Category: technology

Comment from Tenable on romance scams

“Dating apps are a prime destination for scammers looking to prey on vulnerable individuals seeking romance. Reports from around the globe all show a similar trend in the rise of romance scams resulting in losses in the millions. According to the Federal Trade Commission (FTC), in the past five years, people have reported losing a staggering $1.3 billion to romance scams.

“On dating apps, the currency of trust is what is most often abused by scammers. They create fake profiles using stolen photographs and pose as someone else. Once connected, they may tout get rich quick schemes, especially cryptocurrency investment scams, to lure unsuspecting users into fake investment websites in order to steal their funds. Scammers may also seek out login credentials for national banks or peer to peer payment apps like Cash App, Venmo and PayPal. Additionally, scammers might claim to be in financial trouble and they may ask you to wire them money or send them gift cards. These are just a few of the techniques scammers may employ to steal money from dating app users.

“One way that the dating apps can deal with some of the fake profiles is by using a verification mechanism whereby users have to take a photograph of themselves using certain criteria in order to earn a verified badge and have the ability to message users. While this might seem like extra work and could prevent users from signing up, it would certainly lower the prevalence of fake profiles, though it wouldn’t stop some determined scammers from swindling others out of money by creating their profiles and building a fake persona outside of the apps as the Tinder Swindler did.

“For dating app users, it’s increasingly important to remain sceptical, especially when being asked to participate in a get rich quick scheme around cryptocurrency, or to send money to someone you barely know. Scepticism is the pillar by which dating app users can ensure they don’t fall for the lion share of these types of scams. If you do come across a suspicious account, use the reporting tool built into the dating apps to flag these profiles.” – Satnam Narang, Staff Research Engineer, Tenable

Marketing and Advertising Companies: Data Security Best Practices

By Mr. Filip Cotfas, Channel Manager, CoSoSys

Marketing and advertising companies need to tackle new customers’ needs and expectations while aligning their processes and practices to new privacy requirements and technical developments.

In a data-driven world, successfully navigating between these is vital for advertisers and marketers of any size. Especially since privacy breaches can have severe consequences, ranging from reputational damage to hefty fines under data protection regulations.

Data-driven marketing means high volumes of customer data and increased reliance on technology and automation. It’s crucial for you as a marketer or advertiser to understand your role in data protection.

What data do marketing and advertising companies need to protect?

Almost any piece of customer data you collect and store digitally is something that a cybercriminal might find valuable. It can be an email address, phone number, account information, etc. Customers also care more about their data security: If sensitive data gets leaked or stolen, you’ll have to deal with the loss of customer trust, fines, lawsuits, and more.

Besides safeguarding customer data, your marketing or advertising firm must also protect intellectual property (IP) from loss and theft. IP can be an important asset, a revenue growth opportunity, and may also create an ongoing passive revenue stream. It can include creative content such as original brand trademarks, taglines, design files, as well as technology solutions, internal processes and methods.

If you’re a marketing or advertising firm, you need to realize that data protection plays a pivotal part in the success of your business. A Data Loss Prevention (DLP) solution can help achieve this in several ways. Let’s see what the most important ones are.

1. Limit the use of removable devices

One of the biggest problems your marketing or advertising firm might be facing is the number of devices employees connect to company computers and how easily they transfer data onto these devices. USBs, in particular, have a long history of causing major data leaks and are also a popular attack vector for the infection of company networks. Although it’s tempting to block their use altogether, this can hinder your employees in their day-to-day tasks. Whether it’s large files or a way to back up their work, they might feel frustrated if they cannot copy files onto a removable drive and seek alternative file transfer solutions. This comes with a new set of security challenges.

With a DLP solution that offers Device Control possibilities, you can control the use of USBs and peripheral ports, and Bluetooth connections.

2. Protect data on all operating systems

For marketing and advertising firms, it’s a typical setup to have a multi-OS environment that usually includes Windows and macOS computers. While Macs are known as being less vulnerable to external security threats, data stored on them is just as exposed to employee negligence or their malicious intent.

While most security products focus on a specific operating system (frequently Windows), Endpoint Protector offers feature parity between Windows, macOS, and Linux. It is the most trusted DLP solution for Macs on the market and comes with same-day support for new macOS versions. Companies can easily deploy it on all operating systems, and admins can manage all endpoints from a single dashboard.

3. Monitor sensitive data transfers

When it comes to the amount of data your marketing or advertising company collects and processes, it is crucial to discover how it is used by all those who have access to it. By gaining insight into the data flow, you can identify weaknesses that might jeopardize data security.

A DLP solution allows you to monitor and control the transfers of sensitive information by using contextual scanning and content inspection. In this way, you can identify and track the movements of all files containing data defined as sensitive, including graphic files, media files, customer data, etc. With a DLP, you can block the transfer of sensitive data over the internet, including email, popular messaging apps such as Slack, and file-sharing services. It also allows you to prevent sensitive data from being uploaded to cloud storage services or copy-pasted into the body of emails. In this way, you can guard against employee negligence, one of the most significant root causes of data breaches.

4. Remote data protection

With remote work becoming the new normal during the COVID-19 pandemic, work computers have been taken out of the security of the company networks. You can also enforce stricter policies outside offices hours, the company network, or both. It also allows you to define working days and hours as well as a company network’s DNS and ID.

Conclusion

As the cost of a data breach keeps increasing, marketing and advertising companies should follow the best practices above to prevent security threats for clients and protect their reputations. Besides your customers’ sensitive data, you should also focus on securing your company’s confidential data, such as revenue generation and upcoming concepts.

Apps that can help you plan finances better in 2022

Everyone looks forward to that golden period in life where one is free from work and responsibilities and have all the time to pursue one’s passions, and to reach that stage, one needs to plan their finances comprehensively. In many ways, a financial plan can act as a guide for you to meet your life’s goals, and it has never been more important than now to get a financial plan in order considering that the pandemic has upturned our financial lives to the extent that we all are reevaluating our priorities in life. But worry not, we live in a digital world where there is an app for anything and everything in life, and that includes apps for all aspects of financial planning and anything it entails. These Fintech apps can help you control your income, expenses, investments, debt, loans, and a lot more.

To make it easy for you to plan your finances better and to get the most out of 2022, we have compiled a list of the best fintech apps below:

MoneyTap

MoneyTap is a lending platform that has pioneered the concept of an app-based credit line to provide people access to instant, affordable, and flexible credit of up to ₹5 Lakh. MoneyTap aims to provide 0% and low-cost EMIs across consumer goods, education, and healthcare sectors across 10,000 merchants. MoneyTap has tied up with several financial institutions, including HDB Financial Services, Credit Saison, InCred, Fullerton, IDFC First Bank, and more.

MoneyTap was founded in 2015 by Anuj Kacker, Kunal Verma, and Bala Parthasarathy. The app offers loans for small businesses, fast mobile credit, EMI plans with flexible payments and competitive interest rates. If you are a smartphone owner with a PAN, you can qualify for a small loan in under 15 minutes by accessing MoneyTap’s App. The entire process is paperless, except for the KYC documents required by the partner bank.

Siply

Founded in July 2020 by Sousthav Chakrabarty and Anil Bhat in Bangalore, Siply is a tech-enabled micro-savings platform. Siply wants to be the preferred financial services brand to the 40 crore Indians who are not yet a part of the formal banking system. The company is building a platform that is tailor-made to serve the specific needs of this segment, which has so far been largely overlooked by current financial institutions like banks and mutual fund houses.

The platform helps the underserved masses such as contract workers, blue-collar workers, gig economy workers, and small business owners inculcate savings behaviour through sachet financial services where the investment can be as low as INR 1.00 to build a more productive, inclusive, and financially secure Bharat.

Savings and investments are the centre point of any financial plan, and Siply is perfect for you to develop a habit of saving through their sachet financial services. Furthermore, with mutual funds on Siply, you can categorise your savings based on your saving goals. In addition, Siply provides many other facilities such as Tax Saving Funds, Emergency Funds, Retirement Savings, Wealth Funds. The company also has a Micro-Credit service that you can avail of for short term loans.

NuCash

Founded in 2020 by Ashit Joshi, NuCash is a full-stack early-stage fintech that provides simple and easy banking, lending & investments solutions through its financial super app. The company focuses on making finance simple and palatable, helping you assess your current & future requirements, and meet all financial needs with ease.

NuCash is the financial bae to baby boomers and GenZ, and if you find financial planning daunting, this app can help you to understand finance like never before and have hassle-free access to otherwise cumbersome and complicated financial solutions.

The app covers everything from banking, lending and payments to insurance, investments and savings. Some of the pathbreaking features of the platform include zero balance, one-tap access to financial support, and only-human customer care managers.

Valyu.Ai

A transformative fintech company, Valyu.ai, has set out to reduce financial stress by providing employers with a holistic approach that addresses financial wellbeing issues at its core. The app can help you stay on track with your financial plan if you are in need of urgent funds or in times of emergencies by giving you an alternative to taking loans or dipping into your savings.

Instead of breaking the bank, you can claim your own well earned money by taking an advance salary from Valyu, a homegrown FinTech startup that provides tailor-made financial products for modern-day employees. If partnered with your employer, the app lets you withdraw your accrued but unpaid wages into your salary account whenever required. Unplanned expenditures, smart savings, celebrations, emergencies all require flexibility in your finances. With Valyu’s Advance Salary, you have the freedom to choose how & when to use your money.

Furthermore, the app has a seamless onboarding process as all you need is your registered mobile number & you’re ready to go with paperless applications, and there is no need for a credit check.

INDmoney

INDmoney is another app that is a one-stop destination for all your finances. The application automatically organises your finances, helps you to plan your goals, and uses machine learning to help you save and invest at Zero commissions.

INDmoney (previously known as INDwealth) was launched in 2019 with the aim of delivering a better financial future to individuals and families. The brand is owned by Finzoom Investment Advisors (p) Ltd; a SEBI registered Investment Advisory entity. The company is backed by investors such as Tiger Global, Steadview Capital, and Dragoneer.

INDmoney is Enabling users to track all their investments & liabilities: Users can track all their investments and liabilities across Mutual Funds, Indian Stocks, Fixed Deposits, EPF, NPS, Loans, PMS, Crypto, Credit Cards, Insurances, and many more.

Level Up in the New Year with Compelling Offers from Kingston Technology

Mumbai, February 2022: To kickstart the beginning of 2022 with a zing, Kingston Technology, a world leader of memory products and technology solutions, today announced an exciting promotional offer for all the customers looking for an upgrade. Be it an upgrade for your work from home woes, gaming or just for preserving your holiday memories, Kingston has everyone covered. With a purchase of any Kingston SSD 240 GB and above or Kingston FURY DRAM 8GB and above or Kingston HyperX DRAM 8GB and above, the customers will get a trendy big bottle absolutely free. Customers buying Pen drives 64GB and above or Memory cards 64GB and above, will get a cute small bottle free.

The offer will end on March 31, 2022, and will be available across 69 online and offline outlets.

Talking about their new promotional offer, Mr. Tejashwar Singh, India Sales Head, Kingston Technology said, “As our customers embark their journey in 2022, technology upgrade will be an intrinsic part of the journey. We at Kingston, always work towards making this journey worth – be it through our products or offers. Our recent promotional offer is a testament to the same. We wish all our customers a great start to the New Year as we continue to bring great products and offers for our valued customers.”

EVI Technologies Installs 380 EV Chargers in 17 cities across India

Feb, 2022, National: EVI Technologies Private Limited (EVIT), India’s fastest growing EV charging solutions Infrastructure Company, has installed 380 EV chargers in 17 cities across India. The company provides all types of EV chargers, which work through the user authentication process via a mobile app on the user/operator side once the user is verified. The company was incubated by Electropreneur Park, funded & Supported by the Ministry of Electronics and Information Technology (MeitY), GoI.

The venture has equipped EV chargers in almost 17 cities including, Delhi-NCR, Rampur (HP), Patna, Ranchi, Raipur, Dantewada, Hyderabad, Thane, Madurai, Trivandrum, Chennai, Ahmedabad, Bhopal, Haldwani, Rudrapur, Hapur, Shillong, Sonipat. The EV charger and server connection enhance the EV user experience with faster navigation to chargers, remote charging control, and booking services. The products of EVI technologies are designed and developed robust power technologies with advanced AI (Artificial Intelligence) and ML (Machine Learning) based algorithms, enabling a perfect product catered to the market. EVIT charging process includes the central server, mobile app, and charger, at the site with standard charging protocols. The business is delivering advanced products and services at an affordable cost, striving to become an entity in technology-based EV solutions to become capable of demanding an unconditional response from the targeted niche. The company is planning to set up charging and battery swapping stations in different cities of India for electric two and three-wheelers by FY 22-23.

Commenting on effectively setting up EV chargers in 17 big cities, Mr. Rupesh Kumar, CEO, EVI Technologies, said, “We are thrilled to announce that we’ve successfully installed 380 EV charges in 17 cities. We are also pleased to be able to provide superior and a low cost EV chargers pan India as we believe in 100% customer satisfaction by delivering them products and services at an affordable cost. In the coming days we’re planning to install more EV charges in other metropolis cities across India as per the demand.”

Fynd launches a no-code big data ops tool, “Boltic”

Mumbai, February 11th, 2021: After significant success in innovative retail technology with omnichannel solutions, Fynd has now built and launched an enterprise-grade no-code platform – Boltic, to make Big Data Ops easy for tech as well as business users. This revolutionary product transforms the code-intensive task of big data operations into a simple no-code experience. It solves both big & small problems with comfortable ease. From big solutions like building catalogs & data warehouses to automated slack & email notifications based on data insights.

Users can now connect their multiple data sources on Boltic, query & explore the data, apply transformations & create automated pipelines which can push the transformed data to desired destinations like data warehouses, databases, APIs, SaaS products. A free-forever product up to a certain data usage limit allows people to test the feasibility without any payment hassle.

“Every business is now digital and has a huge volume of data. By 2025, the amount of data generated each day is expected to reach 463 exabytes globally. Converting Data to Action is a multi-product, multi-skill journey, and enterprise tools are too expensive for 99% of businesses. By making the process no-code, easy & more accessible to people, Boltic is democratizing data and empowering even those with little to no technical expertise, in making insightful data-driven decisions”. said Farooq Adam, co-founder of Fynd. 

Those who deal with multiple data sources know that making use of data obtained from varying sources can be exhaustive, time-consuming, laborious, and often inefficient. Business analysts, developers, or anybody who needs to make regular sense of big data can use Boltic without needing any knowledge about coding that is usually associated with handling bulk information.

With more than 100 pre-built integration choices across databases, cloud applications, SDKs, offline files & more, users can join data from different sources together in one Bolt(pipeline), transform it with a few clicks, automate the whole process and send data/reports/insights directly to either data warehouses or different tools.

It saves time, cost & a lot of energy, for people who are essentially focused on solving bigger problems instead of re-writing the same code again. Quick to process, easy to use & easier to share, people can directly send insights & reports with connected communication channels like Slack, e-mail & many more.

Boltic puts special attention to data security with strong data governance and security features like entity level and column-level access control, identity federation, end-to-end data encryption & audit logs.

A fresh new approach to make data work for you, Boltic has already started to attract developers and non-developers from varying sizes of businesses.

Surpassing Moore’s Law: Cognifiber Raises $6 Million Series A to Bring In-Fiber Photonic Processing to Market

In-fiber photonic processing enables computing at the speed of light, breaking the barriers of current technologies. “Our fiber optics-based system delivers a 100-fold boost in speed while reducing power consumption by 80%”, said Dr. Eyal Cohen, Co-founder & CEO of CogniFiber. 

CogniFiber, a deep technology company developing advanced in-fiber photonic processing systems, raised a $6 million Series A round of funding. The round was led by Chartered Group, a private equity firm specializing in disruptive technologies with a far-reaching presence in Europe and Asia. This investment opens the path to break through current processing speed barriers, unlocking many AI-driven business opportunities.

Today’s hyper-scale data centers and edge devices alike run on silicon-based processors. Moore’s law, the standard trend in processor evolution, predicts that the capability of chips will double every two years without increasing in size. This capability is fast approaching a wall as the industry struggles with today’s barriers while maintaining efficiency and reliability. Complex computations can now be done on the fly with light carried through optical fibers.

“This new ability to compute complex algorithms in a fraction of the time will leave Moore’s law in the rearview mirror,” said Dr. Eyal Cohen, Co-founder & CEO of CogniFiber. “In-fiber processing allows for the realization of a 100-fold boost in processing speed and efficiency.” Beyond leaping over the physical limitations of semiconductors, fiber-based processing radically cuts the cost of computing, which demands 1% of the world’s electricity to operate and cool servers. This is even more important for Edge micro centers where high performance needs to co-exist with limited power resources.

Before officially founding the company in 2018, CogniFiber’s co-founders spent years bringing the technology to life, including working within Intel’s Ingenuity Partner Program. “Senior engineers at Intel were excited to drill down into every aspect of our technology, reviewing its viability to revolutionize how computers operate today,” said Professor Ze’ev Zalevsky, Co-founder & CTO of CogniFiber. “This technology will help deliver on the promise of photonic computing to safety, cybersecurity, autonomous driving, AI-developed medicines, and countless other applications.”

Working with industry leaders and Japanese investors to promote this revolutionary technology, the Series A funding will go towards creating and delivering a robust and scalable product to market.

“The balance between Israel’s agile approach to innovation and the tradition of high-quality, value-focused technologies amongst Japanese investors creates excellent synergy where entrepreneurs feel they have true partners,” said Eyal Agmoni, Founder and Chairman of Chartered Group. “Together, these parties will usher in a new era of photonic computing”.

Providing Best Digital Support Since its Inception and Aiming to Grow in Different Business/IT-Centric Fields

Technobux (February 11, 2022) – The world of technology is always open to new inventions and solutions. With modern advancements coming in often in the market, industry leaders need to work on unique web solutions for their business initiatives. Technobux excels at this highly, and therefore, is growing in the industry as a valuable service partner.

The company began its operations from Gurgaon, India, and has since branched out to different avenues of services. However, one of the priority points that Technobux specialists focus on is marketing. The experts are well-trained in diverse marketing skill sets and focus on accessing market trends well.

Planning a reliable marketing plan for brands

Based on the discoveries, the specialists here help company clients set up high-value business identities for most customer retention and growth potential. In addition, the companies that have worked with the professionals at Technobux have notably experienced high profits after the collaboration, according to different sources.

From UI/UX to IT consultation, the proficiency level of our specialists and the deals these professionals offer are top-notch. Moreover, they hold experience in crafting suitable high-quality marketing plans for companies over the years. Besides that, the experts at this company are experienced in different types of media marketing approaches, specifically video marketing. They offer support accordingly.

One of the main focus points has been devising marketing collaterals for industry leaders. These experts run their initiatives through the different stages carefully, focusing on the awareness stage first to target prospective customers on the main problem areas.

The professionals in this team understand the importance of focusing on audience reaction and needs as the main priority. So that is precisely what they focus on, defining the right kind of solution path for the client company. Afterward, the audience transitions to the consideration stage, where they decide their options and consider alternatives best for their needs. Then, they graduate to the decision phase, where they find a choice based on more specialized decision-making options.

Following that comes the loyalty stage collateral, where companies focus on keeping the existing users totally engaged in the partnership and continue to keep using their products and services. That is what Technobux experts help out their client companies with, using different media items and marketing plans to leverage their products and services in a personalized manner.

Varying software development support from first to the finish

Besides specializing in different marketing styles, the experts at Technobux cover other aspects of IT support. Reports show that the company is one of the leading service providers in the context of development services as well. The professionals here have high knowledge of different technologies that make it easy for accurate and top-quality app and site development.

The specialists at Technobux are trained in different types of tech stacks and have years of experience handling them. According to many sources and further research, the developers in the agency are hired based on their credentials. It is an initiative on the company’s part to provide the best quality professional support with UI/UX design and app/website development.

All of the experts available at Technobux are trained in the main programming languages and frameworks. They are equipped to handle Android and iOS development projects for different types of companies, whether with a dedicated or hybrid structure.

Some of the primary skillsets that this company’s development team members prosper at are JavaScript, HTML, React Native, Angular, Ruby on Rails, PHP, and others. In addition, they have worked on different types of web development and management solutions and have provided unique and highly functional software in the end.

The team members in the company, as mentioned, are top experts in whichever field they prosper in. Different specialists are employed in the company, including analysts, web developers, consultants, web designers, and other business service managers. Depending on the clients they work with and their requirements, the ABC professionals offer their solutions and support.

Diverse types of benefits on offer

Over the years, the company has grown in popularity in both media marketing and development files and is a reliable service provider in the IT sector. The company expects to prosper further and expand into other professional divisions in the future.

One of the main new offerings that new clients and existing customers of Technobux have come to appreciate is their connectivity-related initiatives. The agency works with TATA Tele Business Services as their sanctioned Channel Partner.

Besides that, the professionals in this company are looking to increase their reach to other industry leaders in the B2B sector, offering similar connectivity assistance.

The experts at Technobux have the capacity to handle other notable functions, like MPLS management and support. MPLS stands for Multiple Protocol Label Switching and is a type of technique companies use to route diverse network packets.

Most experts in the field suggest this option, and Technobux centers on supplying it as a service because non-MPLS networks are less easy to handle. In this case, the packet’s route to other destinations at every hop.

During this time, all routers that run along the route of each packet would decide the destination of the packet. Here, they would focus on their available data and the packet’s header. MPLS allows this activity to happen for different packets simultaneously, thereby decreasing time management issues.

Besides taking this approach, another new service the company specializes in is SipTrunk-based services. This VOIP/Streaming media service digitally works through the SIP protocol.

SipTrunk is a type of Voice-over-Internet Protocol (VoIP) technology that works per SIP techniques. It is usually helpful for ITSPs to offer high-quality telephone and communication services to different customers for a unified interaction experience. This is one initiative that the specialists at Technobux are highly trained in and provide support for.

Besides that, the team at the company is also knowledgeable about other factors like PRI Lines, SDWIN, ILL (Internet Lease Line), Lead Management Solutions, and Cloud service support. In the latter case, Technobux works with O365 and GSuite Cloud only.