10th January 2024 — Trailytics, a leading data analytics solutions provider, has been awarded the mandate to oversee the complete eCommerce analytics and marketing strategy for Allana Group as they gear up to launch their popular Bowlers products. This partnership marked a significant step for both companies, aligning their expertise to establish a strong footprint across multiple eCommerce platforms.
The Allana Group, a global leader in the manufacture & export of various consumer products, including Frozen & Chilled Halal Meat, Frozen & Aseptic Fruit Pulps, Coffee, Cereals & Pet Food. is set to diversify its portfolio with the launch of Bowlers. Bowlers offers a range of pet food products, including dried dog food, pet treats, dehydrated chews, natural bone products, meat jerky variations, Nutrimax, a range of dog food that aims to offer premium quality at an affordable price, and Rawhide chews and dried chews to promote teeth and gum health. Recognising the importance of data-driven insights and dynamic marketing in today’s eCommerce-driven world, the Allana Group has entrusted Trailytics to spearhead their entry into the digital marketplace.
Trailytics will provide a comprehensive suite of services, including advanced analytics, Root Cause Analysis, tailored marketing campaigns, and optimization across eCommerce channels. By leveraging cutting-edge technology and market expertise, Trailytics aims to enhance consumer engagement, improve conversion rates, and ensure seamless integration of Bowlers into the competitive eCommerce landscape.
Speaking about the partnership, at Trailytics Mr. Anirudh Varshney, Founder and CEO said, “We are thrilled to collaborate with the Allana Group as they launch Bowler. Our focus will be on delivering actionable insights and impactful marketing strategies to make this launch a resounding success. This partnership reflects our shared commitment to innovation and creating meaningful connections with consumers.”
The mandate encompasses a comprehensive, end-to-end approach to ensure the success of Bowler in the eCommerce space. This includes leveraging data-driven insights through in-depth market research and analytics to understand consumer behavior and emerging trends. It also involves crafting customized marketing strategies with personalized campaigns that resonate with diverse consumer demographics and highlight the unique essence of Bowler. Additionally, the focus extends to channel optimization, ensuring seamless operations across popular eCommerce platforms to maximize reach, enhance engagement, and drive sales.
The Allana Group views this collaboration as a critical milestone in its journey toward digital transformation. Bowlers’ launch represents its dedication to innovation and adaptability in a rapidly evolving marketplace.
As Trailytics continues to grow, partnerships like this highlight the company’s ability to address complex challenges across industries.
