Archive: March 1, 2022

Now own a share in a Global property, with an investment of just $300 onwards

Mumbai, 1st March 2022:  Now with Aqarchain.io anyone can easily invest and own a property anywhere in the world with just $300 onwards. AqarChain is the World’s first decentralized marketplace for Real Estate NFTS. Aqarchain platform is a real estate crowdfunding investment platform. The real-world global properties are to be listed on www.aqarchain.io (Currently Properties from Dubai, UAE are listed). Every listed real estate Asset is digitized by minting an NFT, This is further fractionalized into fractional tokens that represent a share in the asset and is a digital proof of ownership.

Aqarchain.io will enable investors to invest in properties infractions like shares in a property. The buyer can own multiple shares in the same property and can also buy shares in different properties. This allows the buyer to easily sell his shares as per his liquidity requirements. There is no lock-in period for buyers after the property is sold out to buyers. The investor can sell his share anytime.

Commenting on this splendid opportunity Mr. Waqas Nakhwa, Founder and CEO of Aqar Chain, “At Aqarchain we are bringing the entry barrier into real estate, lower by fractionalization. This ensures people with early stage income and limited credit line in banks are eligible to invest in global properties and earn the same revenue that institutional investors earn.”

Mr. Waqas Nakhwa – Co-Founder & CEO – Aqar Chain further added, “We are selling a dream here, people will be able to buy a share in the apartment for as low as USD 300 and claim the rent in proportion to their share in the property. This way anyone can easily own a global property, without any hassle. The entire process is safe and secured.”

Besides giving a safe investment opportunity to real estate investors, the aim is to provide liquidity to the real estate industry by enabling fractional ownership. Traditionally Real Estate investment is considered the most preferred asset for investment, however, the rising prices create a barrier to entry into the market. This is where Aqar Chain comes into the picture by offering flexibility to invest infractions.

7e Wellness, a Leading American brand forays into the Indian market

Mumbai, March 1 — With microcurrent facials sparking conversations across the globe around anti-ageing and stimulating facial collagen, America’s FDA-cleared, non-invasive microcurrent devices by 7e Wellness is coming to India, all set to throng the domestic market.

This means consumers get anti-aging skin treatments that work from the comfort of their homes. Offered by 7e Wellness India, the brand’s star offering MyoLift™ Mini Microcurrent Device is set to pave the way for non-invasive microcurrent technology-powered anti-aging facials. The device is available for purchase at Rs 22,999 at 7ewellness.in.

Founded by Pooja Johari, an expert in the biomedical space, and driven by her mission to empower beauty professionals with a non-invasive and natural approach to skin care, the brand has now emerged to be a popular one for personalized skincare treatments globally.

“When it comes to facelift surgeries in India, not only are they exorbitantly priced (with procedures ranging from Rs.1 lakh to Rs.2 lakh) but also involve acute pain and repeated follow-up sessions,” says Johari. Now electrical treatments can be gentle on the skin, without causing much harm and redness to the consumers. This is where 7e Wellness comes into the picture, making such treatments accessible and non-invasive,” she adds.

The device comes with a set of 2 probes that can be maneuvered on the face for targeted treatment. Known for its ability to boost ATP, collagen and elastin production, Myolift Mini can be used up to 3 times a week for effortless skin-lifting results. The 7e MyoLift™ Mini device is available at a price of Rs. 22,999/- It also includes conductive masks to target the eye, lip and forehead areas along with a ReStore Conductive Gel that must be applied prior to the treatment.

With many Indians resorting to dermal fillers, botox surgeries, laser treatments and chemical peels to make their lips fuller or to create a smoother appearance, the desire to match your skin’s age to your emotional age is on the rise. With Myolift Mini, it is a one-time investment and one can reverse signs of aging at their convenience.

The at-home device has become a game-changer in the current times of COVID-19 pandemic, as social distancing measures and lockdown restrictions have prevented consumers from receiving skincare treatments at clinics. With 7E Wellness devices, consumers can avoid stepping outside and safely pursuing their skincare needs.

With a successful track record of working with 6500+ professionals, connecting with 40+ beauty schools, and satisfying over 1L customers, along with the latest launch in the Indian markets, the brand credibility seems to provide a promising start to their new venture in India.

Headquartered in San Diego, 7e Wellness also provides hands-on training to professionals and receives feedback to constantly advance their devices. Currently, Myolift Mini is not available on any other ecommerce platform other than at 7ewellness.in, but soon will be made available across leading beauty ecommerce platforms.

SIDBI and COWE India launched 2nd Edition of Swavalamban Sashakt, a series of 20 Webinars campaign to promote Stand-Up India Scheme by the Government of India

Hyderabad, March 1st, 2022….. The Small Industries Development Bank of India (SIDBI), a Govt of India body under the Ministry of Finance and COWE India, a Hyderabad based national trade body of women-owned businesses launched the 2nd Edition of Swavalamban Sashakt, a series of 20 Webinars campaigns to promote Stand-Up India Scheme by the Government of India, wherein collateral-free loans are available to women-owned Greenfield ventures

Small Industries Development Bank of India is the apex regulatory body for the overall licensing and regulation of micro, small and medium enterprise finance companies in India. COWE is a non-profit business organisation. Our vision is to be a national association of business owners.

Swavalamban Sashakt Campaign is a national level outreach program on the virtual platform with a series of immensely impactful and power-packed sessions to give a fillip to the Stand-Up India Scheme by the Government of India, wherein collateral-free loans are available to women-owned Greenfield ventures which meet the specified criteria.

With the success of the first edition of the Swavalamban Sashakt Webinar series, we embarked on this second edition. The webinars are sector-specific and highly useful as against general in nature said Ms Jyotsna, President of COWE Hyderabad Chapter.

The first series of Webinars kicked off last year to promote STAND-UP INDIA SCHEME. With its success, the second season is launched. Like in the first edition, in this edition too 20 webinars will be held at regular intervals.

All the 20 webinars are structured to offer dream come true feelings to participants. It was mostly held every week. Each webinar showcase a Business model by an eminent expert from the relevant field.

Banker connected in every session, enlightened the budding entrepreneurs on the banking norms and the requisites of the Stand Up India scheme from the Banker’s perspective.

The SIDBI’s(Small Industries Development Bank of India) Umbrella Mission Swavalamban, endeavours to induce entrepreneurship culture, regard women as mainstay influencers in the society.

Shri V. Satya Venkata Rao, Deputy Managing Director of SIDBI formally inaugurated the second edition which was held virtually

Vandana Maheshwari, National President of COWE said we guide and handhold women to migrate from un-organised to organised sector. COWE is a non-profit business organisation. Our vision is to be a national association of business owners. We are the only professional body to sign MoU with NSIC (National Small Industries Corporation) to take their program to grass-root levels. COWE mentored more than one lakh plus women in the past 17 years. We are establishing a dedicated 30-acre industrial estate, for women, the first of its kind in Asia, at Toopran, she shared

India Sotheby’s International Realty sets a fresh record with sales of 180 plus luxury properties worth USD 280 million during 2021

New Delhi, March 01 – India Sotheby’s International Realty (India SIR) has registered 30 per cent growth year-on-year in India despite the pandemic blues, and expanded its footprint in more than five major metropolitan centres.

India SIR sold 182 luxury properties worth USD 280 million during 2021 as against 102 properties valued at USD 190 million in the previous year. The growth in sale of properties in value terms stood at 47 per cent while in volume it was 78 per cent.

“2021 marked a headline shift in luxury home buying in India. We clocked another extraordinary year. Our India footprint expanded across 5 cities, with a 66-member team. We registered a 30 per cent year-on-year growth,” according to Amit Goyal, CEO, India Sotheby’s International Realty. 

“We also concluded more than a dozen transactions valued at USD 10 million-plus, which is unprecedented. Our office concluded one of the highest value transactions, in Goa, at USD 15 million, for an extraordinary beach facing villa expanding the market place,” added Mr. Goyal. 

Several factors, including demand for extra space and foreseeing a future of hybrid work, have contributed to the return of mojo for luxury homes not only in India, but internationally as well. The global network of Sotheby’s International Realty reported a record US$204 billion in 2021 global sales volume on the back of a $150 billion sale for 2020.

“Real estate has become a hot investment in 2021,” said Philip White, president and CEO of Sotheby’s International Realty. “Once again, affiliates of Sotheby’s International Realty outperformed the industry average and achieved record-breaking home sales as buyers continued to depend on their trusted expertise to navigate the market,” White added. 

The company’s website Sothebysrealty.com saw more than 46 million visitors in 2021, a 25 per cent increase year-over-year and the most visits to the website in its history. The website has introduced translations in 14 languages with nearly 60 currency conversions, and a mobile-first approach to emphasize the method in which today’s clients are buying and selling homes.

On India luxury realty market, Mr. Goyal, pointed to a bullish outlook on luxury home prices. Unlike some of the developed countries, where the price increase frenzy seems to be cooling off, in India, “we are at the start of a secular price rise since price rise follows rise in volumes if not along with it “.

The stock of luxury homes has fallen behind ready supply, he said. The thriving urban centres of Delhi and Mumbai, and the vacation home destination of Goa, are expected to be the outperformers of 2022.

Reputation Today and CommsNews are bringing you an exclusive Women’s Day special event on INDIA IMPACT COMMUNICATION CONCLAVE IICC 2022

Reputation today and Comms News are organizing India Impact Communication Conclave (IICC) 2022, Women’s Day Special on Thursday, 3rd March 2022 virtually in the form of a webinar from 2 PM to 6 PM. IICC, Reputation Today & Comms News aim to create a platform to enable an inclusive and active dialogue on Gender Equality today for a Better Tomorrow. The Panelists and Moderators are strong Female Communication leaders who have earned a position in the industry over time.

This event is geared mainly towards public relations professionals and youth aspiring to be PR professionals. This event will highlight the topics such as Gender Equality, Women’s leadership, Mental health, and wellness, Beating the Bias, and Community over Competition. In partnership with Reputation today and Comms news, this conclave will bring together a host of prominent corporate figures such as Aarti Mukherjee from Tata Communications, Dhruti Kapadia from INGKA, Dimple Kapoor from Pernod Ricard, Poonam Thakur from Prosus Ventures, Shreya Sharma, ShareChat, who will speak on Gender Equality. Following this, Amandeep Arora from MobiKwik, Bhawna Sharma from Western Digital, Gayathri Pradeep from BIAL, Smita Basu Roy from Godrej & Boyce, Sunita Jarath from CRED, will speak on their perspectives on women’s leadership. Furthermore, Kasturi Paladhi from Xiaomi India, Michelle Dsouza-Johnson & Johnson, Nivedita Moirangthem-IKEA India, Sonal Choithani-Vedanta LTD., and from Scripbox Srabani Sen, will present their ideas on Mental Health and Wellness and What can be done to help bridge the gap. Simultaneously, followed by the panel discussion on beating the bias-What are the common prejudices & how can they be addressed will be closely addressed by some corporate personalities like Bhavna Imran from Corteva Agriscience, Mansi Tiwari-Marico Ltd., Megha Chaturvedi-Rio Tinto, Mitul Lall-Josh Talks, and Puja Trehan from Sugarbox Networks. In addition to this, Anuradha Roy Chowdhury – DP World, Bishnupriya Narayan – Dream Sports, Madhavi Behl – First Source, Priya Zutshi – Green Cell Mobility, Flovie Martin from Marsh McLennan Global Services, will participate in the Panel Discussion on Community Over Competition and present their takes on Why is collaboration the way of the future.

Comms News and Reputation Today are organizing this event together. Reputation Today is India’s first magazine for Public Relations and Communications professionals. The PRomise Foundation, organizers of PRAXIS – India’s largest offsite summit for Public Relations and Corporate Communications professionals is a promoter of Reputation Today. CommsNews is a portal dedicated to news from the World of Corporate Communication and Public Relations from India and around the world.

Media consumption has increased for 22% of the families, 46% notice ads on digital while 29% shops online as per Axis My India’s CSI survey

Mumbai, 1st March 2022: Axis My India, a leading consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. The month of February encapsulates that while almost 46% views ads on the internet, only a little more than half of it shops online with the most preferred apps being Flipkart, Amazon and Meesho. In addition, while this month’s media consumption has increased for 22% of the families, a second majority of 29% reveal that online TV streaming services have changed the way one watches television.

The March net CSI score, calculated by percentage increase minus percentage decrease in sentiment, was up to +9, from +7 last month and reflecting an increase in the net score post the February drop because of the Omicron scare.

The sentiment analysis delves into 5 relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits & mobility trends.

This month, Axis My India’s Sentiment Index dived deeper to comprehend consumer’s behaviour with regards to online streaming, advertisement and shopping. The survey further revealed most preferred app by consumers for online shopping. Finally it also gauged consumer views on the impact of upcoming five state elections, start-up ecosystem and RBI proposed digital currency on the nation.

The surveys were carried out via Computer Aided Telephonic Interviews with a sample size of 10,151 people of which 70% belonged from Rural India while 30% belonged from urban counterparts. In addition 63% of the respondents were male while 37% of the respondents were female.

Commenting on the CSI report, Pradeep Gupta, CMD, Axis My India, said, “With greater relaxation from the government in terms of mobility and increased encouragement from corporates to return to physical setting, we can witness the country’s effort to go back to the ‘old normal’. Consumers are spending where necessary and exercising ‘very mild’ caution on discretionary expenditures or mobility habits. Attracting consumers’ interest is also the five state elections, as they are expected to have an overall impact on the country’s economy. In addition, positive outlook towards RBI’s proposed digital currency also reflect the nations wider acceptance towards this change. PM Narendra Modi being voted as the leader best suited to guide India’s internal & external security in the wake of the current Russia-Ukraine crisis is not a surprise. Finally, increased online ad consumption & online purchase behaviour reflect the gradual dominance of digital in a consumer’s life and the need for marketers to develop an omni-channel marketing strategy.”

Key findings: 

· Consumption of media has increased for 22% of the families reflecting an decrease of 2% from the last month. Consumption remains the same for a majority of 57% of families same as last month. The overall, net score of this month is at +1 as compared to +2 for the previous month

· Overall household spending has increased for 54% of families which reflects a 1% increase from the last month. The net score which was at +39 last month has increased by +5 to +44 this month

· Spends on essentials like personal care & household items has increased for 43% of the families which has maintained compared to last month. Spends however remain the same for 38% of the families. The net score which was +20 last month has increased to +24.

· Spends on non-essential & discretionary products like AC, Car, Refrigerator has increased for 8% of families. Expenditure nevertheless remains the same for 87% of the families. The net score is at to +3 remaining the same as last month.

· Consumption on health-related items more or less remains the same for 49% of the families, while a surge is witnessed among 35%. The health score which has a negative connotation i.e., the lesser the spends on health items the better the sentiments, has a net score value of -19 as compared to -20 last month. This signifies persisted apprehension for overall health and well-being of the consumers.

· 90% families said that they are going out the same for short vacations, mall and restaurant. Increased travel is reflected only among 5% of families while 5% reported reduced mobility. The overall mobility score which was at -3 last month has remained the same.

On topics of current national interest: 

· Axis My India further evaluated consumer’s views on the impact of streaming services on television viewing. A majority of 57% said that online streaming services has not impacted their television viewing habits, signifying that TV is still the dominant medium in India. 29% however is of the view that online TV streaming services have changed the way one watches television, this insight unravels a surging need for video on demand services that provides flexibility in content viewing.

· To gauge advertisement attention in the mind space of consumers, the survey discovered that a huge 46% notice ads on internet. This behaviour is higher in the younger age groups as expected.

· Assessing consumer’s views on online shopping preferences, Axis My India’s survey found out that only 29% indulge in online shopping. In addition a majority of 46% prefer to shop via Flipkart, while 33% prefer to shop from Amazon. Meesho, Myntra, Snapdeal, Ajio and Paytm Mall are other preferred choices.

· The CSI – Survey furthermore captured consumer’s views on upcoming five state elections of Uttar Pradesh, Punjab, Uttarakhand, Manipur and Goa. A huge majority of 50% strongly believe that the results of these 5 state elections will have a considerable impact on the 2024 National Elections. These are the views of people residing across the nation & not just the election states.

· In an attempt to understand consumers view on a series of Budget announcement, Axis My India discovered that 68% believe that RBI’s proposed Digital currency/Digital Rupee will encourage safer and secure mode of online transaction/ transfer of funds. This positive outlook could mean a wider acceptance of the proposed digital currency upon its introduction. A minority of 13% and 6% believes that the digital rupee will ensure reduced dependency on cash/physical notes; and stimulate increased global as well as rural transaction respectively.

· Exploring consumer’s views on the start-up ecosystem, the survey discovered that 85% believes that start-ups are going to be the backbone of ‘New India’.

· Finally, 41% of respondents believe that PM Narendra Modi is best suited to handle India’s internal & external security, a factor which gains prominence considering the current Russia-Ukraine crisis.