United Colors of Benetton Unveils its Vibrant Spring/Summer 2024 Collection: BE ON Time for Summer

February 2024: Embrace the spirit of summer with United Colors of Benetton’s latest Spring/Summer 2024 collection, a harmonious blend of timeless classics, bold colors, and playful prints. Rooted in the brand’s heritage, this season’s lineup celebrates individuality and style with versatile pieces designed for all.

Building upon the theme of “BE ON,” Creative Director Andrea Incontri brings a fresh perspective to the collection, marrying pop-inspired elements with utility-driven designs. Denim takes center stage, adorning an array of garments including miniskirts, jumpsuits, shirtdresses, and jeans in a variety of silhouettes—ranging from bell bottoms to cropped styles. Unlined blazers, buttoned dresses, and midi skirts, while knitwear featuring horse-print jacquard patterns on minis and crop tops, wide pants, and more.

Color remains a focal point, with “macaron” pastels lending an air of sophistication to tweed suits, blazers, miniskirts, and sweaters embellished with rhinestone collars. Vibrant hues of red, green, pink, and blue dominate summer blazers and essential t-shirts, while a playful palette of fruity prints and floral motifs add a whimsical touch to every ensemble.

United Colors

The iconic polo shirt reigns supreme, transcending gender boundaries with its democratic elegance—a nod to the Nineties with a contemporary twist. From cardigans to crew-neck sweaters adorned with maxi stripes, Benetton’s polo-inspired capsule offers timeless pieces suitable for every wardrobe. The collection features stripes making a bold statement on crisp poplin shirts, patterned cotton jersey crew-neck t-shirts, and short-sleeved shirts, adding a touch of versatility to summer dressing.

Light-as-air knitwear, featuring crochet designs, effortlessly complements skirts, maxi dresses, and pleated pants, offering comfort and style for the warmer months ahead.

United Colors of Benetton’s SS24 collection for both men and women celebrates practicality, clean-cut aesthetics, and a sense of joy. Contemporary and fun motifs adorn boxy short-sleeve shirts, piqué stitch crew-neck sweaters, and oversized t-shirts, while classic basics crafted from organic cotton or openwork jerseys offer a timeless appeal.

Collared shirts make an appearance too, from pastel-hued slub cotton polo shirts to striped polo shirts in various iterations adding a touch of refinement to any ensemble.

The essence of summer radiates throughout the collection, reflected in t-shirts adorned with placed prints in refreshing aqua green, serene light blue, and soft faded pink hues.

United Colors of Benetton’s SS24 collection epitomizes contemporary fashion with an innate sense of refined ease, elevating any wardrobe.