New Delhi Oct 23: RAYY, an Indian experience discovery and booking platform built around the philosophy “Make Room for More Life,” today officially launched its app at KidZania Delhi NCR, bringing over 2,500 activities across Delhi NCR onto a single platform. Its offerings span activities, sports, fitness and wellness, learning, kids’ playzones and recreational experiences, giving individuals and families a wider range of options to explore based on their interests.
Discovering and booking real-world experiences often involves navigating multiple websites, making phone calls, exchanging WhatsApp messages and relying on social media recommendations. RAYY addresses this fragmented process by allowing users to explore activities, compare venues, check pricing and timings, view available slots and complete bookings through a single app. This simplifies the process of finding suitable experiences, whether for an individual, a group of friends or a family.
Currently focused on Delhi NCR, RAYY has built a network of over 1,500 partners, with offerings ranging from dance and music classes, swimming and pickleball to creative workshops, fitness and wellness centres, trampoline parks, gaming zones, kids’ playzones and family entertainment destinations. By bringing these options together digitally, the platform aims to improve the visibility and booking opportunities of local experience providers while helping consumers discover experiences suited to their interests.
The launch at KidZania Delhi NCR brings together two organisations focused on encouraging children and families to engage with real-world experiences. While KidZania offers children an immersive environment to explore different professions and develop practical life skills through role-play, RAYY enables families to discover experiences across multiple venues and interests beyond a single destination.
Speaking on the launch, Sarthak Gupta, Founder of RAYY, said,
“India’s experience economy is evolving rapidly, with growing interest in sports, fitness, children’s activities and family recreation. Industry projections suggest that India’s fitness market alone could grow from ₹16,200 crore in 2024 to ₹37,700 crore by 2030. But for us, the opportunity goes beyond market size. We are building RAYY around a simple belief: the moments we spend together become the memories we carry for life. Whether it’s a child discovering a new sport, a family trying an activity together or friends reconnecting over a game, these experiences create something lasting. Tanya joining us as a shareholder and brand ambassador brings a shared belief in making these moments more accessible, meaningful and part of everyday life”
As part of the launch, Tanya Mittal, entrepreneur and digital personality, joins RAYY as a stakeholder and brand ambassador. Her association will support the platform’s brand storytelling, consumer engagement and efforts to encourage individuals and families to explore more real-world experiences.
Speaking about her association with RAYY, Tanya Mittal, Stakeholder and Brand Ambassador, RAYY, said,
“Some of our most beautiful memories are not about expensive things, but about the people we share them with. Handmade is the new luxury, and hugs are warmer than emojis.What drew me to RAYY was the belief that something as simple as booking a child’s first activity, discovering a new hobby, or spending a weekend together can become a lifelong memory. With India’s organised kids’ activity-centre market estimated at US$1.4 billion in 2026, it is encouraging to see more opportunities for families to explore experiences beyond the everyday. But for me, the real value lies in those small, unforgettable moments: a parent watching their child try something new, siblings discovering a shared passion, or families simply finding more reasons to be together. Because luxury isn’t always about what we own; sometimes, it’s about the memories we create, the time we give, and the love we share.As a stakeholder and brand ambassador, I look forward to helping more people discover the joy of experiencing life together”
Commenting on the launch, Tarandeep Singh Sekhon, Chief Business Officer, KidZania India, said,
“At KidZania, we believe children don’t learn by being told — they learn by doing. But for families to experience something meaningful, they first need to discover it. That’s what makes our partnership with RAYY a natural fit. By bringing a wide range of activities and experiences onto one platform, RAYY makes it easier for families to discover new interests, explore new possibilities and spend meaningful time together. We’re happy to be RAYY’s Edutainment Partner and look forward to helping more families discover the world of learning through play at KidZania.”
Looking ahead, RAYY plans to expand beyond Delhi NCR into multiple Indian cities, grow its partner network and continue improving its technology to make activity discovery and booking more convenient. The company also plans to develop RAYY Studio, a venue-focused point-of-sale and dashboard ecosystem designed to support experience providers.
The RAYY app is available on Android and iOS, enabling users to discover activities and book experiences through a single platform.
