July, 2024 - Business News Week

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Myntra Launches Beauty Edit in Rising Stars Program, Aims to Onboard 500 Beauty Brands by Year-End

Jul 31, 2024 by Mansi 0 Comments

Bengaluru, July 31, 2024 – After the phenomenal success of the first edition of Myntra Rising Stars (MRS) program for the D2C ecosystem, Myntra, one of India’s leading fashion, beauty and lifestyle destinations has launched the Beauty Edit of Myntra Rising Stars. A one-of-its-kind comprehensive program dedicated towards strengthening the beauty D2C ecosystem in the country, the Myntra Rising Stars Beauty Edit will take the made-in-India beauty and grooming brands under its wings to accelerate their growth leveraging its scale of Myntra. These will include brands with differentiated offerings catering to consumers’ evolving beauty needs ranging from Korean beauty, science and ingredient-based products, vegan and natural products among many others.

Brands will be able to unlock their growth potential by leveraging Myntra’s proven expertise in brand-building and scaling D2C brands at optimised overall cost including that for customer acquisition with significantly enhanced on and off-app visibility and consultative account management. As an equal partner in this journey, Myntra will provide full funnel support focusing on building awareness, driving consideration and conversions.

The MRS Beauty Edit aims to foster the growth of made-in-India digital-first beauty brands, recognizing the immense potential within India’s burgeoning Beauty and Personal Care landscape. With this in mind, the extension of the Rising Stars program to the beauty sector is both timely and strategic. India’s Beauty and Personal Care industry, which is witnessing an unprecedented rise, is currently the fourth largest in the world and estimated to reach the 30$ billion mark by 2027, according to industry reports.

Myntra has nearly 60 million monthly active users with its customer base growing continuously, strongly positioning the company to leverage its scale with beauty being one of the fastest growing categories on the platform. Myntra’s successful penetration in beauty is marked by an impressive ahead of industry growth in 2023 and the momentum is continuing, positioning the company strongly to provide the made-in-India beauty and grooming brands the platform to offer their unique selection to its fashion forward customer base.

A Comprehensive Program for D2C Beauty Brands

Myntra plans to onboard more than 500 D2C beauty brands by the end of the year under the Beauty Edit of the program. The program will focus on enhancing brand salience and putting them on an accelerated growth path, shortlisting them based on objective criteria such as brand size, social media followership, and product uniqueness.

Services and Benefits for Brands –

The program helps brands overcome challenges related to scaling revenue and brand salience, leveraging Myntra’s extensive customer understanding and marketing capabilities. The Myntra Rising Stars program will provide participating brands with a comprehensive suite of resources aimed at driving growth and success. Brands onboarded through the MRS Beauty Edit will have access to a host of growth services, including:

Dedicated Account Management: Account management services to provide inputs and support to the brands to maximise their performance.
Optimised Cost Structures: By participating in the program, brands can access optimised cost structures for various services, optimising the customer acquisition cost and ensuring efficient and cost-effective growth strategies.
Insights and Analytics: Insights to help brands on the latest customer trends and preferences.
Enhanced Visibility: Dedicated touch points across Home & Category pages and enhanced opportunity for visibility across beauty and grooming keywords.
Enhanced Customer Experience: Brands will benefit from Myntra’s cutting-edge customer experience initiatives, including services like speed, best-in-class UI/UX experience, etc.
Speed constructs: Opportunity to participate in Same Day/Next Day M-Express+/Express
Marketing and Storytelling: Opportunity to run impactful campaigns both on and off platform with the liberty to utilise and leverage brand content for smart PLPs (product listing pages), video merchandising, etc.
Collaborative Campaigns: Brands will have the opportunity to collaborate with Myntra on new product launches, social media promotions, and major events like the End of Reason Sale (EORS).

Speaking on the launch, Sharon Pais, Chief Business Officer, Myntra, said, “Furthering our commitment to nurture digital-first D2C brands and drive innovation in the Beauty and Personal Care ecosystem, we are thrilled to launch the Myntra Rising STARS Beauty Edit with the aim to provide specific beauty and grooming solutions. Given India’s rapidly evolving beauty and personal care landscape, it’s imperative for brands to reach the right audience and have a meaningful association in a focussed manner. Our dedicated efforts in the BPC space and high resonance with informed shoppers, and their appreciation for nuanced offerings will further add value to these brands, helping them scale and reach discerning customers effectively.”

The program has enabled remarkable success to brands including Rare Rabbit, Snitch, Fable Street, The Bear House, Bewakoof, Janasya, Bliss Club, UpTownie, Giva, Neemans. Some of the brands on MRS have seen an average growth of 2X in demand. These impressive figures underscore the program’s effectiveness in driving brand success on Myntra’s platform.

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IN-SPACe Seeks Applications for ITU-Filing Access for Communication Satellites

Jul 31, 2024 by Mansi 0 Comments

Ahmedabad, July 31, 2024:

The Indian National Space Promotion and Authorization Centre (IN‑SPACe) today released an Announcement of Opportunity for making available Indian Orbital Resources to the Non-Government Entities (AO). Through this AO, Indian ITU Filing at 89E, which is in coordination stage, will be made available to one selected applicant.

Dr. Pawan Goenka, Chairman, IN-SPACe said, “This Announcement of Opportunity is a game-changing opportunity for NGEs to participate in the global space economy and establish a world-class communication satellite system. This initiative underscores the Government of India’s commitment to empower talented Indian NGEs with the resources and support they need to succeed and contribute to India’s journey to leadership in the global space economy.”

This AO aims to identify an applicant with Indian management & control and having the requisite technical and financial capabilities to own, establish and operate a GSO satellite at 89E for providing communication services.

The last date for submission of the application is September 15, 2024. The AO document can be viewed and downloaded from IN-SPACe digital platform for making the application to IN-SPACe.

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VOC Automotive Unveils Revolutionary FOCO Model Store in Andrahalli, Bangalore

Jul 31, 2024 by Mansi 0 Comments #Bangalore, #FOCO Model Store, #VOC Automotive

Bangalore, India – July– VOC Automotive, the trailblazing leader in multi-brand 2-wheeler services and repairs, proudly announces the grand opening of its first-ever FOCO (Franchise Owned, Company Operated) model store in the vibrant locale of Andrahalli, Bangalore. This groundbreaking launch marks a new era in VOC Automotive’s dynamic expansion, setting a new benchmark in the 2-wheeler service industry.

The FOCO model is designed to revolutionize franchise partnerships, combining the financial prowess of franchise owners with VOC Automotive’s unparalleled operational expertise. This innovative model mitigates financial risks for franchise owners by allowing them to invest in the setup and infrastructure while VOC Automotive manages the daily operations. This synergy ensures brand consistency, operational efficiency, and superior customer satisfaction.

Having grown from a single outlet to an 130 plus network locations across South India in just five years, VOC Automotive continues to push boundaries with the New FOCO store launch. This new model store will leverage VOC Automotive’s robust systems, processes, and cutting-edge technology platforms, promising enhanced operational efficiency and profitability.

This model franchisee helps the franchisee owners get 2x return with no operational involvement while having fixed monthly revenue.

Mr. Lokesh S, Director of VOC Automotive: “We are beyond excited to debut our FOCO model in Andrahalli, Bangalore. This pioneering approach empowers franchise owners to concentrate on investment and expansion while we handle the operational intricacies and monthly expenses. This model enables franchisee owners to achieve a 2x return on investment with no operational involvement, while securing a fixed monthly revenue.”

Mr. Venkatesh BM, CEO of VOC Automotive, remarked, “The inauguration of our FOCO model store is a monumental step in our strategic growth. We believe this model will entice more franchisees, facilitating rapid scalability while upholding our esteemed standards of service and customer satisfaction. We anticipate continued triumphs and expansion throughout India. The impressive success of VOC Automotive franchises is evident, with the return on investment (ROI) typically observed within two years and operational break-even achieved within six months. The fact that many franchise owners operate 2-3 VOC Automotive outlets underscores the strong performance and appeal of VOC Automotive franchises.”

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A Guide to Buying Refurbished Home Appliances

Jul 31, 2024 by Mansi 0 Comments #Guide, #Home Appliances, #OLX

Purchasing refurbished home appliances can be a smart way to save money while still getting quality products. OLX India offers a variety of refurbished appliances that can meet your needs. Here’s a guide to help you make informed decisions when buying refurbished home appliances.

1. Understand What Refurbished Means
Refurbished appliances are pre-owned items that have been returned to the manufacturer or retailer, tested, repaired if necessary, and restored to normal working condition. They often come with a warranty, making them a reliable and lucrative option.

2.Research the Seller
Ensure that you buy from reputable and genuine sellers with positive reviews. Look for sellers who have a proven track record of reliability and high-quality refurbished products.
3. Check for Warranty
Always look for refurbished appliances that come with a warranty. This gives you a peace of mind and protection against potential defects. Many reputable sellers offer warranties ranging from a few months to a year.

4. Inspect the Appliance
If possible, physically inspect the appliance before purchasing. Check for any visible damage, wear and tear, and ensure that all features and functions work properly. For online purchases, request detailed photos and product descriptions.

5. Compare Prices
Compare the price of the refurbished appliance with a new one to ensure you’re getting a good deal. Be sure to evaluate the warranty coverage and the condition of the refurbished product before making your final decision.

6. Understand Return Policies
Make sure you understand the seller’s return process. A flexible return policy shows the seller’s commitment to ensuring your satisfaction with their product.

7. Check Energy Efficiency
Look for energy-efficient refurbished appliances, as they can save you money on utility bills in the long run. Check the appliance’s energy rating and compare it to newer models to ensure you’re making an eco-friendly smart choice.

8. Read the Fine Print
Carefully read the terms and conditions of the sale, including any warranty and return policy details. Ensure you understand what is covered and any potential limitations or exclusions.

9. Test the Appliance
Once you receive the refurbished appliance, take some time to test all its features and functions thoroughly to make sure they operate correctly.

10. Consider Future Repairs
Think about the availability of spare parts and repair services for the refurbished appliance. Ensure that you can easily find parts and get the appliance serviced if needed in the future.

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NCR – Affordable Housing Sales Share Dips to 24% in H1 2024, Luxury Up to 45%

Jul 31, 2024 by Mansi 0 Comments #ANAROCK, #Anuj Puri, #NCR

New Delhi, 31 July 2024: From epicenter of unscrupulous real estate activities to one of the country’s most vibrant realty markets, NCR has come a long way. The region has seen several notable trend reversals in the past five years. Among them – housing demand is now heavily tilted towards the luxury housing segment.

Latest ANAROCK data indicates that out of NCR’s total housing sales of approx. 32,200 units in H1 2024, an over 45% share was in the luxury segment, and 24% in the affordable segment. Back in 2019, sales of luxury homes were a mere 3% while the affordable sales share stood at 49%.

In terms of overall sales numbers:

Approx. 14,630 luxury units were sold in NCR in H1 2024, against approx. 1,580 units in entire 2019.
Approx. 7,730 units are sold in the affordable segment in H1 2024, against approx. 23,180 units in 2019.

NCR: Housing Sales in H1 2024 & % Share across Budget Segments
City	Total Units sold	< INR 40 Lakh	INR 40 Lakh – INR 1.5 Cr	> INR 1.5 Cr
NCR	32,200	24%	31%	45%
Gurgaon	17,570	27%	14%	59%
Noida + Gr. Noida	8,425	13%	45%	42%
Rest of NCR	6,205	31%	57%	12%

NCR: Housing Sales in 2019 & % Share across Budget Segments
City	Total Units Sold	< INR 40 Lakh	INR 40 Lakh – INR 1.5 Cr	> INR 1.5 Cr
NCR	46,920	49%	47%	3%
Gurgaon	13,250	43%	53%	4%
Noida + Gr. Noida	21,770	44%	52%	4%
Rest of NCR	11,900	66%	33%	1%

Gurugram

Anuj Puri, Chairman – ANAROCK Group, says, “Among all NCR cities, Gurugram has been the most active real estate market in recent years. Millennium City saw approx. 17,570 units sold across different budget segments in H1 2024. Of these, a whopping 59% (approx.10,365 units) were luxury homes, followed by 27% (approx. 4,710 units) in the affordable segment.”

“Back in 2019, Gurugram saw approx. 13,245 units sold, of which 43% or approx. 5,740 units were affordable housing,” says Puri. “The sales share of luxury homes was just 4%, or approx. 470 units.”

Noida & Greater Noida

Noida and Greater Noida together saw approx. 8,425 units sold in H1 2024. Of this, 42% (approx. 3,550) units were luxury homes and just 13% (approx. 1,100) units were in the affordable segment. The highest sales share – 3,770 units or 45% – was in the mid and premium segments priced between INR 40 lakh and INR 1.5 Cr.

In 2019, these two cities together saw the highest sales in NCR – approx. 21,770 units. Of this, 44% (approx. 9,565) units were sold in the affordable segment, and just 4% (approx. 990) units were in the luxury segment. The maximum sales of 11,215 units or 52% were in the mid and premium segments together.

Other Cities

Ghaziabad, Faridabad, Delhi and Bhiwadi together saw approx. 6,205 units sold in H1 2024, of which the luxury segment accounted for 715+ units, while affordable housing saw 1,920 units sold. The maximum sales of approx. 3,570 units were in the mid and premium segments.

Back in 2019, these cities saw approx. 11,900 units sold, of which the highest share of approx. 7,875 units were in the affordable segment, followed by approx. 3,910 units in the mid and premium segments. Just 115 units sold were luxury homes.

New Supply Dynamics – City-wise

NCR: New Supply in H1 2024 & % Share across Budget Segments
City	New Units Supply	< INR 40 Lakh	INR 40 Lakh – INR 1.5 Cr	> INR 1.5 Cr
NCR	24,300	11%	12%	77%
Gurgaon	15,530	16%	1%	83%
Noida + Gr. Noida	7,320	1%	35%	64%
Rest of NCR	1,450	0%	26%	74%

NCR: New Supply in 2019 & % Share across Budget Segments
City	New Units Supply	< INR 40 Lakh	INR 40 Lakh – INR 1.5 Cr	> INR 1.5 Cr
NCR	35,280	47%	41%	12%
Gurgaon	19,350	53%	33%	14%
Noida + Gr. Noida	7,040	14%	70%	16%
Rest of NCR	8,890	62%	33%	5%

New supply in the region has followed demand, with developers adding more supply in the luxury segment and curtailing it in the affordable segment. Out of approx. 24,300 units launched in NCR in H1 2024 across budget segments, just 2,570 units or 11% were in the affordable segment – a massive 18,600 units, or 77%, were in the luxury segment.

Contrastingly, in 2019, out of approx. 35,280 units launched in the region, over 47% or approx. 16,680 units were in the affordable segment and a mere 12% (approx. 4,230 units) were in the luxury segment.

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Indians lost over 15 billion hours on hold to customer service in 2023, resulting in dollar55 billion in economic loss output

Jul 31, 2024 by Mansi 0 Comments

INDIA, July 31, 2024: Indians spent more than 15 billion hours on hold to customer service, according to new research from ServiceNow, the AI platform for business transformation. The ‘Customer Experience Intelligence Report 2024’ revealed that the average person spent more than one day each year on hold to address an issue or complaint (30.7 hours), equivalent to an economic loss of $55 billion* (USD), annually. (Refer to Notes for calculation at the end of the release)

4500+ Indians, aged 18 and above took part in the study, conducted in collaboration with Lonergan Research to understand the state of customer service over the past year.

More than 50 percent of survey respondents believe that their time waiting on hold has increased from the past year. Slow service solutions mean the average employee is spending 3.9 days to resolve each customer issue and 66 percent of respondents said they would consider switching to another company if their issue is not resolved within three working days.

“Indian businesses are at risk of losing two-thirds of their customer base in 2024 due to slow service solutions,” said Sumeet Mathur, Senior Vice President & Managing Director, ServiceNow India Technology & Business Center. “Consumers have spoken – three days is the maximum time they will wait for a solution before taking their business elsewhere. Businesses that can’t meet that standard must act, installing AI powered self-service options available at the consumers’ fingertips.”

How may AI help you?

Nearly two-thirds (62%) of respondents have resolved more issues through self-service options in 2023, compared to the previous year. Over half of Indians say that their trust in chatbots (55%) and self-help guides (56%) has also increased. The study shows a notable surge in trust towards AI amongst Indians, with a remarkable two-thirds (66%), expressing confidence in GenAI to deliver good customer service, nearly 10% higher than trust in traditional in-person customer support, signaling an emerging shift in preferences, particularly among the younger population.

“Consumer expectations from AI are straightforward – effectiveness in issue resolution, ease of use, quick response times, and accurate query comprehension. This shift marks the era of Industry 4.0, transitioning from human-led intervention to exploring the diverse capabilities that AI has to offer. In an era where customer retention is increasingly challenging, it is time for enterprises to put AI to work and drive growth, improve efficiency, and deliver superior customer experiences in a competitive business landscape,” added Sumeet Mathur.

ServiceNow is helping Indian enterprises and government agencies put AI to work with Now Assist. AI helps reduce the workload on human agents, allowing them to focus on more complex and value-added interactions. Furthermore, by analyzing historical customer data, AI can anticipate individual preferences, needs, and behaviors, crafting personalized interactions that resonate with the client. This targeted approach fosters a sense of understanding and value among customers, enhancing their connection with the brand and elevating their overall experience.

India On Hold, As Customer Services Fails to Deliver

The study highlights that structural problems are pushing wait times further with 48 percent of Indians identify inefficient internal communication as a major issue for customer service delays, while 47 percent say customer service staff lack decision-making power. 44 percent Indians believe lack of ownership and responsibility between different departments, followed by 44 percent believe – poor record keeping from the previous service and 41 percent think Issues with internal systems are some of the main reasons for delay in resolving their issues which can be easily fixed with strategic interventions.

Transparency, Speed & Empathy are Key Groundbreakers

Close to 60 percent of Indians would like to see customer service teams improve their speed of resolution while half would like to see a reduction in the time spent on hold. Close to half (48 percent) would like to see better customer experience in their applications

Around 2 in 5 Indians (40 percent) would like increased opening hours or response times – Improving their use of self-help guides and resources (40 percent) – Improving their use of chat bots (39 percent).

“Indian enterprise now faces a choice: allow mediocre experiences to continue eroding customer loyalty or rethink the way they design and deliver those experiences. It is abundantly clear, that customers are willing to use AI led chatbots or self-help guides for faster resolution. Businesses should embrace AI to help create meaningful experiences and reduce the burden on the customer service agents” concludes said Sumeet Mathur.

Research Methodology:

To capture a comprehensive view of customer service experiences across India, ServiceNow conducted an in-depth study which was executed by Lonergan Research in compliance with the ISO 20252 standard. The survey engaged a diverse group of 4,500 Indians aged 18 and above, sourced from a permission-based panel. After the interviews, the data was weighted to align with the latest population estimates sourced from the Ministry of Statistics and Programme Implementation. To ensure a diverse and representative sample, surveys were distributed throughout India, encompassing both capital city and non-capital city areas.

Disclaimer: The information in this press release is provided for informational purposes only and is accurate as of the publication date. The website makes no guarantees regarding the accuracy or completeness of the information and assumes no liability for any errors or omissions.

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Cashflows deepens partnership with Judopay to offer more businesses access to flexible funding

Jul 31, 2024 by Neel Achary 0 Comments

31, July 2024, London, UK: Cashflows, the platform that makes it easy for merchants to accept payments, has today announced that its flexible, fixed-fee business funding solution, Cashflows Advance, has been added to the payments platform provider Judopay’s offering. The strategic move will enable more businesses across the UK and Europe, such as those in the taxi and parking sectors, to access much-needed financing, during uncertain economic times in a way that works for them.

With the UK, as well as other nations across Europe, navigating recent elections and new governments there is renewed optimism about economic conditions. Small to Medium Sized Enterprises (SMEs), play a key role in any nation – making up 99.2% of the UK’s business population. This fact highlights the significant contribution SMEs have and emphasises the need for continued support and tailored resources to empower their success.

Cashflows Advance offers eligible merchants instant, pre-approved funding with flexible repayments tied to daily sales. The solution, developed in partnership with the funding platform Recap, provides much-needed financial support to businesses still struggling with traditional funding options despite the renewed optimism on the economy.

This deal with Judopay significantly broadens the pool of merchants that can benefit from Cashflows Advance, enabling them to access financing in a way that works for them. There has never been a greater need for this, with a growing number of small to medium enterprises in need of funding. In fact, 36% of UK SMEs now face cash flow issues, with another 24% also facing delays in investments, according to Aldermore’s Growth Index. Clearly, cash flow is a major problem for the UK’s businesses.

The pre-approved cash advance is based on historical data and users can operate the solution via a simple interface allowing them to select the funding they need and estimate the payment terms. This all helps to eliminate prolonged application processes and deliver funding to merchants when they need it most.

Hannah Fitzsimons, CEO of Cashflows, said: “SMEs are the backbone of the UK economy, but they often face significant hurdles accessing the capital they need to grow. Traditional funding options are rigid and slow, leaving many businesses starved of investment.

“At Cashflows, we’re committed to changing that. By offering flexible, pre-approved funding through Cashflows Advance, we’re empowering businesses to invest in their future and drive economic growth. Our partnership with Judopay is a major step forward in delivering on that promise. Together, we’re building a financial ecosystem that supports the ambitions of businesses.”

Jeremy Nicholds at Judopay, added: “At a time when growth is challenging for many UK businesses, we’re working with Cashflows to rethink the way businesses can access funding to further develop their business. Offering Cashflows Advance provides Judopay clients with an easy and straightforward way to get the cash injection they need.

“This partnership is part of our joint commitment to empowering businesses. By providing seamless access to capital, we’re helping businesses navigate economic challenges and seize growth opportunities. We’re excited to collaborate with Cashflows and continue supporting our clients’ growth.”

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RGCIRC Successfully Complete Clinical Trials on Telesurgery Using SSI Mantra Robot

Jul 31, 2024 by Mansi 0 Comments #Clinical Trial, #Dr Sudhir Rawal, #RGCIRC, #SSI Mantra Robot

New Delhi, July 31: Rajiv Gandhi Cancer Institute and Research Centre (RGCIRC) has reached a landmark achievement with the successful completion of a clinical trial on telesurgery using the SSI Mantra Surgical Robotic System. This pioneering trial involved six surgical procedures including first surgery done on a patient of urinary bladder carcinoma followed by nephrectomy, hysterectomy and cystectomy showcasing telesurgery as a safe and effective medical practice. The success of this trial paves the way for public access to telesurgery which was widely unavailable in India.

Dr. Sudhir Kumar Rawal with team

The trial was conducted by a team of expert surgeons led by Dr Sudhir Rawal, Medical Director & Chief of Genito-Uro Oncology at RGCIRC along with Dr Vandana Jain, Dr Amitabh Singh and Dr Ashish Khanna. The procedures were executed flawlessly, with no technical issues or surgical complications reinstating that telesurgery can meet the high standards of traditional operating rooms.

RGCIRC and SS Innovations have a longstanding partnership aimed at enhancing access to high-quality healthcare across India. This collaboration aligns with the mission of ‘decentralizing excellence’ and positioning India at the forefront of global surgical innovation. RGCIRC has played a crucial role in developing the SSI Mantra robotic system, providing essential clinical feedback to refine the technology. This success exemplifies the ‘Make in India’ initiative, establishing its practical applications in real-world settings.

Dr Sudhir Rawal emphasized RGCI’s dedication to integrating cutting-edge technologies for patient benefit. “RGCIRC has partnered with SSI in leveraging the advancements in medical technology to empower surgeons and transform surgical procedures ensuring an experience on par with traditional operating room procedures. The success of the trials will help in establishing medical procedure while democratizing access to advanced healthcare services.”

One of the most significant advantages of telesurgery is that super specialists do not have to be physically present at the surgery location. Any qualified surgeon can manage the surgery in the operating theatre (OT) while the super-specialists perform the surgery remotely. This not only saves on travel costs for medical professionals but also lowers hospitalization expenses for patients by improving access to high-quality care remotely. This approach will greatly enhance access to specialized medical care, particularly in tier 2 and tier 3 cities, making advanced surgical procedures more accessible and affordable.

This successful trial builds on RGCIRC’s pioneering efforts, which began with India’s first-ever telesurgery in cancer care. The initial telesurgery, performed in collaboration with SS Innovations, marked a significant step in breaking geographical barriers in healthcare delivery. The ongoing trials and advancements underscore RGCIRC’s and SSI’s commitment to setting new benchmarks in the medical field.

As the trial concludes with successful outcomes, the future of telesurgery looks promising. This technology is poised to revolutionize healthcare delivery, especially in tier 2 and tier 3 cities where access to specialized medical care is often limited. By making advanced surgical procedures more accessible and affordable, RGCIRC and SSI are paving the way for a new era of medical excellence.

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TOPS partners with Miss India 2024

Jul 31, 2024 by Mansi 0 Comments #FMCG brands, #GD Foods MFG, #Mr. Nitin Seth

31st July 2024 New Delhi: GD Foods MFG (I) Pvt Ltd, the Indian food products company behind TOPS, one of India’s leading FMCG brands, proudly announces its partnership with Femina Miss India, 2024 as the Co-powered by Partner. This partnership underscores the brand’s dedication to supporting and empowering women who embody grace, talent, and ambition. Femina Miss India, 2024 will be the 60th edition of the Femina Miss India beauty pageant, which marks a historic milestone as the pageant celebrates its diamond jubilee year.

Femina Miss India, an iconic platform that has given Indian women the opportunity to make a mark on the global stage for six decades, celebrates the diversity and dynamism of Indian womanhood. As the Co-powered by sponsor, TOPS aims to amplify this platform, showcasing its dedication to promoting confidence and leadership among young women across the country. As one of India’s most trusted and loved consumer brands since 1984, with a large share of women consumers, TOPS is proud to be closely associated with the aspirations and dreams of Indian women for the last four decades.

G.D. Foods Vice Chairman, Mr. Nitin Seth shared “We are thrilled to partner with Femina Miss India, an iconic event that celebrates the spirit of Indian womanhood and excellence. At G.D. Foods, we believe in empowering Indian women to make a mark on the global stage and celebrating their achievements. This collaboration reflects our commitment to supporting young talents who inspire and lead with ambition, passion, and determination”

The Femina Miss India diamond jubilee edition will culminate in a star-studded finale where the reigning Miss India will crown her successor. The ultimate winner will represent India at the prestigious Miss World pageant.

With a diverse product range including iconic brands like TOPS ketchup, noodles, pickles, and culinary sauces, the TOPS range of products have been a staple in Indian kitchens for generations. Endorsed by Kareen Kapoor Khan as its brand ambassador, TOPS enjoys a strong domestic presence and has successfully expanded its reach to consumers in 30 countries worldwide.

Archive: July 31, 2024