Category: technology

MiQ Elevates Varun Mohan To Chief Commercial Officer In India

National, India – April 23, 2025 – MiQ, the leading global programmatic media partner, today announced the elevation of Varun Mohan to Chief Commercial Officer (CCO) in India. The move comes as part of MiQ’s strategy to position itself for growth in India’s fast-growing digital advertising ecosystem, and strengthen its India leadership team to capitalize on the dynamic market opportunities available.

 This elevation positions Varun Mohan at the helm of all commercial operations for MiQ across the region. With almost 20 years of experience in digital media, including stints at Microsoft Advertising (Aidem Ventures), Republic TV, and Appier, Varun and his team has been a cornerstone of MiQ India’s growth story since joining the company in 2020 as Head of Growth & Revenue for India & SAARC. Under his leadership, the MiQ India team has built a reputation for high-performance campaigns, data-driven innovation, and category-defining client success stories across sectors. He was further recognised as one of India’s Top 35 Growth Visionaries by Indian StartupTimes in 2024, highlighting his track record of merging commercial instincts with deep digital insight.

 In his expanded role, Varun will spearhead MiQ India’s commercial vision through three key areas: accelerating revenue growth, forging strategic industry partnerships, and building a future-ready programmatic team. The latter remains a core goal for the organisation, as they look to hire, recognise, and elevate the right talent to power its next stage of growth in India.

 “MiQ has seen exceptional growth in India in recent years, which is one of the most dynamic and fastest-evolving programmatic markets globally,” said Lee Puri, co-founder of MiQ. “Varun has been an instrumental part of driving and leading this growth, and his elevation to CCO is both a recognition of past success and a strategic investment in MiQ’s future. Varun‘s unmatched leadership abilities, combined with his understanding of MiQ’s proprietary technology and deep market insights in the Indian digital marketing ecosystem have transformed how our partner brands and agencies harness the power of programmatic. As we continue to push the boundaries of what’s possible, we expect Varun to lead the India team to greater success, further cementing our relationships with partners and strengthening MiQ’s position as the clear leader in the Indian market.”

 Varun’s appointment comes at a pivotal time for India‘s digital advertising landscape, especially in the rapidly evolving Connected TV (CTV) space. CTV viewership is exploding across Indian households, and YouTube is emerging as a critical performance channel – both areas where MiQ’s CTV capable innovations are poised to help advertisers navigate the growing complexity of India’s OTT and retail media environment.

 “India‘s digital advertising landscape is at a critical inflection point, with programmatic adoption accelerating,” said Varun Mohan, Chief Commercial Officer, MiQ India. “Brands are no longer asking why programmatic, but instead want to know how fast we can scale it. What makes MiQ truly differentiated is our ability to blend smart technology with local intelligence. I’m excited to lead our extraordinary team as we pioneer new innovations tailored for India‘s diverse audiences and help our clients capitalize on emerging opportunities.”

 Under his leadership, MiQ India will prioritize strategic investments that enhance the company’s cutting-edge technology stack in these areas, as well as building valuable industry partnerships that strengthen robust intelligence and capabilities. Additionally, Mohan’s team will focus on acquiring and developing top talent to maintain MiQ‘s reputation for delivering exceptional service and performance to clients.

Lava unveils smartphone deals for Lava Days on Amazon; Agni 3

Lava announces exciting smartphone offers during Lava Days on Amazon; Agni 3 available for as low as ₹16,999

New Delhi, April 23, 2025: Lava International Limited, the leading homegrown smartphone manufacturer, has announced the latest edition of its recurring festive sale property, Lava Days, which returns with exciting offers on a wide range of Lava smartphones. Running from April 23 to 27, 2025, this ongoing event on Amazon brings significant value to consumers looking to upgrade their devices, especially with special discounts on Lava’s flagship and budget smartphones.

From April 23 to April 25, customers can avail a flat ₹3,000 coupon discount on the 8+128 GB (Without Charger) and 8+256 GB (With Charger) variants of Agni 3. The savings deepen further on April 26 and 27, when all three variants of the Agni 3, including the 8+128 GB (With Charger), will be available with a ₹2,000 coupon discount and an additional ₹2,000 bank offer on HDFC and Axis Bank credit cards and credit card EMI, amounting to a total benefit of up to ₹4,000.

The Lava Agni 3 stands out with its segment-first dual AMOLED displays (a 6.78″ 1.5K 3D Curved AMOLED in the front and a 1.74″ AMOLED screen at the back), a powerful MediaTek Dimensity 7300X processor, and a versatile triple rear camera setup led by a 50MP Sony sensor with OIS. With a 5000mAh battery, 66W fast charging, dual stereo speakers with Dolby Atmos, and a clean Android 14 experience, Agni 3 offers a compelling package for users who demand both style and performance.

In addition to Agni 3, Lava is also offering flat coupon discounts on other popular models such as the Lava O3 and Lava O3 Pro, making this Lava Days sale a valuable opportunity for customers across segments.

WSO2 Launches Ambassador Program to Empower Tech Advocates

Colombo, Sri Lanka – April 23, 2025 – WSO2, the leader in enterprise digital infrastructure technology, today announced the launch of the WSO2 Ambassador Program, a global initiative that celebrates and supports the most passionate voices in its tech community, including developers and architects. This program is designed to recognize individuals who actively share knowledge, inspire innovation, and contribute to the growth of the open-source ecosystem powered by WSO2 technologies.

At the heart of the digital era are developers and architects—the problem-solvers and builders of the digital experiences we use every day. WSO2 recognizes that its success is deeply tied to the passion and ingenuity of its developer community. Developers are not only consumers of WSO2’s open-source platforms for API management, integration, identity and access management and WSO2’s internal developer platform, Choreo; they are also co-creators, pushing the boundaries of what’s possible, improving the products through feedback, and building impactful solutions that serve millions. Architects, on the other hand, play a critical role in shaping the bigger picture—designing scalable, secure, and future-ready digital architectures that bring developer innovations to life.

“Developers are the driving force behind innovation,” said Isabelle Mauny, Chief Developer Advocate at WSO2. “They are not merely users of our products—they are instrumental in shaping them. Architects help ensure that solutions built on WSO2‘s platforms are robust, cohesive, and aligned with long-term business goals. The WSO2 Ambassador Program is our way of acknowledging their contributions and supporting their continued growth. Whether through leading community meetups, publishing technical tutorials, or contributing to our codebase, our ambassadors play a vital role in empowering others to succeed with WSO2.”

WSO2’s commitment to open source goes beyond code—it’s about people. The Ambassador Program is a natural extension of that commitment. By offering mentorship, visibility, and support, WSO2 aims to empower developers to become leaders in their communities and advance their personal and professional growth.

What Ambassadors can expect:

●      Skill-building opportunities in community leadership, developer advocacy, and public speaking

●      Sponsorship for local events, meetups, and conferences to grow regional communities

●      Visibility and recognition through WSO2’s digital channels and media

●      Access to exclusive WSO2 events, tools, and swag

●      Direct collaboration with WSO2 teams, providing feedback and influence on product direction

The program is open to developers, architects, and technical leaders with experience using WSO2 technology and a passion for empowering others through content, events, and code. Ambassadors can contribute at their own pace, with flexible engagement levels.

“Being a WSO2 Ambassador is not about holding a title—it is about making a meaningful impact,” Mauny explained. “It recognizes those developers who dedicate their time to writing tutorials, answering questions in forums, and mentoring the next generation of technologists. Our goal is to support their efforts, elevate their contributions, and connect them with a global community of peers and innovators.”

TiE Delhi-NCR’s India Internet Day 2025 to Decode India’s $1 Trillion Digital Future

National, 23 April 2025: As the world enters a new digital era shaped by AI, connectivity, and digital platforms, India stands ready—not just to keep up, but to define the digital future. Against this backdrop, TiE Delhi-NCR presents India Internet Day 2025 (iDay), India’s largest and most definitive startup event for tech entrepreneurs. 

The 14th edition of iDay is slated for 2nd May 2025, at The Leela Ambience, Gurugram, with a focused agenda: to map India’s path to a projected $1 trillion digital economy by 2030. This power-packed event brings together policymakers, tech leaders, entrepreneurs, and investors to foster strategic dialogues that drive India‘s digital transformation.

India’s digital economy is expanding at nearly twice the pace of its overall GDP growth and is projected to contribute around 20% to the national GDP by 2029. The country’s internet user base is expected to cross 900 million by 2025, driven largely by rural adoption. This growth is being fuelled by increasing smartphone penetration, cheaper data plans, and a surge in regional content consumption—creating a fertile environment for startups, digital platforms, and next-gen tech ventures to scale rapidly. At India Internet Day 2025, this digital momentum forms the backdrop for critical conversations on how India can not only participate in but also lead the global tech narrative.

“India Internet Day has always been more than just a conference—it’s a platform where ideas turn into action. We’re especially excited about this year’s theme, ‘India 2030: From Digital Economy to Tech Superpower’. It captures the ambition and momentum of India’s innovation ecosystem as we look ahead to a tech-driven future,” said Upasana Sharma, Executive Director, TiE Delhi-NCR.

Building on that vision, she added, “This year, we’re thrilled to welcome a trailblazing lineup of speakers, thought leaders, and visionaries from across sectors—and with almost 50 top investors in the room, ready to hear bold pitches and disruptive ideas, iDay 2025 promises to be a launchpad for the next wave of breakout ventures. This is where India’s next big leap begins.”

What to expect at iDay 2025?

This year’s theme, “India 2030: From Digital Economy to Tech Superpower”, will explore the nation’s transformative journey towards becoming a global leader in technology. The event will highlight India‘s digital economy growth, the expansion of internet connectivity, and how AI is shaping industries, healthcare, agriculture, and innovation. Experts will discuss the country’s advancements in 5G, smart infrastructure, digital governance, and AI-driven solutions, showcasing how India is leveraging technology to boost economic growth, bridge societal gaps, and position itself as a tech superpower by 2030. 

Why You Can’t Miss iDay 2025

• Pitch Your Startup to 50+ Leading Investors – Meet and engage with top VCs and angel investors actively scouting the next breakout venture.

• Learn from the Best – Hear from tech pioneers, unicorn founders, global CEOs, and policy influencers shaping India’s digital future.

• Access Behind-the-Scenes Playbooks – Real stories, real strategies—how India’s most successful entrepreneurs built, scaled, and navigated the ecosystem.

• Unmatched Networking Opportunities – From curated networking lounges to investor-founder roundtables, connect with decision-makers who matter.

• Get Future-Ready – Deep dive into cutting-edge conversations on AI, 5G, digital public infrastructure, regional internet trends, and more.

• Celebrate Excellence – Witness the India Internet Day Awards 2025, honouring game-changing founders and operators from across the startup spectrum.

A curated speaker lineup

Featuring an eclectic mix of influential voices, from global CEOs to startup disruptors, iDay 2025 will unpack the real-world trends shaping India’s digital economy. This year’s speaker lineup includes event co-chairs Akshay Chaturvedi, Founder and CEO, Leverage Edu; Apurva Chamaria, Global Head, VC Partnership, Google; Upasana Taku, Co-Founder, MobiKwik; and senior industry leaders like Sanjeev Bikhchandani – Founder & Executive Vice Chairman, Infoedge,  Shweta Rajpal Kohli, President and CEO, Startup Policy Forum (SPF); Akshat Babbar, Managing Director, ChrysCapital; Shantanu Deshpande, Founder and CEO, Bombay Shaving Company; Vijay Shekhar Sharma, Founder, One97 and Paytm; and Ankur Warikoo, Founder, WebVeda. The event will also feature interactive deep dives, fireside chats, and behind-the-scenes playbooks from the frontlines of entrepreneurship and public policy.

In a world increasingly defined by tech disruption, iDay 2025 positions itself as a strategic forum to imagine, design, and mobilise India’s digital ambitions. It is not just an event—it’s where the country’s digital doctrine is written, debated, and launched into action.

ASUS Rolls Out Stylish New Vivobook S14 Series in India, Featuring Performance for All Needs

India, 22nd April 2025: ASUS, a Taiwanese tech giant, today announced the launch of its newest additions to the Vivobook series – ASUS Vivobook S14 (S3407VA) and ASUS Vivobook S14 Flip (TP3402VAO) in India. Designed to cater to young professionals, students, and everyday creators, both devices pack 13th Gen Intel H-series processors in highly portable, military-grade durable chassis. The Vivobook S14 combines ultra-slim metal aesthetics with all-day battery life and a 16:10 FHD+ display, while the Vivobook S14 Flip adds touchscreen versatility with a 360° hinge, stylus support, and enhanced productivity features. 

Beyond performance, both devices come preloaded with Windows 11 Home, Microsoft Office Home 2024 (lifetime validity), and Microsoft 365 Basic with 100GB of OneDrive cloud storage for one year. They also feature Copilot-ready keyboards and immersive Dolby Atmos audio systems. Built with a focus on comfort, security, and adaptability, the new models are tailored for hybrid lifestyles and dynamic work or learning modes. 

Micro site link: https://www.asus.com/in/content/new-launch-intel-asus–laptops/

E-shop link:

• Vivobook S14: https://in.store.asus.com/light-weight-laptop-asus–vivobook–s14-s3407va-ly033ws.html
• Vivobook S14 Flip: https://in.store.asus.com/2-in-1-laptop-asus–vivobook–s14–flip-tp3402vao-lz612ws.html 

“With the launch of the new Vivobook S14 and Vivobook S14 Flip, we’re expanding our portfolio of thin-and-light laptops that deliver exponential performance, complemented with a thoughtful design and real-world versatility. Today’s consumers are looking for devices that can effortlessly adapt to both work and leisure — whether it’s a sleek laptop that lasts all day on a single charge or a touchscreen convertible that supports creative workflows on the go. These new additions are a testament to this as they bring together robust Intel 13th Gen H-series processors, AI-readiness, immersive visuals, and military-grade durability — all in a design that’s built for modern life.” said Arnold Su, Vice President – Consumer and Gaming PC, ASUS India. 

Vivobook S14: Thin, Light and Packed with Power

Portable Powerhouse with 13th Gen Intel H-Series Performance

The Vivobook S14 is equipped with the Intel Core i7-13620H processor, bringing high-speed responsiveness and powerful multitasking to a thin-and-light form factor. Weighing just 1.4 kg and only 1.59 cm thin, it’s an ideal choice for users who demand both mobility and muscle. The 70WHr battery delivers up to 18 hours of unplugged productivity, while ASUS IceCool Thermal Technology ensures smooth performance even under load. 

Sleek Metal Build Meets Military-Grade Durability

The Vivobook S14 features a refined two-part metal construction complemented by CNC-engraved logo detailing, lending it a clean, modern aesthetic. Built to meet US MIL-STD 810H military-grade standards for proven durability and reliability, the laptop combines a solid, professional form factor with an ultra-slim 1.59 cm profile and lightweight 1.4 kg chassis—ideal for mobility and everyday productivity. 

Immersive Multimedia with Smart Touch Controls

Enjoy more screen and fewer bezels with a 14-inch FHD+ 16:10 display and an 86% screen-to-body ratio. Stereo speakers with Dolby Atmos deliver immersive audio, while the ErgoSense Touchpad enables smart gestures for brightness and volume. The backlit keyboard features a dedicated Copilot key for instant AI access. For added convenience and security, it includes a physical privacy shutter, FHD IR camera with Windows Hello, and multiple I/O ports. 

ASUS Vivobook S14 (S3407VA) Specifications 

Vivobook S14 Flip: Flexible, Functional, and Always in Flow

 Multi-Mode Flexibility with 360° Hinge Design

The Vivobook S14 Flip is built for versatility with a 360-degree hinge, enabling multiple usage modes including Laptop, Tablet, Tent, and Stand configurations. Weighing just 1.5 kg, the device features a metallic lid and is certified for US MIL-STD 810H durability, making it a dependable companion for on-the-go productivity across work and learning scenarios.

Reliable Performance for Creative and Everyday Tasks

Powered by the Intel Core i5-13420H processor, the Vivobook S14 Flip delivers balanced performance and efficiency with 16GB onboard RAM, ASUS IceCool Thermal Technology, and customizable Fan Profiles via MyASUS, while offering memory expansion through a SO-DIMM slot and long-lasting productivity with a 50WHr battery and bundled 90W fast charger.

 Touchscreen, Stylus Support & Enhanced Audio-Visual Setup

The 14-inch FHD+ touchscreen display with a 16:10 aspect ratio and 85% screen-to-body ratio supports stylus input for creative tasks and note-taking, while Harman Kardon-tuned stereo speakers with Dolby Atmos deliver immersive audio, complemented by a 1080p FHD webcam with privacy shutter, backlit ErgoSense keyboard, and wide connectivity options including USB 3.2 Gen 2 Type-C, HDMI 2.1, and Wi-Fi 6E for fast, stable internet access.

 2025 ASUS Vivobook S14 Flip (TP3402VAO) Specifications

 Price & Availability – 

Pepper Is Making Secure Hardware Development Simple, Fast, and Open

Bengaluru, April 22, 2025: Every time you use a smart device, whether it’s a camera, a sensor, or a connected switch, there’s a small but real risk: someone could break in. Not physically, but through code. And while we talk a lot about cybersecurity, most of the tools to actually build secure hardware are still too complex, too expensive, or simply out of reach for everyday developers.

Why does making a secure, high-performance device still feel like solving a puzzle with missing pieces?

That’s the problem Pantherun Technologies is trying to solve with Pepper—a new FPGA-based, open-source development platform designed specifically for edge devices. Think of it as a DIY toolkit that helps engineers, students, and product teams build smarter, faster, and safer connected products.

Pepper combines three big things in one small package:

• A reprogrammable chip (FPGA) that gives you complete control and flexibility

• Industrial-grade encryption built right in, with zero compromise on speed

• Open-source tools and support, so anyone can start building without waiting for approvals or licenses

What makes Pepper special isn’t just the tech—it’s where it comes from. Pantherun builds products for defense systems, railways, and industrial automation, where failure isn’t an option. That same technology now powers Pepper. So whether you’re creating a new IoT sensor or upgrading a smart device, you get the same level of performance and protection trusted in mission-critical environments.

Security doesn’t have to be hard. With Pepper, it’s finally possible to build connected systems that are not just fast and flexible—but secure from the start.

Signify launches a new range of Ecolink fans, combining energy efficiency with revolutionary designs and premium aesthetics

India, 22^nd April, 2025 – In line with the customer demands for the summer season, Signify, the world leader in lighting, has unveiled an innovative range of Ecolink fans, offering high speed performance, superior air delivery, and energy efficient technology. Designed to cater to evolving consumer needs, this new lineup introduces 4 new models with BLDC Technology: AiroElevate, AiroQuad, AiroGeometry & AiroJewel and 2 new Smart models: AiroGeometry Smart and AiroJewel Smart which are powered by Wiz; Signify’s IoT platform.

The innovative product line combines advanced technology with superior performance, offering consumers a breath of fresh air in any space. With a MRP range of INR 5850/- to INR 8700/-, the product line includes 4 new innovative models – AiroElevate, AiroQuad, AiroGeometry, AiroJewel, all designed to provide superior air delivery, efficient performance, and significant energy savings.

Commenting on the power packed launch Sumit Joshi, MD & CEO, Signify, Greater India, said, “At Signify, we are dedicated to redefining innovation and design to enhance everyday living. We are thrilled to introduce our powerful new range of Ecolink fans, designed to meet the evolving needs of consumers. Through extensive research, we have developed a lineup that seamlessly integrates cutting-edge technology with energy efficiency. With models like AiroElevate, AiroQuad, AiroGeometry, and AiroJewel, we have incorporated unique features such as designer LED speed indicators, BLDC technology, RF remote technology and a ceiling adjustable mounting mechanism that maintains the design aesthetic post installation. We are confident that this revolutionary range will set a new benchmark in the premium fans category.”

 C Arun Kumar, Head of Consumer Business, Signify Greater India, said, “Our new range has been meticulously designed to maximize energy efficiency, helping consumers reduce power consumption leading to lower electricity bills. This range transforms the way ceiling fans are perceived, offering revolutionary designs and powerful performance that elevates any space. Whether it’s the hollow hub design of AiroElevate, the futuristic square hub design of AiroQuad, the geometric precision of AiroGeometry, or the luxurious finish of AiroJewel, each model is crafted to align with evolving consumer preferences. With this launch, we reinforce our commitment to delivering innovative designs, quality, performance, and stylish home comfort solutions.”

 The new BLDC and Smart range come with a 5-year warranty (3+2) along with a point anywhere RF remote. The fan offers 2-way rotation for summers and winters, turbo speed mode and timer functionality. The range has a 5-star BEE rating, further reinforcing their energy efficient performance and Signify’s commitment to sustainability.

Backed by detailed consumer feedback and research, the Ecolink range is available in a variety of color options, adding aesthetic value to any space. From Espresso Brown-Copper, Silk White-Rose Gold, Galactic Silver, Rusty Brown, Titanium Grey, Smoke Mocha Brown, Aspen Gold, Pearl White, and Cherrywood, there’s a color to match every interior.

Tata Tea Jaago Re’s AI campaign champions the power of collective actions for a positive climate impact

Mumbai, 21^st April, 2025: – Tata Tea Jaago Re is back with its latest campaign to fight climate change. This AI-powered campaign, ‘Har Green Action se Farak Padega’ is aimed at awakening and nudging individuals to take small but meaningful actions in their daily lives that can collectively create a greater positive impact on the environment. The campaign reinforces Tata Tea JaagoRe’s commitment of spreading awareness on a cause which is the most defining crisis of our time – Climate Change and carries forward the brand’s purpose of being a catalyst for awakening consumers to drive positive social change.

One of the biggest challenge of trying to solve this problem is addressing the apathy of fighting climate change i.e. a lack of interest, concern, or motivation to take action against climate change, essentially meaning people may not be actively trying to address the issue despite its severity, often due to feelings of powerlessness, overwhelm, or a belief that their individual actions won’t make a significant difference

Hence, as part of this campaign, Tata Tea JaagoRe introduces an innovative AI-powered Whatsapp based tool on its microsite, www.JaagoRe.com. Engineered with Google’s Gemini, the tool enables consumers to see the positive impact of performing daily actions called ‘green actions’ such as using a lid while cooking on the stove, using public transport, increasing/managing air conditioner temperatures, and using a bucket instead of a shower while bathing etc. Consumers can now upload pictures of themselves performing these green actions using the Tata Tea JaagoRe chat tool. The AI tool utilizes advanced image recognition technology to identify the green actions and provide individuals with insights into the positive impact of their efforts on the environment, thereby giving them assurance on how their actions are meaningful and are contributing towards fighting climate change.

To further amplify the impact of the JaagoRe movement, for every 10 green actions undertaken by consumers, Tata Tea commits to planting a tree.

The message has been brought to life through a film, conceptualised by Mullen Lintas, that showcases everyday actions that collectively create a positive environmental impact. It opens with a conversation between a woman and a man discussing environmental conditions, symbolized by a headline about the diminishing green cover. While the parents express scepticism, the children take the lead by adopting simple green actions, such as using buckets instead of showers and placing lids on boiling pots. As the children’s chorus sings, the message of small, collective actions for the environment resonates deeply, emphasizing that when everyone contributes, meaningful change can be achieved.

Commenting on the initiative, Puneet Das, President – Packaged Beverages (India & South Asia), Tata Consumer Products, said, “Tata Tea Jaago Re has always believed in raising the society’s collective consciousness on key social issues of our times and there is nothing more pressing than the need to fight against Climate Change for the world’s future. As we face the challenges of climate change, we often underestimate the impact we can create through the power of collective actions. We are pleased to launch this latest initiative from Tata Tea Jaago Re, as part of our continued efforts to build awareness about how small, daily actions can make a meaningful difference. This campaign of Tata Tea Jaago Re, built using Google Cloud’s AI technologies, reflects our ongoing commitment to empower individuals to make choices that positively impact the environment while leveraging AI to enhance consumer experiences and foster a deeper connection with them. Through this initiative, we hope to inspire meaningful change for a better tomorrow and unlock the power of collective action of the people, because ‘Ek Ek Karke hum sab karenge, to Farak Padega.”

 “We are thrilled to collaborate with Tata Tea’s innovative Jaago Re campaign which leverages Gemini and helps solve the challenge of verifying diverse user-submitted actions. Gemini’s advanced image recognition capabilities accurately analyzes these actions in real-time, providing users with immediate feedback and validation in natural language, fostering both accountability and a sense of achievement. The robust solution helps quantify individual impact, translating user actions into concrete environmental benefits” said, Bikram Singh Bedi, Vice President and Country MD, Google Cloud India

Kishore Subramanian, Chief Operating Officer & Chief Strategy Officer, Mullen Lintas, said, “Over the years, Tata Tea‘s Jaago Re campaigns in their inimitable style have delivered punchy messages aimed at shaking the common man out of his inertia on a variety of issues. On the plank of climate change, this time around, we continued that tradition by highlighting our collective apathy towards the issue and the prevalent belief that individual actions can’t create meaningful change. Through the voices of children, the film emphasizes how small, individual efforts can lead to a powerful collective impact, urging all of us to do our bit… Jaago Re.”

Eximius Ventures Invests in DevAssure to Fuel Next-Gen AI Agent Platform for Software Testing

National, 22nd April 2025: DevAssure, the dev‑tools startup reimagining software quality through autonomous test orchestration, has closed a pre‑seed round led by Eximius Ventures. The capital will accelerate go‑to‑market expansion and deepen DevAssure’s multi‑agent architecture, which converts Figma mock‑ups and live code into executable tests that repair themselves as the product evolves, without hand‑coded scripts, heavyweight frameworks, or mandatory cloud migration.

Launched in 2024 by Badri Varadarajan, Divya Manohar, and Santhosh Selladurai—the engineering leaders who designed Ally.io’s release‑engineering stack prior to its Microsoft acquisition—DevAssure springs from a decade of wrestling with brittle automation and release bottlenecks. Instead of piling ad‑hoc scripts onto legacy frameworks, DevAssure deploys a coordinated network of AI agents that ingest design intent, analyse emerging code, and continuously generate, execute, and heal tests within the developer’s integrated development environment (IDE) and continuous integration (CI) pipeline. The result is a living safety net that keeps pace with modern shipping cadences.

“In the age of AI, software quality shouldn’t be a bottleneck—it should be a byproduct of great engineering,” said Divya Manohar, Co‑Founder and CEO, DevAssure. “We built DevAssure to reimagine testing not as a separate phase, but as an intelligent, invisible layer that evolves with your code, your designs, and your team.”

“Testing has long been a tug‑of‑war between speed and certainty, and the sheer complexity of hand‑coding and maintaining scripts only widens that gap,” said Preeti N Sampat, Partner, Eximius Ventures. “DevAssure collapses that trade‑off by embedding autonomous test agents directly into the developer workflow. With their proven track record at companies like eBay and Microsoft, Badri, Divya, and Santhosh are uniquely qualified to move testing from an afterthought to an always-on orchestration layer. We’re excited to support their vision of friction‑free, developer‑centric quality.”

Early production roll‑outs at mid‑market fintech and SaaS companies have cut test‑creation time from days to hours while slashing maintenance effort by more than 80%. The new funding will expand DevAssure’s agent framework, add native integrations for additional IDEs and continuous integration/continuous deployment (CI/CD) pipelines, and grow sales and customer‑success teams in India and the US.