacity (Line 2) of 2.25 MnT near Cuttack, Odisha
  • Total cement capacity increased to 33MnTPA
  • Commenced Trial Run production of 3Mnt plant at Maharashtra (erstwhile Murli Industries)
  • Declared an interim dividend of Rs 4/- per share
  • Became a Net Debt free company; Net Debt/EBITDA at (0.48x)

Dalmia Bharat Limited, (BSE: 542216, NSE: DALBHARAT), a leading cement manufacturing company, reported its consolidated financial results for the quarter ending September 30, 2021.

Highlights for the Quarter and Half Year ended September 30, 2021

Commenting on the results, Mr. Puneet Dalmia, Managing Director – Dalmia Bharat Limited, said, “We are pleased with our performance during the quarter. Inspite of unprecedented cost related headwinds across regions, our razor sharp focus on operation efficiencies and execution has helped us contain our costs and deliver industry leading performance. As India’s economy continues to rebound from the lows of last year, we expect demand and pricing environment for the sector to improve for the rest of year.” He further added, “We have made considerable progress on our immediate priorities, including expanding our capacity, driving organizational transformation, reinforcement of our brand and redefining our corporate governance framework. Looking ahead, we remain focused on further strengthening our momentum to drive sustainable and profitable growth and generate top-tier returns for our stakeholders.”

Mr. Mahendra Singhi, Managing Director and CEO – Dalmia Cement (Bharat) Limited said, “We are encouraged with higher volumes in a seasonally weak quarter. Our inbuilt operational flexibility along with continued effort & foresightedness of our people has helped us mitigate some of the inflationary impact of the input costs. He also mentioned that, “We have commercialized Line 2 of our cement plant near Cuttack, Odisha as well as began Trial Run production at our Murli plant in Maharashtra. With a larger capacity base, a proactive management team and robust operations, we remain confident to yet again deliver an industry leading performance for the rest of the year as well.”

In line with its Capital Allocation framework, the company has declared an interim dividend of Rs 4 per share.
Furthermore, with a vision to build a pure play cement company, the Board of Dalmia Cement (Bharat) Limited has also approved sale of Master wholesaler business for construction and building materials (Hippo Stores) of the Company as a going concern on a slump sale basis to Hippostores Technology Private Limited, a promoter group company.

During the recently conducted AGM, the company has received approval for the appointment of Walker Chandiok & Co LLP, Chartered Accountants (a member firm of Grant Thornton) as its statutory auditors.

Key Recognitions

  • Dalmia Cement Becomes India’s First Cement Manufacturer to Receive Green Accreditation from GRIHA – the national rating system for green buildings in India that was jointly set up by The Energy and Resources Institute (TERI) and the Ministry of New and Renewable Energy (MNRE), Government of India to combat climate change
  • Dalmia Cement joined First Movers Coalition which is to be launched in COP26 climate summit in Glasgow, Scotland – First company from emerging economies in heavy-industry sector to join FMC as founding member
  • Dalmia Cement (Bharat) Limited represented by Mr. Mahendra Singhi, MD and CEO, delivered a session at first ever in-person climate conference in Scotland by TED
  • Dalmia Bharat Foundation was awarded as Leader of Sustainable Change in ET SDGs Summit organized by ET Edge
  • Dalmiapuram, Ariyalur, KCW, GCW, Belgaum plants were awarded as National Energy Leader in the 22nd National Award for Excellence in Energy Management by CII
  • GCW plant was recognized for its efforts towards building safe workplace in Greentech Effective Culture Award by Greentech
Gamerse

Gamerse Announces Launch After 2.2M Raise

Gamerse, the Social Media Hub for NFT Gaming, Announces the Unification of All NFT Games and NFT Marketplaces on a Single, Universal Platform

London, United Kingdom, October 28th – Gamerse has just launched their NFT gaming marketplace and social networking platform after raising $2.2M from investors. The first-ever NFT gaming social ecosystem will allow gamers to explore all the popular NFT games aggregated together on a single social marketplace.

NFT gaming revenue is booming, with nearly 200 new gaming dapps on the Polygon chain and many more on Ethereum. However, the community around NFTs in gaming is fractured. There is no home for NFT gaming enthusiasts to meet, socialize, and grow together. Gamerse introduces a universal solution for the online NFT gaming community. The tools offered include a social media platform, an aggregated NFT market, and a gaming launchpad and studio.

Gamerse fosters social interaction between players with an easy-to-use UI. Users can interact with each other’s content, create groups and community pages, use hashtags, keep up-to-date with each other through a news feed, and contact each other with direct messages. The LFG feature (Looking for Group) will help players connect and play together.

The Gamerse Marketplace aggregates NFTs from all of the most popular marketplaces. NFTs from Rarible, OpenSea, NiftyGateway, and more will all be available. The calendar will display all the upcoming NFT drops allowing everyone a fair chance at receiving them. In addition, the Discover feed will feature newly minted NFTs, NFT promotions, and an NFT drop list.

“Provable ownership for in-game items will revolutionize the gaming industry,” said Khaled Jama, CEO, “Once people realize that their digital assets are theirs forever, they will understand the massive earning potential of NFT gaming.”

The Gamerse Gaming Launchpad and Studio will give developers promotions and grants to help grow their projects. The community will get access to gaming project IGOs (Initial Game Offers). Gamerse will also be launching NFT games through its own studio.

The ecosystem is powered by the $LFG token which will reduce transaction fees for holders and can be staked for rewards. It will grant holders voting rights in governance decisions such as improvements to the platform, marketing, and which projects launch on the Gaming Launchpad and Studio. The new “Share-Fi” economy allows Verified users to share exclusive content for $LFG as a reward.

Gamerse recently closed their last round of funding, raising $2.2M from the seed, private, and public sale of 275M $LFG tokens. Team tokens are 10% of total supply with 12 mo. lockup and 18 mo. subsequent distribution. 17.5% go to staking and rewards, 10% to ecosystem expansion, 5% to marketing, and the rest to reserve, partners, advisors, and DEX liquidity in descending order. Notable investors include AU21 Capital, BCA Investments, Coinvision, CSPDAO, Halvings Capital, Dutch Crypto Investors, Exnetwork Capital, FishDAO, Legion Ventures, Nine2Five Ventures, Oracles Investment Group, and Moonwhale.

Gamerse is co-founded by CEO Khalid Jama and Grant Stanley and will continue to secure more strategic partnerships into November when the Gaming Launchpad is launched. This will be followed by the Gamerse v2 launch in December which will be marketed with festive virtual events, air drops, and more NFT artist collaborations.

Visit the Telegram community for more information about how to participate.

Dr. Nalin Shinghal, CMD, BHEL on the right and Ms. Poonam Bagai, Chairman Cankids in the centre

BHEL announces a CSR partnership with Cankids to provide better Access to Care to children with cancer from 117 ADP districts of India

27th October 2021, New Delhi: Bharat Heavy Electricals Ltd. (BHEL), an Indian government owned engineering and manufacturing enterprise of India’s largest power generation equipment, announced a CSR partnership with National Society for Childhood Cancer CANKIDS KIDSCAN to achieve access to care for children from 117 Aspirational Districts of India as per the Aspirational District Project 2018 launched by the Government of India.

India accounts for more than 25% of the world’s childhood cancer. Yet we have Poor Access2Care ratio. Less than 34% of children make it to a cancer centre. The top 10 centres see no more than 13-15% of children. For this reason, Survival rate is less than 20%. Launched in 2018, the WHO Global Initiative for Childhood Cancer (GICC) aims for LMIC like India to achieve at least 60% survival rate for children with cancer by 2030, thereby saving an additional one million lives. For reaching 60% survival India would require 100% Access2Care.

These 117 Aspirational Districts fall within Cankids 15 Change for Childhood Cancer In India State Projects, which aim to work with State Governments and all relevant stakeholders to ensure that families get best access to care – through appropriate knowledge of where to go, timely diagnosis and treatment, shared care and continuity of care. Cankids currently has signed MOUs as knowledge and technical partners for childhood cancer with 3 State Governments – Punjab, Maharashtra and West Bengal.

For this Pan India Project, BHEL had come forward to utilise its CSR fund to help children with cancer from the 117 most developmentally challenged districts thereby making its own contribution to this important Programme of Government of India.

Dr. Nalin Shinghal, CMD, BHEL said “The Aspirational District Programme launched in 2018 is spearheaded by the Prime Minister himself. At the Central level it is steered by NITI Aayog in active partnership with state govts and district administration. CanKids is doing yeoman service for cancer-afflicted children, encompassing the entire spectrum of Childhood Cancer Care. Together with them we hope this Access2Care for childhood cancer ADP project will emerge as a best practice patient centred healthcare success story from these 117 districts.”

There are many barriers and obstacles in Access2care from these 117 districts like Distance of Care Centres, Knowledge Gap in health care Professionals &Community Health Workers, Social Stigma, Lack of other supportive services, non-accessible information at treatment centre, Poor Public Infrastructure, etc.

Started this project from March 2021, Cankids reached out to 15 state govts and NITI Aayog and received positive response from many states including a list of 25 kids from Wayanad district through District Collector. This September Childhood Cancer Awareness Month out of 117 districts, Cankids together with state govt authorities has organized Car Rallies in 12 districts from 6 states which includes Punjab (Moga & Ferozpur), Uttar Pradesh (Bahraich & Balrampur), West Bengal (Birbhum & Nadia), Bihar (Gaya, Vaishali & Muzaffarpur), Tamil Nadu (Virudhunagar & Ramanathapurãm) and Gujarat (Dohad).

The rally teams led by Childhood Cancer Survivors spread awareness, provided training to ASHA workers, sensitized district hospitals Access to Childhood Cancer Care Resource Directories and information to CMO’s, HCP’s, HCW’s & Civil society in the Aspirational districts and en route.

Speaking on this Mr. Mukul Marwah, Vice Chairman Cankids Kidscan said “The Access2Care model which underpins the State projects entails defining and agreeing on a 4 tier network of shared care from primary health care level, district level to tertiary cancer centers and Centers of excellence, with hubs and spokes across the State, with clear referral pathways and access to care information and resources at all levels so that together Govts, Hospitals, health care professionals, social support teams and Civil society organizations like ours are able to provide the right patient navigation and support to any family of a child with cancer.”

In the two last quarters (April to June and July to September ) 345 kids have been supported by Cankids under this project.

Smt Arundhati Bhattacharya

Smt Arundhati Bhattacharya to be conferred JKLU Laureate Award 2021

Jaipur, October 2021: Leading Engineering, Design and Management education institution, JK Lakshmipat University (JKLU) is all set to confer former Chairperson of State Bank of India, Smt Arundhati Bhattacharya, the coveted JKLU Laureate Award 2021, for her exemplary contribution in banking sector and inspiring thousands of women entrepreneurs in India with her hard work and dedication.

The prestigious event will be held virtually and webast live on October 30. It will be inaugurated through a lamp lighting ceremony and Saraswati Vandana followed with a welcome note from Prof Dheeraj Sanghi, Vice Chancellor, JKLU.

Shri Bharat Hari Singhania, Chancellor, JKLU will address the august gathering and explain the philosophy behind the JKLU Laureate Award and the Hari Shankar Singhania Memorial Oration before presenting the award to Ms Bhattacharya.

She will be sharing her vision and insight on “The Role of Digital – An imperative for Business Resilience” while delivering the “Hari Shankar Singhania Memorial Oration”, a unique segment constituted to commemorate the contributions of JKLU’s first Chancellor Shri Hari Shankar Singhania.

JKLU Laureate Award has been instituted to honour persons of distinct intellectual, moral and spiritual calibre, whose contributions towards society reflect JK Group’s values, so that young minds are inspired by such role models to achieve excellence in their chosen spheres of life.

Indigo-Kotak-Mahindra-Bank

IndiGo partners Kotak Mahindra Bank for Ka-ching co-branded credit card

Mumbai, 27th October 2021: Kotak Mahindra Bank (KMBL) and IndiGo today announced a strategic partnership for the launch of a co-branded credit card – Ka-ching – under the 6E Rewards program. This collaboration will create value for customers in the form of a powerful product proposition offering a premium rewards experience to customers.

Customer research reveals that travel has emerged as the most sought after redemption category in terms of reward programmes. Customers prefer to receive travel-associated offers and benefits such as free flights while redeeming their reward points – a trend that is expected to accelerate as air travel reaches pre-pandemic levels.

The Ka-ching co-branded credit card, to be launched in November 2021, will provide exclusive travel benefits to members. Available in two variants, 6E Rewards and 6E Rewards XL, the new credit cards will provide a richer travel experience with varied benefits and unmatched rewards to the card-holders keen on domestic or international travel. They will also be able to earn additional 6E Rewards on dining, shopping, transport, medical bill spends, utilities, fuel and other major categories with Feature Partners of 6E Rewards Program. The credit card will allow customers to accrue accelerated 6E Rewards on their spends and redeem these points for airline tickets anytime with no blackout dates on redemptions. Furthermore, customers will have access to other special benefits on IndiGo including complimentary air ticket, discounted convenience fee, priority check-in, choice of seat and a complimentary meal.

William Boulter, Chief Commercial Officer, IndiGo said, “We believe in providing our customers a memorable and hassle-free experience when they fly IndiGo. Our partnership with Kotak Mahindra Bank to launch ‘Ka-ching’ reinforces that commitment. We are excited to indulge our customers with 6E Rewards on flight bookings, dining, entertainment and other spends that can be redeemed for IndiGo flight tickets and on other products and categories with our commitment to provide a great engagement to our members. We strive to offer the best service to our customers every single day, as their satisfaction is at the heart of what we do. We have immense conviction in our partner KMBL, one of India’s leading banks with a vast reach to complement IndiGo’s network within the country, while offering unique experiences to our customers. It’s a perfect partnership as we believe in consistently enhancing our engagement to deliver great customer experience”.

Ambuj Chandna, President – Consumer Assets, Kotak Mahindra Bank said, “As a bank, our philosophy is to provide our customers personalised offerings that best suit their aspirations and preferences. And travel is a category that is growing in importance with customers placing a higher value on air travel-related rewards. The Ka-ching card will offer a rewarding experience to all – whether flying for leisure, business or any other purpose. Customers can accumulate 6E Rewards on all types of spends including travel and these can be redeemed at IndiGo against flights and other benefits, thus making this a preferred card in a customer’s wallet. We are delighted to ink this partnership with IndiGo, a brand that is built on the same core value as Kotak of delivering a superlative experience to customers.”

IndiGo is the market leader in the Indian passenger air industry enjoying over 57% market share, while KMBL has a customer base of ~27 million as on 30th June 2021. This partnership will help KMBL and IndiGo increase brand reach and deepen customer engagement.