Archive: February 13, 2024

Adbuffs Celebrates 5th Annual Offsite Event, Buffer24, Fostering Collaboration and Team Spirit

[February 24]: Adbuffs, a leading D2C performance marketing Agency, celebrated its highly anticipated 5th annual offsite event, Buffer24, at the prestigious resort in Mandarmani. The two-night extravaganza brought together over 80 colleagues from across the company for a unique blend of collaboration, recognition, and team building.

Buffer24 is a highlight on the Adbuffs calendar, eagerly awaited by employees who relish the opportunity to reconnect with colleagues and celebrate achievements. This year’s event saw the introduction of exciting team-building activities facilitated by the renowned external engagement company, Team Engage, adding a fresh dimension to the festivities.

“The Buffer24 offsite is a cornerstone of our company culture,” said Niyanta Guha, Chief of Staff, at Adbuffs. “It’s a time when our entire team comes together to foster connections, celebrate successes, and recharge for the year ahead. We’re thrilled to partner with Team Engage to enhance the experience for our colleagues.”

The offsite was followed by the highly anticipated Adbuffs Premier League (APL), including the Carrom tournament and the annual cricket tournament. Adbuffs is known for its commitment to creating an environment where hard work is celebrated, and employees feel valued and at home.

“At Adbuffs, we believe in working hard and playing harder,” added Niyanta. “The APL is just one example of how we foster camaraderie and team spirit among our employees. It’s events like these that make Adbuffs more than just a workplace – it’s a family.”

Buffer24 represents Adbuffs’ dedication to employee engagement, professional development, and creating memorable experiences for its team members. As the company looks ahead to another year of growth and success, events like Buffer24 will continue to play a vital role in nurturing a vibrant and cohesive corporate culture.

Benefits of combining protein with coffee

Feb 9: A way to boost your energy, metabolism, and muscle mass, you might want to consider adding some protein to your coffee. Protein and coffee are both known to have positive effects on health and performance, but what happens when you combine them?  Explore the benefits of combining protein with coffee, and how to do it right.

Protein is an essential macronutrient that helps build and repair tissues, including muscles, bones, skin, and hair. It also plays a role in hormone production, enzyme activity, and immune function. Protein can help you feel fuller for longer, reduce cravings, and support weight loss. According to the Dietary Reference Intakes (DRIs), the recommended daily intake of protein for adults is 0.8 grams per kilogram of body weight, or about 56 grams for men and 46 grams for women.

Coffee is a popular beverage that contains caffeine, a stimulant that can enhance alertness, mood, memory, and cognitive function. Coffee also has antioxidants that can protect against oxidative stress and inflammation, which are linked to chronic diseases such as diabetes, heart disease, and cancer. Coffee can also increase thermogenesis, or the production of heat in the body, which can boost metabolism and fat burning. According to the Mayo Clinic, moderate coffee consumption of up to 400 milligrams of caffeine per day (about four cups) is safe for most healthy adults.

When you combine protein with coffee, you can get the benefits of both in one drink. Protein can help balance the effects of caffeine by preventing blood sugar spikes and crashes that can lead to jitteriness, anxiety, and fatigue. Protein can also enhance the absorption of caffeine, making it more effective and longer-lasting. Additionally, protein can provide amino acids that can support muscle growth and recovery, especially after exercise. Some studies have shown that consuming protein and caffeine together can improve exercise performance, strength, and endurance.

There are different ways to combine protein with coffee, depending on your preference and goals. One option is to use a protein powder that dissolves well in hot liquids, such as whey, casein, or collagen. You can simply add a scoop of protein powder to your brewed coffee and stir well. You can also add some milk, creamer, or sweetener if you like. Another option is to use a ready-made protein coffee drink that contains both protein and caffeine. You can find these products online or in some grocery stores. You can also make your protein coffee drink by blending brewed coffee with milk, ice, and protein powder in a blender.

Whichever method you choose, make sure to check the nutrition facts label and ingredients list of the products you use. Look for high-quality protein sources that are low in sugar, fat, and artificial additives. Also, be mindful of your total caffeine intake and avoid consuming too much protein or coffee at once or close to bedtime. As with anything, moderation is key.

Combining protein with coffee can be a convenient and delicious way to get more protein in your diet and enjoy the benefits of both nutrients.
By
Sujata Muguda
Shreyas WebMedia Solutions

Honda Motorcycle and Scooter India expands its Road Safety Awareness Campaign at Bhopal

Bhopal,9th Feb 2024: Ensuring road safety is the topmost priority of HMSI. To promote responsible behavior on the roads and to aid in creating a more conscientious and safety-oriented society, the company frequently conducts Road Safety Awareness Campaigns across various regions of the country. HMSI firmly believes that such campaigns encourage individuals to adopt safe driving practices, fostering a culture of caution and consideration on the roads. One such campaign was recently held in the city of Bhopal which left an indelible mark on the participants. On the premises of Army Public School, HMSI saw an enthusiastic participation of more than 2700 school students and staff members.

HMSI firmly believes that imparting road safety awareness at an early age is imperative, and thus, promotes the inclusion of road safety educational curricula at both school and college levels. Understanding that young minds are receptive to learning, the company aims to empower the next generation with the knowledge and skills necessary for navigating roads responsibly. The road safety awareness campaign consists of highly interactive and engaging activities such as Road Safety Games, Safe Road Theory sessions, Road Signage, and Riding posture training.

Since its inception, in the state of Madhya Pradesh, HMSI has imparted education to nearly 5 lakh adults and children, focusing on promoting responsible road usage and cultivating safe riding habits.

Honda Motorcycle & Scooter India’s CSR Commitment towards Road Safety:

In 2021, Honda globally made a vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India, HMSI is working in line with this vision and the Government of India’s direction of reducing fatalities to half by 2030.

One critical aspect of achieving this goal is inculcating a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and Colleges is not only to create awareness but to inculcate a safety culture in young minds and turn them to be safety ambassadors. It empowers future generations to become responsible and significantly contribute to a safer society.

HMSI wants to be a company that Society wants to exist and is strongly focusing on Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to Corporations and society at large.

HMSI’s set of skilled safety instructors conducts daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 5.7 million Indians. H MSI’s National Road Safety Awareness program made learning fun yet scientific through:

SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on the road, riding gear & posture explanation, and safe riding etiquette.

1. PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on the road before actual riding.

2. INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.

3. EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.

Lg Electronics Launches A New Business Venture

Bengaluru, Feb. 9, 2024 – LG Electronics, India’s leading consumer durable brand, has announced a new business venture – Innovative self-laundry service for University students. The first self-laundry service is being introduced at Galgotias University in Greater Noida. The ceremony, was graced by esteemed dignitaries including Mr. Baek – Executive Vice President, Living Solutions, LG Electronics, Mr. Jeon, MD, LG Electronics India, Mr. Kim Division Leader, B2B, LG Electronics India, Mr. Hwang-Division Leader Home Appliances-LG Electronics India, and Mr. Dhruv Galgotia- CEO, Galgotias University, marked the official commencement of this convenience for students. The new self-laundry facility will serve 1500 students.

LG’s foray into the Commercial Washing Machine Multi-Housing business introduces a new line of services, bringing self-laundry solutions to college and university hostels. Students will have the convenience of utilizing LG Commercial Washing Machines through the user-friendly ‘Laundry Crew’ application, facilitating machine reservation, operation, and automated payments.

Commenting on the same, Mr. Hong Ju Jeon, MD, LG Electronics India said, “We, at LG, are committed to enhancing consumer’s lifestyle through innovative products & technologies. With self-laundry service at educational institutes, we are announcing a new business venture aimed at enabling convenience for young students. We will be investing USD 4M in this business & plan to open 200 self-laundry service centres by the end of 2024. We will continue to forge partnerships that drive innovation and help people enjoy a better life.”

Mr. Dhruv Galgotia, CEO, Galgotias University, expressed his heartfelt gratitude to LG Electronics for introducing this valuable service on their campus and stated, “This partnership will significantly enhance our students’ lives, allowing them to prioritize academics and extracurricular activities. We eagerly anticipate a sustainable relationship with LG, emphasizing our commitment to creating a lasting impact and continually improving the student experience on campus.”

Housing rents up by 25–30 per cent across major cities from 2019 level: Housing.com report

Mumbai,9th February 2024: Housing rents have surged by a substantial 25–30 percent in top micro-markets within major cities since 2019. Meanwhile, the average monthly rents for residential properties have experienced a notable uptick of 15-20 percent across major top 8 cities compared to the pre-pandemic era of 2019. This surge in rents has contributed to a modest enhancement in rental yields. Despite these positive trends, there remains a considerable gap to bridge when compared to global real estate hubs such as New York, London, Dubai, and Singapore, as highlighted in a report by Housing.com.

Country’s leading Real estate tech platform Housing.com latest report titled ‘Residential Rents on the Rise! A report on rental property in India’ shows the growth in monthly average rent has been higher than the appreciation in capital values.

While property prices in top cities saw a 15–20 percent growth compared to pre-pandemic levels of 2019, average monthly asking rents skyrocketed by 25–30 percent, with certain key localities in service sector dominant cities witnessing significant rent spikes exceeding 30 percent during the same period.

Not only median rents, but there is a surge in demand for renting a home post-pandemic as indicated by the Housing.com IRIS index. The index which gauges upcoming demand by tracking the online search activity on the platform, indicates that post-pandemic the online rental search activity has surged ahead of buying activity. Currently, the IRIS index for rent is trending 23 points higher than the buying index.

Source: Residential Rents on the Rise! A report on rental property in India 2024, Housing Research

Mr. Dhruv Agarwala, Group CEO, Housing.com, PropTiger.com & Makaan.com: Post-pandemic, there has been a sharp revival in housing demand, both for buying and renting purposes. The housing market has seen price appreciation in the last two years after almost a decade of stagnation. The average price rise has been modest at a city level, but there have been sharp rises in some major locations of top cities.”

Ms. Ankita Sood, Head of Research at Housing.com said, “Rental returns in India historically trailed global counterparts due to factors like higher interest rates and acquisition costs. However, post-pandemic dynamics, including rising property values, affordability challenges for potential buyers, and a limited supply of ready inventory, have sparked a significant surge in rental demand. We see notable spikes to the tune of 25–30% in CBDs of service sector dominant cities like Gurugram, Bengaluru, Pune, and Hyderabad.

Looking ahead, with a fresh ready supply set to hit the market only in the next 2–3 years, we expect the momentum in rental demand to persist. This sustained growth has piqued the interest of both mid and long-term investors alike, signaling promising opportunities in the rental market”, Ms. Sood added.

Housing.com Research has also computed the price-to-rent ratio to compare the rental returns in India’s key housing market with major global cities. The price-to-rent ratio is determined by dividing the median property value by the median annual rent price within a specific geographical area.

A lower price-to-rent ratio means higher rental yield or return on investment for property owners. This ratio helps in evaluating the comparative affordability of renting versus purchasing a property.

Bata Unveils latest 10/10 Collection for a Fashionable Spring-Summer

New Delhi, 08 February 2023: Bata India has unveiled its much-anticipated ‘10/10’ Collection with a range of hottest styles to transform your every day into an extraordinary 10-on-10 stylish moments. Featuring carefully curated styles from Bata Red Label, Bata Comfit, NorthStar, Hush Puppies, and Bata, the latest collection is available across Bata’s vast retail network in India & on Bata.com making global styles accessible to everyone.

There’s no denying that the right pair of footwear can make or break a look and Bata’s 10/10 collection is bound to capture everyone’s attention. Whether you love the elevating feel of heels or the comfort of classic white sneakers, the curated range caters to everyone from fashionable trendsetters to professionals who are always on the go. The collection comes right in time to celebrate key consumer moments like the wedding season, and office and school buying, ensuring you have on-trend styles for every occasion.

Speaking on the new collection launch, Badri Beriwal, Chief Strategy and Business Development Officer, Bata India Limited said, “We have been building a strong style journey for Bata to make premium, fashionable designs accessible to our customers. With the latest 10/10 collection, we have set out to redefine footwear fashion, bringing together the best of Bata’s diverse portfolio that seamlessly blends style, comfort, and innovation. As the fashion landscape evolves, we want to empower individuals to step out in confidence and express their unique style effortlessly.”

Bata has launched five vibrant digital films that showcase how the latest 10/10 collection elevates looks for every occasion. Whether you are transitioning from work to an outdoor brunch with Bata Comfit, getting ready with your girlfriends for a glam night with Red Label, or hanging out with your friends in classic North Star sneakers, the collection promises to turn every occasion into a fashionable moment. This will be supported by a 360-degree retail and digital campaign.

Hafele’s RE-ACH Digital Locks

Gone are those days of fumbling with a stack of keys or always being worried about forgetting them somewhere! The inherent security risks of losing your keys are high and thus traditional locks do not guarantee peace of mind.

Designed to seamlessly integrate onto your main door and replace the traditional lock and key system, Hafele’s RE-ACH Digital Locks are a formidable amalgamation of security and style that ensures utmost safety along with minimal aesthetics for your door. Besides its captivating appearance, this advanced digital lock offers multiple access options – the convenience of fingerprint recognition, the simplicity of RFID cards, the familiarity of passwords, and the versatility of the Häfele Smart Living App – a mobile application that can help operate and manage your lock remotely, giving the access entirely in your hands. So, in essence, you are the key!

Encased in rich antique copper and black matt finishes, RE-ACH digital locks provide exceptional functionality and elevated aesthetics.