27TH March 2025 – Optimum Nutrition, the world’s no.1 sports nutrition brand has been partnering with athletes globally for more than 35 years offering the right choice of nutrition. This cricket season, Optimum Nutrition partners with Royal Challengers Bengaluru (RCB), and this partnership goes beyond just branding— with the shared belief that greatness is not merely a destination but a journey fuelled by consistent effort, preparation, and informed choices.
The collaborative campaign “Unlock Your Greatness” is built on the idea that greatness isn’t instant; it’s built over time. You need to strive every day and fuel with the right nutrition to achieve your greatest self. Just as RCB is striving for excellence in every match. Optimum Nutrition emphasizes the importance of fuelling your body with high-quality protein and being the choice of champions. Together, they champion the message: Choose Greatness. Choose the Right Nutrition.
As part of the collaboration, the brand has created the Limited Edition “Protein Choice of RCB” Gold Standard Whey packs, offering an unparalleled sporting experience. It will inspire consumers to unlock their greatness along with their favorite team. The campaign will come to life through engaging digital activations, influencer collaborations with sporting stalwarts, cricket influencers ,and fan clubs. Various on-ground activations, such as retail outlet branding and social contests for consumers to get a chance to watch Royal Challengers live on ground by entering in to an on-pack contest.
Speaking on this, Sumit Mathur, General Manager, South Asia, Glanbia Performance Nutrition, said, ” As a brand, our role is to help fitness enthusiasts deliver superior performance, supported by high-quality sports nutrition. Optimum Nutrition has had a longstanding legacy of partnering with the top athletes. Partnering with the popular sports franchisee– Royal Challengers Bengaluru for 2025 Season , is our next milestone uniting the two powerhouses in the sports industry. Together, we aim to inspire millions to unlock their potential with the right training and nutrition -on the field, in the gym, and beyond.”
Rajesh Menon, VP- Royal Challengers Bengaluru, said, “Royal Challengers Bengaluru has always been committed to excellence, both on and off the field. Cricket demands peak physical and mental fitness and having a trusted brand like Optimum Nutrition supporting our players and fans reinforces our commitment to high performance and making right choices. We are excited about this collaboration as it aligns perfectly with our philosophy of pushing boundaries and maximizing performance.”
