Mumbai: Soulflower – India’s first farm-to-face brand, has been recognized as the ‘Most Trusted Organic Beauty Brand Of The Year’ at the Outlook Business Spotlight Nation Builders Excellence Awards 2025. Ms Natasha Tuli, Co-Founder & CEO of Soulflower, accepted the award at the event hosted in Mumbai on March 22, 2025, that was attended by industry leaders, dignitaries, and change-makers. The award acknowledges Ms Tuli’s visionary leadership in building a brand that is rooted in sustainability, transparency and innovation. It also reinforces Soulflower’s commitment to redefining beauty by creating pure, effective and environmentally responsible personal care products.
The Outlook Business Spotlight Nation Builders Excellence Awards celebrates the relentless spirit of those driving India’s transformation into a developed nation. It honours the individuals, businesses, and leaders pushing the boundaries of their fields whilst actively shaping the future of the country.
“We are delighted to be recognized as the ‘Most Trusted Organic Beauty Brand Of The Year.’ At Soulflower, trust is earned through transparency, from our ethically sourced ingredients to our zero-compromise commitment to quality. The award is a testament to our commitment to offering high-quality products that not only nurture hair and skin but also respect the environment. It inspires us to keep innovating in clean beauty while staying true to our ethos of kindness, transparency and farm-to-face care. We thank our customers for their trust and the organizers for this recognition,” says Ms Natasha Tuli.
In the beauty industry, greenwashing; where brands falsely claim to be natural or clean without scientific backing, has become widespread. Many products are marketed as organic or chemical-free but lack transparency and clinical validation. Soulflower challenges this trend by ensuring every claim is backed by rigorous clinical studies and trials conducted on diverse age groups and genders. Unlike brands that rely on misleading labels, Soulflower provides real, science-backed proof of efficacy, from hair growth solutions to skin care innovations.
“At Soulflower, we believe trust is earned through transparency and results, not marketing gimmicks. That’s why every product we create undergoes thorough clinical testing to ensure it delivers what it promises. Our mission is to redefine clean beauty with honesty, efficacy and science-backed proof. Being recognized for the trust we’ve built through this commitment is truly meaningful to us,” concludes Ms Tuli.
