July 31, Mumbai: The much-awaited ‘The Pinwheel Project’ – a mom and kids shopping extravaganza is around the corner, providing respite from boredom resulting from the lashing rains.
For moms looking for anything and everything for their kids, from Indian clothes for the upcoming festive season, to toys, books and Rakhi gifts, you’ll find it all under one roof in this Edit. There will be over 80 brands to shop from coming from all across India, just for one day with everything you need! New collections of kidswear by Little Shiro, Carnaby, DULAAR, ENFANCE, Little Bear, Fayon, Love the World Today, and Casa Ninos. For other essentials, explore Masaya’s range of bedding, plush toys, and more. Complement these with stylish accessories, bags, and return gifts from Amy & me Co., Bags Bunny, and The Little Gift Co. Stimulate young minds with educational books, toys, and games from Little Future Founders, Smarty Pants, Star Learners, and Scoobies’ innovative school stationery, art and craft, and magnetic DIY range. Create a dreamy nursery with exclusive décor and handcrafted rattan furniture from GWD Kids and Cinta. And let your child’s imagination soar with Nigh Nigh’s nightwear collection. Moreover, this Edit promises an amalgamation of artistic brilliance and style, taking it up a notch by collaborating with a premium adult fashion curation partner The Style Storie Edit by Tanaz Doshi and Azmina Rahimtoolah for an exclusive women’s section. There is an interesting lineup of effortless wearables and accessories, showcasing the artistry of designers and their captivating new collections from the likes of Rivasanghviprèt, Redefine by Riddhi Doshi, Sana Couture, ZUZU By Puja Maloo, Shruti Ranka, Appapop and more. For exquisite accessories, take your pick from the jewellery showcase that gleams with radiance, as esteemed brands like Antarez, Niashine Jewels, Bling Thing Store and ANTARA by Rekha Thakur present their chic offerings, adding a touch of opulence to the occasion. Don’t forget to pamper yourselves with the latest skincare and makeup brands on board, take your pick from Beauty By Bie, ASA Beauty, and Shai Beauty.
This August, get your shopping carts ready as the new Festive Edition brings together your favourite classics and some new up-and-coming brands bound to leave you wanting more. At the heart of the Pinwheel Project lies a mother’s need to provide the absolute best for her children. Born from the shared experience of three passionate working mothers -Aditi Kapur, Ragini Vakil & Shouger Merchant Doshi- The Pinwheel Project has become a Mumbai mainstay. Initiated in 2017, as a labour of love, this passion project has evolved into Mumbai’s most highly anticipated, go-to destination for busy moms in search of unique and premium products for their children. Together, the three supermoms embarked on a mission to craft a haven where mothers like themselves could uncover an expansive array of products and services catering to the dynamic world of motherhood and childhood, what with children outgrowing most of what they own before the blink of an eye!
Nurturing a vibrant community of exceptional brands, The Pinwheel Project transcends geographical boundaries, uniting not only Mumbai but also entrepreneurs in the kid’s space hailing from various corners of India – Jaipur, Bangalore, Ahmedabad, Delhi, Pune, Baroda, and beyond. “This year’s Festive Edit promises to be a truly immersive experience,” says Shouger Merchant Doshi, co-founder of the endeavour. “We’ve expanded our exhibitor base to include a wider range of brands, ensuring there’s something for every taste and style. Our partnership with The Style Storie Edit shows our commitment to adding more layers to our bi-annual event – it is not just for kids items and shopping, but also the parents who are an integral part of the system.”
From the allure of organic garments to the enchantment of educational activity boxes and toys, the Pinwheel Project has blossomed into a stand-alone marketplace where offerings span from apparel and accessories to vital services such as activity books and learning resources. “As monsoons bring a welcome respite from the summer heat, we wanted to create a Festive Edit that bursts with vibrant colours and playful styles,” says Ragini Vakil, co-founder, her voice brimming with excitement. “There’s something for everyone, and we can’t wait to see you there!”
“The magic of the Pinwheel Project lies in its ability to bring everything you need under one roof. From thoughtfully curated fashion finds to delightful treats, it’s the perfect place to make memories with your little ones this festive season. It is this unique aspect that defines the Pinwheel Project as the ultimate haven for shopping and replenishing,” elaborates Aditi Kapur, co-founder of this remarkable event.
“We are excited to partner with Pinwheel Project and curate the women’s fashion section – our synergies were aligned on making it a hit show – and we want to bring the best of affordable and chic fashion to Pinwheel Project and get all the mommies looking like fashionistas,” said Tanaz Doshi & Azmina Rahimtoolah, co-founders of Style Storie Edit.
But wait, there’s more! Take a break from the hustle and bustle of the event, unwind in the VIP Lounge with a refresh and indulge in some light munchies from The Platter Tales. Head over to the cafeteria at the Pinwheel Project’s festive edit to sample the flavours of joy from NOTO ice creams, get an energy Kickstarter from Ritual Daily Coffee, and Borecha, Pinwheel Project’s premium beverage partners and lots more.
So, ditch the monsoon blues and embrace the festive spirit! Head to The Pinwheel Project’s Festive Edit and get drenched in a delightful shopping experience. With a vibrant array of exhibitors, delectable treats, and exciting activities for the little ones, it’s a monsoon escapade you won’t forget!
