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Tag: Decathlon

The 7th edition of SportExpo India 2024 kicked off at Hitex

Be fit and keep the lifestyle diseases and doctors away: Film star and director Srinivas Avasarala

Rajesh Vetcha_Aditya Reddy_Jayapal Reddy_ Srinivas Avasarala __Vishwaraj Mohan _Srikanth seen at the opening of Sports Expo at Hitex

Hyderabad, August 23, 2024……Hitex is organizing the 7th Edition of SportExpo India 2024 for two days on August 23rd and 24th at Hitex, Madhapur in the city.

The two-day expo was inaugurated by Mr. Srinivas Avasarala – Director & Actor; Mr. Vishwaraj Mohan – Decathlon; Mr. Jayapal Reddy – Executive Director, NMDC; Mr. Aditya Reddy – Buddy Bashl Mr. Srikanth T.G, Business Head, Hitex Business Center.

Speaking on the occasion the film star and director Srinivas Avasarala said, my fitness mantra is to go to the gym as soon as I get up from bed, but never do. By visiting the Sports Expo and seeing many fitness freaks, I am now motivated and doubly charged to get back to fitness, which I skipped after COVID-19.

It is very important to have an active lifestyle. And my message to people is that your body is a very important thing in life. Be fit and take care of it. It is better to be fit rather than regret later, the film star added. Be fit and keep the lifestyle diseases and doctors away, he added.

The expo is a B2C platform that unites leading brands and exhibitors from diverse segments of the sports, fitness, nutrition, and wellness industry. It has 55 exhibitors informed TS Srikanth, Business Head of Hitex.

NMDC Hyderabad Marathon 2024 powered by IDFC FIRST Bank, India’s second-largest marathon and a World Athletics Label Race is a Marathon partner of SportExpo.

Rajesh Vetcha_Srikanth_. Srinivas Avasarala _Jayapal Reddy_Vishwaraj Mohan and others seen unveilibg bib and T-Shirts of NMDC Hyderabad Marathon Powered by IDFC FIRST BANK

SportExpo India 2O24 brings a holistic approach to mainly emphasize sports and fitness as a profitable industry as well as an avenue for health and wellness, added Srikanth.

Gamology, a fun gaming zone, was one of the attractions at the Expo. It has a lot of engaging and funny games. Our games elevate the gaming experience of any social gatherings, corporate events, get-togethers said Ayyappa Chakilam. Our games are fun, stress-busters, and ideal for parties, corporate events, educational institutions events, and gatherings. Some of the interesting and out-of-the-ordinary games include Fintastic Fish, TossBoss, ShiftSwift, ShuttleShowdown; BalanceBattle; RollingRumble; Knockdown King, CoinChaos; QuadMad; TwistyEscape, and others.

The Hyderabad Runners Society (HRS), India’s first institutionalized running group will be organizing 5K- a “Curtain Raiser” of the 13th Edition of the NMDC Hyderabad Marathon powered by IDFC FIRST Bank on Saturday at 7 am.

Mr Aditya Reddy of Buddy Bash who is supporting the expo said ‘We make things that help people engage with life and loved ones– through leisure games and play.

Buddy Bash, Decathlon, Hyderabad Runners, and Community are some of the partners of the expo.

Decathlon to Invest Euro100 Million in India: Expanding Stores, Digital Reach, and Local Manufacturing

DECATHLON, a global leading multi-specialist sports brand, today announced a significant investment of €100 million in India over the next five years. This investment will be channelled towards expanding the store network to reach 190 stores across India, enhancing digital engagement, and deepening its commitment to local manufacturing.

India has emerged as a pivotal market for DECATHLON, exhibiting remarkable growth. This substantial investment underscores the company’s long-term vision for the country, extending beyond business growth to foster sports participation and sustainable development.

Steve Dykes, Global Chief Retail and Countries Officer, DECATHLON: “India is a cornerstone of DECATHLON’s global ambition. Its vibrant market and talented workforce present unprecedented opportunities. We are committed to accelerating our growth here, expanding our reach, and making a positive impact on people’s lives through sports. India’s potential to become a global manufacturing and innovation hub for DECATHLON is immense and we are excited to nurture local talent and contribute to India’s journey towards becoming a sporting powerhouse.”

Sankar Chatterjee, Chief Executive Officer, DECATHLON India: “India is a dynamic and growing market with a burgeoning sports culture. This investment reflects our unwavering belief in the country’s potential and our commitment to contributing to its economic growth. We aim to make everyone enjoy the benefits of sports, and this investment will enable us to reach a wider audience and offer a more comprehensive sports experience. We aim to create a lasting impact by fostering sports participation, generating employment in India, and promoting sustainable practices.”

Aligned with its global purpose to “Move People Through the Wonders of Sport,” DECATHLON’s strategy involves a multi-pronged approach. Beyond retail and production, the company is dedicated to creating opportunities for sports participation through initiatives like Play for Practice. This program focuses on events, playgrounds, and coaching classes to bring sports to everyone.

DECATHLON is significantly increasing its commitment to Indian manufacturing. Currently, around 8% of its global product range, including all cricket bats, accessories, and most hockey equipment, is produced in India. Today 68% of quantities sold in India are made in India. The company aims to boost this figure to 85% by 2026, solidifying India as a major manufacturing hub for DECATHLON.

Moreover, the company is transitioning its Indian manufacturing facilities to green energy, aiming for a 50% reduction in carbon footprint. Additionally, DECATHLON is actively implementing circular economy models to promote sustainability.

DECATHLON is committed to making a positive impact on Indian communities. By collaborating with employees, the DECATHLON Foundation, and local partners, the company will continue to expand access to sports, education, and employment opportunities across the country to contribute significantly to India’s economic and social progress.