Archive: April 29, 2022

South superstar Suman Talwar visited MPTB office

South superstar Suman Talwar  said there are immense opportunities for shooting in the beautiful state of MP

– Deputy Director Mr. Yuvraj Padole informed about the film policy and other facilities provided by the MP government to promote Film Tourism in state.

New Delhi, April 29, 2022. The superstar of the South Film Industry, Mr. Suman Talwar, during his visit to Bhopal, reached the office of the Madhya Pradesh Tourism Board on Friday. Accompanied by Director Mr. Nitin Chokse, Actress Preeti Chokse, Mr. Suman met Mr. Yuvraj Padole, Deputy Director, Film Tourism Department, Madhya Pradesh Tourism Board and discussed the possibilities of film shooting in the state. Shri Yuvraj Padole shared the brief note on ‘Madhya Pradesh Film Tourism Policy-2020’.

He encouraged actor Suman to make Madhya Pradesh a major attraction for film shooting and also to encourage private investment, skill development, and employment generation through film shooting in the state. He informed the guests about financial grants for the shooting of serial/show/web series/show/documentary, and special financial incentives for international filmmakers and South Indian filmmakers. He said a specially dedicated film facilitation cell for film policy implementation and filming permission through a single-window system was also created to make the whole ecosystem transparent. Shri Suman has worked in about 600 films. Acting as the lead villain in Rajinikanth’s “Shivaji the Boss” (2007), Akshay Kumar’s “Gabbar Is Back” (2015) has made his mark across the country. He said during the discussion, “Madhya Pradesh has very good locations for Tamil, Telugu, Kannada, Malayalam film industries. It has all the elements like beautiful rivers, lush green forests, valleys, and heritage buildings to attract film producers and directors.

He assured the MPTB officials about sharing information about beautiful locations of MP, film policy, subsidies, and other support and facilities from the government to the producers/directors of the South film industry. There is a very good scope for shooting here. This will not only boost Film shooting in the state but will also increase tourism opportunities, and local employment also. After a time, the state will have its own artists and technicians.”

More than 200 films have been shot

Recently, actor Akshay Kumar has shot for the film ‘Selfie’ in Bhopal. Actor Siddharth Malhotra shot for the film ‘Yoddha’ at Kolar Dam and Airport in Bhopal. More than 200 projects including feature films, TV serials/series, TVCs and reality shows have been shot in Madhya Pradesh so far. The major cities of Madhya Pradesh- Indore, Bhopal, Gwalior and Jabalpur have good air connectivity. After the implementation of the Madhya Pradesh Film Tourism Policy-2020, the government is promoting film tourism in a big way by providing subsidies and all permissions and clearances through single window online system. The objective of this policy is to make Madhya Pradesh a major film production center and generate many employment opportunities in the state.

Shell to acquire Sprng Energy group, one of India’s leading renewable power platforms

India, April 29, 2022 – Shell Overseas Investment B.V., a wholly-owned subsidiary of Shell plc (Shell), today signed an agreement with Actis Solenergi Limited (Actis) to acquire 100% of Solenergi Power Private Limited for $1.55 billion and with it, the Sprng Energy group of companies.

Sprng Energy supplies solar and wind power to electricity distribution companies in India. Its portfolio consists of 2.9 gigawatts-peak[1] (GWp) of assets (2.1 GWp operating and 0.8 GWp contracted) with a further 7.5 GWp of renewable energy projects in the pipeline.

“This deal positions Shell as one of the first movers in building a truly integrated energy transition business in India,” said Wael Sawan, Shell’s Integrated Gas, Renewables and Energy Solutions Director. “I believe it will enable Shell to become a leader across the power value chain in a rapidly growing market where electrification on a massive scale and strong demand for renewables are driving the energy transition. Sprng Energy generates cash, has an excellent team, strong and proven development track record and a healthy growth pipeline. Sprng Energy’s strengths can combine with Shell India’s thriving customer-facing gas and downstream businesses to create even more opportunities for growth.”

The solar and wind assets Shell acquires through the deal will triple Shell’s present renewable capacity in operation and help deliver its Powering Progress strategy. An important part of Powering Progress is to develop a best-in-class integrated power business, which will help Shell to reach its target of becoming a profitable net-zero emissions energy business by 2050.

The transaction is subject to regulatory clearance and is expected to close later in 2022.

MemeChat’s Offline ‘FakeAuto’ campaign receives 75 Million Reach Online

In an attempt to strike a chord with its target audience MemeChat (MC), India’s most popular homegrown social media meme networking app has unveiled its new offline campaign #FakeAutos, in nama Bengaluru. The city saw 500 autos memefied with funny slogans on current happenings in the city to make them more relatable.

In addition to the roaring success offline, the campaign has received an overwhelming response across the brand’s social media handles garnering a massive reach of 75 million (and counting),3 million likes, and shares till date. One of the netizens stated, “At least the traffic is not boring” after spotting one of the campaign autos.

Speaking on the campaign, Taaran Chanana, Managing Director and Co-Founder of MemeChat said, “After the tremendous response in Bangalore, we have geared up to roll out the next offline campaign in Delhi NCR. Gen Z, millennials are the perfect audience for us. The idea is to grab the attention of the Gen Z, millennials group while they travel for their daily work and remind them that some great content is just a glance away. This offline activity has helped us make our engagement with audiences much more personal”.

The app gathered a current user base of 6 million Downloads and over 20 million memes. It has officially worked with top Indian companies like Hotstar, Amazon Prime Video, Moj, Sharechat, EaseMyTrip, McDonald’s, India Terrain, Slice, MediBuddy, PVR, NiyoX, MxPlayer, Paytm, Netflix, Zee5 and Codashop, creating their user-generated memes. MemeChat recently secured more than USD 1 million in its second round of funding led by Beenext, a Singapore-based venture capital firm., became the only Indian startup to be included in the ‘500 Startups, one of the most active global venture capital firms’, a distinguished accelerator program for its 27th batch in 2020. The company recently launched India’s 1st exclusive NFT Marketplace for Memes called The Meme Club.

ARETE Group expands its wings across the nation, bolsters its presence with over 325 new employees

National, 29th April 2022: ARETE Group, a leading business house headquartered in Gujarat, has recently expanded its team and solidified its front in the country by adding over 325 skilled experts across diverse domains to the team.

India’s aspirational modern-day brand has been working relentlessly round the clock to cater to its clientele and be a fierce engine of growth for businesses. Building enterprises and ventures from ground up, ARETE focuses on adding value to its clients as well as its internal team. The brand believes in “employees being the best PR for a company” and thus makes it a point to align its vision with the employees’ goals, treading the path to collective growth.

With mass hiring across verticals including Operations, CRM to Marketing, ARETE is not only exhibiting its determination to reach out to more people but also its faith in the untapped potential that lies dormant in the country, waiting for an opportunity to nurture it to grow. Manually shortlisting people and choosing the final pick from the list, the brand made sure to welcome people who are not only teeming with zeal to succeed but also an attitude to make a difference.

Working towards creating a community of professionals and leveraging their business skills to make India more globally competitive, ARETE is on a mission to empower leaders and safeguard the future of businesses and entrepreneurs. Bolstering its three-decade strong legacy, the company is paving a new path that sets a healthy work culture and soars the profitability as well as customer satisfaction to new highs. Hiring raw talent and whetting it to perfection, ARETE is striving for excellence by the day and thus making its own rapport amongst the youth of the country. Augmenting new opportunities and truncating the unemployment concerns in the market, the renowned group of companies is taking the contemporary road to condition the lineage of raw talent by hiring top-notch professionals.

Commenting on the company’s recent expansion drive, Mr. Siraj Saiyad, Director, ARETE Group, said, “It is through the automated process of resume collection and qualification check followed by manual verification that we have hired the fully eligible workforce. We were motivated to carry out this drive because of several reasons, including us feeling it to be our responsibility to contribute to the economy of the country. We are endeavouring to help curbing the employability concerns in the industry and pay special attention to our goal of mutual growth. Contributing to the economy as we give back to society in our way by fanning the entrepreneurial wave in India – we are looking forward to creating not just a company with a bunch of services but an experience that enables people to be more self-reliant and confident with their skills.”.

Green Hydrogen is the fuel of the future: Nitin Gadkari

Hyderabad, April 29, 2022: Make India a powerful country. Make India number one in the economy. Our Prime Minister has put forth a vision to make India, a 5 trillion-dollar economy by 2025. To achieve this we need appropriate technologies, increase productivity, and increase exports said Nitin Gadkari, Union Minister for Road Transport and Highways, Govt of India.

He was addressing a gathering of 150 plus women entrepreneurs on “Driving Forward Women Entrepreneurship -Road Ahead” in a function held at Novotel, RGIA at Shamshabad on Friday afternoon. Union Ministers Gen VK Singh and G. Kishan Reddy too graced the function.

I see knowledge as a power. I also see waste as wealth. What we need is an appropriate technology to see those end results. You can donate eyes but not vision. The Research should be need-based. In order to be successful in whatever you do, you need a strong political will. If there is a will there is a way. If there is no will, you will end up only doing surveys, discussions, deliberations, the Minister said

In order to be successful, you should be a people-centric person. You should have good human relations. People’s knowledge is more important. The most important thing is you should think of ahead, ahead of the time. I as a Minister of Road Transport think 50 years ahead.

We all know Petrol is becoming precious and dear. We need alternate fuels. I think of a dozen alternate fuels such as Biodiesel, Natural Gas, Ethanol, Methane, Propane, Electricity, Hydrogen Which are currently under development or in production to power the vehicles of the future, and some are even available today, Nitin Gadkari said and added that Green Hydrogen is going to be the fuel of the future.

We must not only pioneer researching and developing these alternate fuels, but we must also produce abundantly and export them too he said.

Speaking further the Minister said Hyderabad and Bangalore are way ahead of the rest of the cities in India and Countries in software development so much so that once a Japanese PM asked me the secret behind these cities’ unique distinction and reputation.

Honesty, goodwill, and credibility are some of the highest capitals of the 21st century these days, Nitin Gadkari told.

The shortcuts will cut short the life. Later the minister was in chat with Shubhraa Maheshwari, Chairperson of FICCI Ladies Organisation, Hyderabad Chapter.

Answering a question on the dream of a 5 trillion-dollar economy of our PM cannot be reached without the empowerment of female entrepreneurs, he said capabilities are the same irrespective of gender. Women need not think that they need to be pushed. They can push themselves. They need to have a positive approach. A positive attitude and self-confidence are very important in life he said

You can name the field where women are not found. They are everywhere. You need to grab opportunities. We need to see problems as opportunities, not vice versa. Ahankar and ego are dangerous qualities. I have been in political life for so many years. I have neither garlanded a leader nor allow somebody to do to me. I never bought flowers, nor did I encourage cut-outs. You lead or lead by somebody. He gave the example of Indira Gandhi, Sushma Swaraj, who has come up in their careers without a push by somebody or some force.

Replying to another question on what should be done to bring an inclusive approach to bring women entrepreneurs into the mainstream business, he said quality should be the hallmark of whatever they do. And everything will fall in place.

When asked what inspired him to get into politics at a very young age he said, I was a student leader, then joined Janata party and now into BJP. I was never a career-oriented politician. I was never a professional Politician. It just happened. The true meaning of politics as understood now is not about power but about service. We have to change the definition of politics. He shared many other personal experiences.

Earlier welcoming the gathering, Shubhraa Maheshwari, Chairperson of FLO Hyderabad said Nitin Gadkari is the man on the move. He makes democracy deliver.

She thanked him for accepting o to address FLO audience and to share his insights on the road ahead for women’s role in the economic development in India. In his own words.

American roads are not good because America is rich,” “But America is rich because American roads are good.” And as a continuing auditor of the National Highways Authority of India I have been seeing the smoothness of operations, developments, and reforms in our country roads and highways, Shubhraa said.

The first D2C Brand Architects, Zashed Fashionverse is working on a twisted Thrasio model

Delhi, April 29th, 2022: Zashed Fashionverse has successfully established itself as the country’s sole ‘D2C Brand Architects’, creating turn-key D2C brands within a short span of time. It is an expert in helping garment exporters, textile and processing houses, entrepreneurs and visionaries set up their own D2C tech businesses and become global icons and also picking up equity at the pre-seed stage itself.

D2C is a 100 Billion dollar addressable market by 2025. With the digital transformation and COVID-19 pandemic which restricted people movement, the traditional retail market has seen a dramatic shift towards a digital, Direct-to-Consumer (D2C) model with consumers opting to buy directly from brand websites. Wherein the Thrasio based model has been a success mantra in this space of D2C in recent times, Zashed has put a twist to this model by being the D2C brand creators from scratch with equity in the brands from the initial stage thriving to build a D2C brand community.

Zashed Fashionverse is the only company to collaborate in fashion events with Myntra and Amazon to launch new and unique D2C brands. It has an in-house content creation lab. Soon, it will be including 25 new-age D2C brands under its banner. With its strong supply chain network, Zashed Fashionverse is also building an AR infused platform, which will solely promote and sell product lines by homegrown D2C brands which will be on a Y2P concept ( Yarn to platform ). Zashed is assembling then proven and profitable model of backend supply chain of “Zara” using Indian manufacturing set-up building a powerhouse supply chain without holding loads of inventory and taking the Thrasio model under forward integration cutting dependency on external channels of sales which does not allow the brands to operate under Pure-play D2C. Bridging the gap seamlessly.

According to Mithun Bhardwaj, Founder, Zashed Fashionverse, ” Zashed is empowering the people from the backend supply chain to evolve from plinth to paramount with forward integration. Its focus is to create concept-driven scalable brands that provide more scope for related business. The D2C model has helped in social drives, specifically for labourers in manufacturing. When International businesses were pulling off contracts due to the pandemic, Zashed Fashionverse helped numerous D2C brands to establish themselves in the market.”

Zashed Fashionverse foresees foray into tech-based product lines with a zero-inventory model. Besides its innovative app, it has plans of a breakthrough Phygital store in the pipeline, which will redefine the online shopping experience. It will soon contribute to 1.5% – 2 % growth of the $100 bn D2C market(in India). Fashion has the highest potential of $43.2 Bn by 2025 among the D2C market sub-segments.