New Delhi, June 26th, 2025 – Today, adidas reveals the new Juventus Home Jersey for the 2025/26 season, with a fresh take on the club’s iconic stripes which have been offset and varied, then finished with timeless pink accents. The new home kit encapsulates the essence of Bianconeri’s identity, paying homage to the rich history and youthful spirit that defines the team. The classic black and white structured lines have been re-interpreted in a bold new design, with different levels of thickness as a nod to an aesthetic seen across Italian fashion. Pink detailing can be seen on the club crest, adidas logo and three stripes running down the shoulders in recognition of the club’s founding traditions.
Juergen Rank, Senior Design Director at adidas said: “We’re proud to introduce something a little different this season while still staying true to the club’s iconic DNA. When you think of Italy, two things come to mind – football and fashion. We wanted to take a typically characteristic Italian design theme and reimagine it in a modern and innovative way to merge the best of fashion with the best of football performance. We also wanted to give fans of the club a hit of nostalgia, which we’ve achieved through the pink detailing seen on the club crest and adidas logo.”
Crafted for performance and to help provide world-class players with the confidence to play under pressure, the lightweight jerseys feature the latest in adidas technology which has been created in close collaboration with players throughout the development process.
The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking and absorbent materials to keep the body feeling dry. Completing the look is the return of the TEAMGEIST collar, a design originally worn by international teams during the 2006 FIFA World Cup.
The home kit version is available to purchase for INR 5,999 starting from today via Juventus stores, selected adidas retail stores, and https://www.adidas.co.in/
