Lg Electronics Launches A New Business Venture

LG officials Bengaluru, Feb. 9, 2024 – LG Electronics, India’s leading consumer durable brand, has announced a new business venture – Innovative self-laundry service for University students. The first self-laundry service is being introduced at Galgotias University in Greater Noida. The ceremony, was graced by esteemed dignitaries including Mr. Baek – Executive Vice President, Living Solutions, LG Electronics, Mr. Jeon, MD, LG Electronics India, Mr. Kim Division Leader, B2B, LG Electronics India, Mr. Hwang-Division Leader Home Appliances-LG Electronics India, and Mr. Dhruv Galgotia- CEO, Galgotias University, marked the official commencement of this convenience for students. The new self-laundry facility will serve 1500 students.

LG’s foray into the Commercial Washing Machine Multi-Housing business introduces a new line of services, bringing self-laundry solutions to college and university hostels. Students will have the convenience of utilizing LG Commercial Washing Machines through the user-friendly ‘Laundry Crew’ application, facilitating machine reservation, operation, and automated payments.

Commenting on the same, Mr. Hong Ju Jeon, MD, LG Electronics India said, “We, at LG, are committed to enhancing consumer’s lifestyle through innovative products & technologies. With self-laundry service at educational institutes, we are announcing a new business venture aimed at enabling convenience for young students. We will be investing USD 4M in this business & plan to open 200 self-laundry service centres by the end of 2024. We will continue to forge partnerships that drive innovation and help people enjoy a better life.”

Mr. Dhruv Galgotia, CEO, Galgotias University, expressed his heartfelt gratitude to LG Electronics for introducing this valuable service on their campus and stated, “This partnership will significantly enhance our students’ lives, allowing them to prioritize academics and extracurricular activities. We eagerly anticipate a sustainable relationship with LG, emphasizing our commitment to creating a lasting impact and continually improving the student experience on campus.”