Mumbai, Mar 09: Plum, one of India’s most loved skincare & haircare brands, has partnered with Mumbai Indians as its digital partner & official skincare partner for the upcoming T20 Cricket season – bringing its belief in “chemistry, done with heart” to the world of cricket.
For Plum, chemistry has always been central – from the way its products are built, to the connections it fosters within its communities, and the way the brand approaches everything it creates. Cricket, too, thrives on chemistry: the trust, instinct, and understanding that shape winning teams. That’s where the partnership with Mumbai Indians finds natural alignment. Through this partnership, Plum celebrates the shared belief that the right chemistry can create memorable moments in labs, in consumers’ homes, on the field, within teams, and across communities.
Speaking about the partnership, Plum’s Founder & CEO Shankar Prasad said: “At Plum, we’ve always believed that when the chemistry is right, incredible things happen. Whether it’s with skincare formulations or within teams on the field, the right chemistry is what turns good into great. With Mumbai Indians, we saw a natural alignment from the word go: a team that has all the right ingredients, but more importantly, plays with chemistry. Through our first-ever partnership with Mumbai Indians during the T20 Cricket League, we’re stoked to celebrate that spirit and bring Plum & Mumbai Indians fans closer to the moments and stories that make the game so special.”
The spotlight will be on Plum’s Niacinamide Collection, the skincare bestseller range loved by 1 crore+ Plumsters. Beyond the special moments online, the collaboration will span multiple fan touchpoints across exclusive merchandise, match-day experiences, creator partnerships, and community initiatives that bring Plum and Mumbai Indians fans closer during the 2026 season. Know more.
A Mumbai Indians Spokesperson said: “We’re thrilled to partner with Plum, a brand that shares our passion for showing up with energy, authenticity, and heart. Mumbai Indians has always been about more than cricket – it’s about the community we build together. With Plum’s belief in ‘chemistry, done with heart,’ we found a partner who gets that instinctively. We can’t wait to bring our fans experiences that go beyond the boundary this season.”
When you play with chemistry, whether on the pitch or in life, extraordinary things happen.
