~Furlenco’s signature comfort and style to enhance the RCB matchday experience~
20th March 2025: Furlenco, India’s leading furniture and appliance rental brand, has joined forces with Royal Challengers Bengaluru (RCB) as their Official Furniture Partner for the 18th edition of the Indian T20 League 2025. This strategic alliance strengthens Furlenco’s presence in the sports ecosystem while enhancing the match-day experience for players and fans alike. After successfully partnering with RCB for the Women’s T20 League2025, Furlenco now extends its collaboration to the Indian T20 League, reinforcing its commitment to the team across both leagues.
As part of this association, Furlenco will furnish the Hospitality Stands at the Chinnaswamy Stadium, ensuring a premium and comfortable viewing experience for spectators. Additionally, the brand will play a key role in designing and furnishing the RCB players’ team room- RCB HQ, creating an inviting and inspiring space for the team.
The stadium will also feature a dedicated Furlenco Kiosk, where fans can participate in engaging activities and experience Furlenco’s innovative home solutions firsthand.
Beyond the league, Furlenco is also a proud sponsor of the RCB Innovation Lab Indian Sports Summit powered by Leaders, which was held on March 14th and 15th, 2025. This influential event brought together key voices from the industry to discuss crucial topics across the Business of Sports, Events & Venues, Performance & Technology, Society & Policy, and more, driving the growth of India to become a sports-forward nation sports ecosystem.
The Padukone Dravid Centre for Sports Excellence served as the Venue Partner, further emphasizing the shared commitment to elevating sports culture in India.
Speaking on the partnership, Ajith Karimpana, CEO & Founder of Furlenco, said:
“Furlenco is thrilled to be the Official Furniture Partner of Royal Challengers Bengaluru for the Indian T20 League 2025. This collaboration strengthens our association with the RCB team while enhancing the fan experience at the stadium. As the league approaches, we are excited to bring comfort, style, and engagement to cricket enthusiasts through our presence in the Hospitality Stands, players’ team room, and the fan engagement zone. Additionally, our support for the RCB Innovation Lab Indian Sports Summit underscores our commitment to driving sports innovation and elevating the overall cricketing experience.”Rajesh V Menon, COO of Royal Challengers Bengaluru, added:
“We are thrilled to announce Furlenco as our Official Furniture Partner. Their expertise in creating functional and stylish spaces perfectly aligns with RCB’s commitment to providing world-class experiences for both our players and fans. With Furlenco’s presence in key areas of the stadium and their support for the RCB Innovation Lab Indian Sport Summit, this partnership significantly enhances the overall fan engagement experience.”
With this partnership, Furlenco continues to redefine comfort and convenience, bringing innovation not just to homes but also to the world of cricket. As RCB gears up for another action-packed season, Furlenco is proud to be part of the journey, ensuring both fans and players enjoy an elevated experience.
