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FILA India’s all new collection is inspired by Italian Couture

business Sep 10, 2024 #FILA, #Mumbai

Mumbai, September 10, 2024: FILA is excited to unveil its highly anticipated sneaker collection, a perfect fusion of cutting-edge design, advanced technology, and bold aesthetics that redefine athleisure for the modern era. This season’s lineup introduces an array of fresh sneaker stories for the fashion-forward consumer, merging functionality with street-style flair. Embracing FILA’s “Bellissimo” vision, this collection captures the beauty of motion, blends timeless elegance with modern athleticism and pays homage to the bold, comfortable fashion of the 80s and 90s.

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Leading the collection is the RI-TSS Series, which brings together retro design language with a modern twist. The RI-TSS BALLAD and RI-TSS HIGH III models feature chunky outsoles and hi-top designs, crafted with a mix of mesh, suede, and textured leather, offering a perfect blend of comfort and style. The soft, voluminous design creates a puffy, padded look. The Retro Jogger Series serves a tangible connection to the history of athletic footwear and carries the theme of nostalgia, with the Retro-Jo Reflect delivering die-cut joggers enhanced by reflective upper materials for a bold, eye-catching look.

For women, the ENVI Series stands out with the Envi Victori and Envi Halli models, both characterized by their chunky, edgy and oversized silhouettes. Featuring premium upper materials like textured PU and mesh, and double lacings, these sneakers come in stylish colorways like beige, black, off-white, and lilac. The globally loved Disruptor Series introduces a new variant with the Disruptor II Wedge, which elevates the classic Disruptor silhouette with a platform outsole.

Another standout in the collection is the Offcourt Series which redefines athleisure with a nod to the ‘tenniscore’ aesthetic. Blending sporty elegance with casual chic, the Offcourt Arche and Offcourt Remy models showcase sleek low-cut designs with embossed branding and FILA tape accents, while the Offcourt Flag Tuho features bold flag branding.

Next is the Sport Style Series, which introduces the Levonte TXR, a new-age design that merges sportstyle with everyday fashion and features iconic flag branding with a blend of mesh, suede, and leather. The Outdoor Sneakers Series debuts with the Grand Tier 2, balancing rugged durability for trekking with stylish versatility for daily wear. Lastly, the Drifter Series presents versatile, comfortable slides like the Drifter Embossed (Candor), Drifter AOP (Embar), and Drifter Padded (Forida), all featuring lightweight outsoles and premium materials for optimal comfort and cushioning.

Alisha Malik, President, Metro Brands Ltd, said, “FILA’s new drops are a perfect homage to its birthplace, Biella, Italy—a hub where Italian craftsmanship meets art and creativity. This legacy shines through in every FILA product, where style and heritage seamlessly blend with comfort. With the introduction of FILA’s global ‘Bellissimo’ vision to India, this new collection marks the start of infusing Italian-inspired fashion into the world of sneakers in India.”

The versatile colorways, from neutral beiges and blacks to vibrant purples and blues, allow wearers to express their style with confidence.