E-Mitra by RISL Delivers EESL’s Energy-Efficient Solutions to Every Corner of Rajasthan
Jaipur, October 25, 2024: Energy Efficiency Services Limited (EESL), a joint venture of public sector undertakings under the Ministry of Power, has joined forces with RajCOMP Info Services Limited (RISL), an entity under the Department of Information Technology & Communications (DOIT&C), Government of Rajasthan, to spearhead a groundbreaking energy efficiency initiative in the state. This partnership seeks to harness the vast reach of the e-Mitra network to promote energy-efficient solutions and improve public service delivery across Rajasthan.
EESL’s energy-efficient appliances, including BEE 5 star BLDC fans, BBE 5 star air conditioners, induction cooktops, BEE5 star 6W LED bulbs, and LED integrated batten tube lights, are now available with RISL’s e-Mitra kiosks across the state at affordable prices for the residents of Rajasthan. By leveraging the extensive reach and established infrastructure of the e-Mitra network, energy-efficient solutions are being delivered to even the most remote corners of Rajasthan, ensuring that more residents can take advantage of these services.
RISL is also promoting EESL’s online marketplace, EESLMart.in, by placing affiliate links and QR codes on its website, applications.
Utilising these energy-efficient appliances will not only help consumers reduce their electricity bills but also contribute significantly to environmental conservation efforts. Furthermore, EESL and RISL will be conducting awareness campaigns and educational programs through the eMitra network to inform the public about the benefits of energy efficiency and sustainable practices, fostering an environmentally conscious community.
Speaking on the significance of this partnership with RISL, EESL’s Retail Sales Head Adesh Saxena said, “We are delighted to collaborate with RISL and leverage the e-Mitra network to bring affordable, energy-efficient solutions to every corner of Rajasthan. E-Mitra will serve as a bridge between the citizens of Rajasthan and EESL’s energy-efficient products, making them easily accessible while delivering both environmental and economic benefits. This initiative not only enhances access to these products but also empowers consumers to save on costs and contribute to sustainability.”
Shri Rameshwar Lal Solanki, Technical Director, DOIT&C, Government of Rajasthan, emphasised the strong legacy of e-Mitra in supporting its partners through its vast network of over 80,000 kiosks. In a previous collaboration with EESL, e-Mitra successfully facilitated the sale of around 8 million LED bulbs, amounting to approximately Rs 57 crore, he said. With EESL now expanding its offerings to include a wider range of energy-efficient products, this renewed partnership is expected to bring even greater value to all stakeholders. Through this collaboration, citizens will have easy access to EESL’s top energy-efficient products at highly competitive prices, right at their doorstep.
This partnership represents a major step toward building a sustainable and energy-efficient Rajasthan, setting the stage for future collaborations and innovations focused on improving public welfare.