In the journey toward healthier living, even the smallest kitchen choices can have a profound impact on our well-being. One such choice is the cooking oil we use, which can significantly influence our health. Among the many options available, rice bran oil stands out for those seeking both nutritional benefits and culinary versatility.
This outer layer is rich in essential nutrients, including oryzanol, an antioxidant present in concentrations of over 10,000 ppm. Oryzanol is known for its ability to lower bad cholesterol (LDL) while maintaining good cholesterol (HDL). This makes rice bran oil a heart-healthy alternative to common cooking oils like vegetable or sunflower oil. Its balanced fatty acid profile, with an equal ratio of polyunsaturated (PUFA) and monounsaturated (MUFA) fats, supports cardiovascular health and helps manage cholesterol levels.
The versatility of rice bran oil is another significant advantage. With a high smoke point of approximately 232°C, it is suitable for a variety of cooking methods, including frying, sautéing, and baking. Unlike some oils that degrade and release harmful compounds when heated, rice bran oil remains stable, ensuring that your dishes are both nutritious and flavourful. Its neutral taste complements a wide range of ingredients, enhancing the natural flavours of your meals.
What Experts Say about Rice Bran Oil:
Speaking at the ICRBO 2023 Dr. Rohini Sharma, Ph. D. Food Science and Nutrition, Consultant Food Technologist, Consultant Nutritionist, and Life Coach at International Conference on Rice Bran oil (ICRBO), “Rice Bran Oil is very good for day to day cooking. It is a very healthy oil and more people should know the benefits of using the Rice Bran Oil. Rice Bran Oil has a balanced fatty profile with PUFA and MUFA in the ratio of 1:1, and very low saturated fatty acids. It is rich in nutraceuticals – Oryzanol, tocopherol, and tocotrienols which are natural Antioxidants. Oryzanol present in Rice Bran Oil reduces Bad Cholesterol (LDL) and maintains Good Cholesterol (HDL). We all should shift towards making a healthier choice in our kitchen by switching to Rice bran oil.”
Speaking at the ICRBO 2023 Dr. Sheryl Salis, Registered Dietitian (RD), Certified Diabetes Educator, Insulin Pump Specialist, and Founder -of Nurture Health Solutions “We recommend people to use Rice Bran Oil, as it is Made in India and ideally suited to our Indian palate. The National Institution of Nutrition (NIN), ICMR, WHO, and several heart organizations have regularly promoted the use of Rice Bran Oil. In clinical practice, we are witnessing a lot of young people suffering from diabetes and heart diseases. We are constantly copying Western countries and are not focusing on our products like Rice bran oil.”
To educate the masses about the health benefits, Freedom Rice Bran Oil is operating a new campaign titled ‘Cholesterol ki Safai ka Specialist.’ This campaign reinforces the message that ‘Rice Bran Oil Kare Andar Se Safai’, focuses on the oil’s role in maintaining heart health. By highlighting how rice bran oil helps clear built-up cholesterol in the body, the campaign underscores the importance of incorporating it into daily cooking. Emphasizing the oil’s high oryzanol content, along with its ability to manage cholesterol levels, the campaign aims to educate consumers on its health benefits.
Mrs. Saraswathi, a homemaker who recently switched to rice bran oil, shares, “Using rice bran oil has transformed the way I cook. It adds a lightness to dishes that my family loves, and I feel confident knowing it supports their overall health. The oil’s ability to create a crisp, light texture in fried foods allows me to prepare comforting meals without compromising on nutrition.”
Freedom Rice Bran Oil not only prioritizes health but also ensures quality through careful sourcing and production. The brand’s commitment to preserving the oil’s nutritional value and natural antioxidants ensures that consumers fully benefit from its health-promoting properties.
Mr. P. Chandra Shekhara Reddy, Senior Vice President – Sales & Marketing at Freedom Rice Bran Oil, said, “More than just a cooking essential, Freedom Rice Bran Oil has become a trusted ally for health-conscious consumers. With over 10,000 ppm of oryzanol, we are dedicated to providing a product that supports both taste and wellness. Our focus on quality and nutrition empowers consumers to make informed choices, contributing to a healthier and more vibrant lifestyle.”
Incorporating rice bran oil into your cooking routine is an easy yet impactful step toward better health. Its balanced fatty acid profile, high smoke point, and neutral flavour make it an excellent choice for a wide range of dishes. By choosing Freedom Rice Bran Oil, you enhance the taste of your meals while embracing a healthier approach to cooking that benefits both you and your family.
