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Archive: June 30, 2025

news

ITC Master Chef Creations brings back its gourmet mutton festival, ‘Jashn-e-Gosht’ in collaboration with Metro… In Dino as its Official Gourmet Food Partner

Jun 30, 2025 by Neel Achary 0 Comments

National, June 30, 2025: ITC Master Chef Creations is proud to announce the return of Jashn-E-Gosht, a curated gourmet mutton festival, a tribute to timeless mutton recipes – slow-cooked, spice-kissed, and delivered straight from their gourmet kitchens to your table.

ITC Master Chef Creations

Scheduled to run from July 1 to August 15 on Swiggy & Zomato, this 45-day festival brings together bold regional flavours and ITC Master Chef Creations’ culinary mastery to create a truly indulgent experience for meat lovers across 5 metros – Bengaluru, Hyderabad, Chennai, Mumbai & Pune.

This year’s Jashn-E-Gosht menu is a celebration of India’s hyperlocal culinary traditions, thoughtfully curated and reimagined by the expert chefs at ITC Master Chef Creations. Going beyond generic flavours, the menu dives deep into regional authenticity—bringing together iconic mutton preparations from distinct corners of the country. From the slow-cooked intensity of Bengal’s Kosha Mangsho to the earthy, spiced richness of Bihar’s Champaran Mutton, and the bold, comforting warmth of Punjabi Mutton Rogan Josh, each dish reflects a hyperlocal culinary identity, carefully elevated to gourmet standards.

To commemorate this magic of food spanning across various cities of India, the brand has collaborated with the upcoming film ‘Metro… In Dino’ as its ‘Official Gourmet Food Partner’. This upcoming musical film directed by the talented Anurag Basu is a riveting tale of 4 couples against the backdrop of a modern world, Metro… In Dino, releasing in cinemas globally on July 4.

ITC Master Chef Creations hosted the cast and crew of the movie, including actors Sara Ali Khan, Aditya Roy Kapur, and singers Raghav Chaitanya, and Shashwat Singh at the ITC Green Centre in Bangalore – symbolically kicking off movie promotions in the city where their film begins! At the ITC Green Centre, the celebrities had a chance to try their hands cooking some of the iconic dishes from the Jashn-E-Gosht menu, while the audience enjoyed live melodious performances by the two talented singers!

Sara Ali Khan and Aditya Roy Kapur brought a wave of glamour to Bangalore while promoting Metro…In Dino with ITC Master Chef Creations, turning it into a vibrant celebration that beautifully captured the essence, energy, culinary art and cultural charm of Namma Bengaluru.

Speaking on the launch, Rohit Bhalla, Vice President & Business Head, ITC Foods – Tech, said, “With Jashn-E-Gosht, we aim to deliver not just authentic Indian mutton dishes, but also elevate everyday dining into a celebration through a gourmet lens. With this edition, we are much more excited as we take a step further by collaborating with Metro…In Dino, a film, that much like our food, captures the emotions and experiences across urban India. At ITC Master Chef Creations, our focus remains on building a brand and being committed to delivering dishes that resonates culinary integrity and turns everyday dining into something memorable.”

Jashn-E-Gosht is a gastronomic invitation to rediscover the joy of slow-cooked, flavour-forward, gourmet mutton meals in the comfort of your home. Whereas Metro…In Dino offers heart-felt romances to life-altering decisions, these stories are deeply personal yet universally relatable. It is fast-paced, emotionally rich, and layered with Anurag Basu’s trademark touch, a perfect balance of realism and magic, just like our Jashn-E-Gosht’s menu.

health

Quote by Alyve Health on National Doctor’s Day – 1st July 2025

Jun 30, 2025 by Neel Achary 0 Comments

Vineet Mehta- CTO & Co-founder, Alyve Health

Vineet Mehta- CTO & Co-founder, Alyve Health

This Doctor’s Day let’s talk about something we often overlook – taking care of the people who take care of us. Our doctors pour their hearts into keeping us healthy, but who’s looking after them?

Anyone who’s spent time in a hospital knows that doctors face incredible pressure every day. That’s why workplace wellness programs aren’t just nice-to-have perks – they’re essential lifelines. When doctors have access to mental health support and stress management tools, they’re better equipped to handle those tough days in the ER or those long nights on duty.

We’ve all seen doctors rushing through hospital corridors, barely taking time to eat. Giving them practical ways to stay active – whether it’s an on-site gym or flexible hours for a morning run – helps them practice what they preach about healthy living. When hospitals and clinics invest in their doctors’ well-being, they build a strong team for the long run. Doctors feel valued and supported, making them more likely to stick around and create that warm, positive environment we all want in healthcare.

And let’s be real – doctors are human too. They need time with their families, space to recharge, and moments to just breathe. Supporting their work-life balance isn’t just good for them – it helps them be their best selves when we need them most.

news

Breakthrough Neuroscience Research: IIT Mandi Research Shows Listening to Indian Ragas Alters Brain Microstates

Jun 30, 2025 by Neel Achary 0 Comments

June 30th  2025, Mumbai:. In a landmark fusion of India’s rich musical heritage and cutting-edge neuroscience, IIT Mandi conducted a pioneering study that connects ancient Indian’s rich musical heritage with modern cutting-edge neuroscience, researchers led by Prof. Laxmidhar Behera, Director, IIT Mandi has shown how listening to Indian classical Ragas can influence brain activity by enhancing levels of attention, emotional regulation and mental stability. This research provides scientific validation for music as a therapeutic tool, rooted in India’s cultural heritage by exploring the dynamics of brain microtubules.

The study, conducted in collaboration with IIT Kanpur, involved 40 participants who were exposed to Indian Ragas. It utilized advanced electroencephalogram (EEG) microstate analysis, a real-time brain-mapping technique that captures momentary yet significant patterns of neural activity. The EEG test employs small metal electrodes, known as “Microstates” often last only a few milliseconds and to represent the brain‘s transient modes of operation, such as attention, emotional engagement, or mind-wandering. Brain cells communicate through electrical impulses, and this activity is represented as wavy lines on an EEG recording. Following the experiment, the research revealed that Raga Darbari, known for its soothing and uplifting qualities, was found to increase attention-related microstates while reducing those associated with mind-wandering, indicating deeper focus and cognitive clarity. In contrast, Raga Jogiya, a melancholic melody, not only enhanced attentional networks but also activated emotion-regulation microstates, enabling listeners to process emotions with calm and composure. It was concluded that listening to traditional compositions, such as Raga Darbari and Raga Jogiya, can fundamentally alter EEG microstates, fleeting but powerful neural patterns that reflect attention, emotion, and cognitive processing.

Prof Laxmidhar Behera, Director, IIT Mandi, informed, “EEG microstates offer a window into how the brain operates moment, attention, mind-wandering, or emotional engagement. What we found was that Ragas don’t just evoke feelings, they actually reprogram the brain in real time, it is remarkable to see how these ancient melodies consistently guide the brain into more stable and focused patterns.”

He further said, “The key findings of the study are that they are three types of ragas, Raga Darbari (Happy Raga) which significantly increased attention-related brain states and decreased mind-wandering, fostering deep mental clarity and concentration. While Raga Jogiya (Sad Raga) not only enhanced attentional states but also triggered emotional regulation microstates, allowing listeners to process emotions more calmly and introspectively. The study also observed an overall increase in brain stability across participants, with microstates becoming longer and more grounded, indicating a calmer, more focused mind.

Dr. Ashish Gupta, Assistant Professor, IIT Mandi and First Author of this study, emphasized that the shifts observed in neural activity were not random, stated, “The data showed repeatable, consistent transitions after exposure to the Ragas, suggesting Indian Classical music can serve as a powerful tool for mental wellness. EEG data consistently showed how music exposure, compared to silence, shifted the brain into more stable and functional patterns”. It is to be noted that Prof. Braj Bhushan of IIT Kanpur is also the co-author of the study.

With mental health challenges such as stress, burnout, and attention deficits on the rise, this research points to a culturally resonant, non-invasive alternative. The research team suggests that listening to Raga Darbari before exams or important meetings may improve focus, while Raga Jogiya could help manage emotional overwhelm or grief. The study doesn’t just underscore how people feel in response to music, it demonstrates how the brain structurally responds, offering new potential for music-based interventions in cognitive and emotional health.

Further strengthening the research, a complementary study by the same group conducted called Cross-Cultural Validation study, this second research conducted on a Western audience yielded similar effects on brain microstates, confirming that the neural benefits of classical music transcend cultural boundaries.

Both studies have been peer-reviewed and published in Frontiers in Human Neuroscience, affirming the global relevance and scientific credibility of this research. This research opens the door to personalized, culturally rooted mental health strategies, potentially aiding students, professionals, and those facing emotional distress, using nothing but the power of sound.

Both studies, co-authored by Dr. Ashish Gupta, Mr. Chandan Kumar Srivastava, Prof. Braj Bhushan, and Prof. Laxmidhar Behera, have been published in Frontiers in Human Neuroscience. In doing so, they contribute not only to the scientific understanding of music’s influence on the brain, but also to a growing movement that harmonizes ancient traditions with modern science reminding us that the future of mental well-being may well lie in the timeless strains of the past.

business

India’s D2C Wave Finds a Global Launchpad: XportHub Debuts in Dubai to Bridge Indian Brands with Gulf Retail Powerhouses

Jun 30, 2025 by Neel Achary 0 Comments

India: June 30, 2025 — In a landmark initiative poised to reshape the narrative of Indian exports, Shruti Agarwal, Founder, XportCircle and Jitin Masand, Founder, OKIE Global announce the launch of XportHu, a visionary platform dedicated to amplifying Indian consumer brands on the world stage, beginning with high-impact markets like the UAE and Saudi Arabia.

Built by Industry Leaders, Driven by a National Vision

XportHub is more than a business venture, it is a mission to make India truly global.

Backed by decades of combined experience across exports, retail, international trade, and startup ecosystems, Shruti and Jitin are not just enabling exports, they are redefining what global success looks like for Indian brands.

“We believe India’s new-age D2C brands deserve the world. They are innovative, purposeful, and globally competitive. What they lack is access, not ambition,” says Shruti Agarwal. “XportHub bridges that gap with knowledge, infrastructure, and real opportunity,” adds Jitin Masand.

Unlocking Global Markets, One Brand at a Time

Rooted in Dubai with a strategic presence in the UAE and Saudi Arabia, XportHub will act as a permanent, curated platform where Indian brands can showcase, learn, and thrive. The hub connects emerging Indian categories food & beverage, fashion, wellness, home, and lifestyle directly to buyers, retailers, and distributors across the Gulf region.

But this is not just about product placement. It’s about:

  • Building export-readiness from Day 1
  • Educating founders on international compliance, pricing, packaging, and consumer insight
  • Embedding Indian brands into real-world global retail and digital ecosystems

Empowering India’s Export Future

The Gulf markets with their youthful demographics, evolving tastes, and openness to innovation offer a unique launchpad for India’s next wave of consumer brands.

“We are witnessing a global shift, consumers are curious about India like never before,” Shruti believes. “XportHub ensures that what the world sees from India is authentic, premium, and ready for scale.”

Jitin adds, “This is about more than access, it’s about building a pipeline of globally admired Indian brands, backed by experience, mentorship, and trust.”

From Initiative to Movement

XportHub is positioned to become a launchpad, learning lab, and living showroom — but above all, it is a movement. A movement to:

  • Democratize cross-border trade for Indian founders
  • De-risk exports for growing brands
  • Elevate Brand India on the global consumer map
technology

OPPO K13x 5G Launches with Culture-First Campaign ‘Har Scene Ka Asli Partner,’ Executed by SW Network for Flipkart

Jun 30, 2025 by Neel Achary 0 Comments

“Har Scene Ka Asli Partner” Brings Insight-Led Disruption to Gen Z-Focused Smartphone Launch

Bengaluru, 26th June 2025: SW Network in collaboration with Flipkart, has launched a culturally immersive, insight-driven campaign for the debut of the OPPO K13x 5G. Titled “Har Scene Ka Asli Partner,” the campaign positions the OPPO K13x as the perfect companion for Gen Z’s ever-changing lives — from heartbreaks to hustle, chaos to calm.

Built with features like military-grade durability, superfast charging, and long-lasting battery life, the OPPO K13x is designed to meet the demands of a generation constantly on the move.

“From late-night heartbreaks to 7% battery moments, Gen Z needs tech that’s reliable, real, and reflective of their lifestyle,” said Raghav Bagai, Co-Founder, SW Network. “With the OPPO K13x and this campaign, we’re speaking their language blending product strength with cultural truth.”

Insight-Led Activations That Hit Home

To bring the idea to life, the campaign rolled out across the country through high-impact on-ground and digital interventions:

  • Scene-Based Billboards at Bus Stops Emotional, relatable scenarios were translated into bold OOH creatives. Messages like “Bro, Kya Scene hai vs Bro, Scene Ho Gya — OPPO K13x, Har Scene Ka Asli Partner” resonated with real-life moments, creating instant relatability, creating social buzz and establishing that the smartphone will be the real partner in all good and bad situation. 
  • Charging Port Billboards for Gen Z’s Battery Struggles In a cheeky nod to the phone’s long battery life, college campuses and high-traffic areas featured billboards equipped with built-in charging stations. The copy read: “OPPO K13x hota toh yeh nahi hota,” turning utility into a conversation starter.
  • Street-Level Durability Showcase: Potholes as Proof During monsoon season, SW Network turned India’s potholes, a daily nuisance, into unexpected brand touchpoints. Painted warnings and standees near actual potholes demonstrated the phone’s toughness with real-world relevance.
  • Daily Grievances, Daily Solutions: Print with a Punch The campaign extended to print with clever ads in Dainik Jagran and Navbharat Times, where everyday frustrations met their match. From battery woes to slow charging and fragile builds, the print ads mirrored common concerns only to flip them on their head with the phone’s powerful solutions.

“Instead of talking about durability in a lab, we showed it where people actually feel the pain, on the road,” said Raghav Bagai, Co-Founder, SW Network. “This campaign proves that creativity can come from chaos.”

Digital Impact: Memes, Creators, and Cultural Currency

The campaign didn’t stop at the streets, it extended into digital with a curated lineup of Gen Z creators and meme-first content. Some Notable collaborations included:

  • Abhijeet Kain, comedy content creator (2.6M followers): https://www.instagram.com/p/DLRqzeTvbjJ/
  • Ankur Agarwal, trend-driven content creator (2.1M followers) https://www.instagram.com/reel/DLUUmrbzomB/
  • Sayani Pradhan, Moj influencer with (2.6M followers) https://mojapp.in/@sayani_pradhan/video/3764426870/

These creators built custom skits and meme content around the OPPO K13x, connecting the product to everyday youth behaviors and challenges. The meme rollout alone amassed millions of impressions across Instagram and Moj.

A New Benchmark in Smartphone Launches

With “Har Scene Ka Asli Partner,” OPPO and Flipkart have turned a standard product launch into a cultural moment combining consumer-first insights, creative innovation, and full-funnel execution across OOH, digital, and experiential touchpoints.

As Gen Z rewrites the rules of communication and consumption, OPPO K13x is right there with them built for every mood, move, and moment.

business

GAIL’s “Waah Kya Energy Hai” Campaign Achieves Massive Digital Success with Influencer-Led Rollout

Jun 30, 2025 by Neel Achary 0 Comments

New Delhi, June, 2025 — GAIL (India) Limited’s latest phase of its popular “Waah Kya Energy Hai” campaign has garnered impressive traction nationwide, successfully amplifying awareness and adoption of Compressed Natural Gas (CNG) and Piped Natural Gas (PNG) through a powerful influencer-led approach.

Leveraging the reach and authenticity of digital content creators, the campaign has reached millions across urban and semi-urban India, with social media engagement soaring through reels, vlogs, testimonials, and behind-the-scenes content. Influencers have been instrumental in showcasing how natural gas is seamlessly transforming everyday life—from fuelling eco-friendly vehicles to powering efficient, clean kitchens.

Dr. Jyoti Kumar, Head – Corporate Communications, GAIL (India) Limited, stated, “The overwhelming response to this campaign reinforces the growing public interest in sustainable energy solutions. Through relatable storytelling and trusted voices, we’re not only spreading awareness—we’re inspiring change.”

The campaign’s Instagram hub, @gailindia, has become a vibrant showcase of user experiences and innovations, helping to position CNG and PNG as smart, accessible, and future-ready energy choices. With over 2,800 CNG stations and an expanding PNG footprint, GAIL continues to lead India’s clean energy transition.

This success marks a pivotal moment in GAIL’s mission to create an energy-resilient India—one reel, one story, and one clean energy choice at a time.

business

Envision’s Babra Wind Farm Wins CII Performance Excellence Award 2025

Jun 30, 2025 by Neel Achary 0 Comments

Bengaluru, June 30, 2025: Envision Energy India, a leading Wind Energy OEM is proud to announce that its 194.7 MW Wind Farm located at Babra, Amreli, Gujarat has been awarded the prestigious CII Performance Excellence Award 2025 for Leadership in Performance under the Wind Energy category. This recognition underscores the company’s commitment to operational excellence & building sustainable energy solutions in India.

The Leadership in Performance Award was based on evaluation by CII’s four-member judges panel, representing eminent leaders from India’s Wind Energy Sector. The 194.7 MW Wind Farm located at Babra, Amreli, Gujarat was chosen for the honor from 45 nominations for the year 2024-25. This achievement & success is a testament to Envision Energy India’s focus on plant optimization, operational reliability, and maintenance practices. The award was presented to the 194.7 MW Wind Farm by Sudeep Jain, Ramesh Kymal, P. Jayakumar and K S. Venkatagiri at the CII event held today.

The 194.7 MW Wind Farm is operated by our customer Cleanmax and has achieved this remarkable operational success, demonstrating consistent performance. Some best practices include installation of IPC Sensor (Individual Pitch Control) on the WTG (Wind Turbine Generator) main frame that helps reduce fatigue loads on the rotor blades, the hub, mainframe and tower structures during operation, use of Conditioned Monitoring System (CMS) for major components like gearbox, main bearing & generator that help save huge generation loss of customer besides annual proactive blade inspection to check blade healthiness & proactive repair before high wind season. 

Expressing his gratitude, Mr. RPV Prasad, MD, Envision Energy India said, “We are overjoyed by being recognized for our performance year-on-year by CII, this demonstrates our significance as a leading Indian player. This achievement emphasizes our dedication & expertise of our teams in the upkeep of performance at our varied sites.”

business

Kia India Commences Nationwide Ownership Service Camp

Jun 30, 2025 by Neel Achary 0 Comments

Mumbai, 30th June 2025: Kia India, reinforcing its unwavering commitment to customer-centricity and premium ownership experiences, announced the commencement of a nationwide Ownership Service Camp. The nationwide service camp will continue till 1st July 2025 and will span over 445 authorized service workshops across 329 cities, reaffirming the brand’s dedication to delivering seamless aftersales care.

The service camp offers a curated suite of complimentary services and exclusive privileges to enhance customer engagement and uphold vehicle performance. During this week-long initiative, Kia owners will benefit from a complimentary 36-point comprehensive vehicle health check, covering critical inspection areas such as the exterior, interior, engine compartment, underbody, and on-road performance evaluation.

Adding further value to the ownership proposition, the service camp will extend attractive customer offers, including 20% discount on car care services, up to 10% discount on Extended Warranty packages, a 10% discount on retail Roadside Assistance (RSA) plans, 10% discount on Parts, Labour and 10% discount on Kia Genuine Accessories.

Strengthening its customer focused initiatives, Kia India will also offer an exclusive 3+2 years Roadside Assistance package for both customers providing successful referrals and their referees during the service camp period. There are attractive exchange bonus schemes to avail during the camp along with exclusive offering on Syros Accessories package.

Speaking on the announcement, Mr. Joonsu Cho, Chief Sales Officer, Kia India, said, “Customer satisfaction is at the heart of Kia’s brand ethos. Through initiatives like this Kia Ownership Service Camp, we aim to foster enduring relationships with our valued customers by ensuring the highest standards of safety, comfort, and convenience throughout their ownership journey with Kia.”

The camp will feature interactive engagements on Kia’s advanced vehicle technologies, responsible driving practices, and essential maintenance guidelines, alongside a complimentary used car valuation service and exclusive vehicle exchange offers as per customers choice. The service camp underscores Kia India’s sustained commitment to elevating the aftersales ownership experience and its growing footprint in the Indian automotive landscape.

business

Celebrating the House’s Monogram With Emily Ratajkowski: A Gg Obsession

Jun 30, 2025 by Neel Achary 0 Comments

Framed by the shifting light of a day in Cannes, Gucci introduces the new campaign dedicated to the GG Monogram, capturing Emily Ratajkowski in a series of curated moments, from pauses on city corners to the late-day glow along the promenade.

Photographed by Daniel Arnold, the campaign unfolds a balance of presence and ease, movement and stillness. As the protagonists move effortlessly between the city’s crowds and the carefree calm of the beach, their journey is threaded by one constant, the GG Monogram. Worn across a spectrum of pieces, from new handbags to archival-inspired travel silhouettes from the Gucci Savoy line tracing back to the House’s beginnings in the world of luggage, the motif becomes a discreet companion, a signature presence woven into the everyday.

Central to this narrative is the recently debuted Gucci Giglio handbag. Unveiled during the Cruise 2026 fashion show in Florence, Gucci Giglio pays homage to the House’s roots, celebrating the Giglio, the lily emblem synonymous with the city since medieval times. Debuting at the historic Gucci Archive, the piece reflects over a century of artisanal mastery, innovation, and expressive design, drawing on archival codes and heritage techniques while embracing modern craftsmanship.

The campaign also introduces a new chapter of the Ophidia collection. Drawing from handbag and accessory silhouettes of the late 1970s, the new Ophidia pieces feature soft GG Monogram coated canvas, green cotton lining, the Double G emblem in polished light gold metal, and the signature Web stripe that boldly defines each silhouette. A highlight of the campaign is the Mini GG handbag, a new design available for pre-order online and in store, which reimagines the House’s signature duffle style in a compact form.

Rooted in the legacy of Guccio Gucci’s original valigeria creations, the GG Monogram emerges once again as more than a design, it is a living code. A visual signature that adapts, evolves, and endures across time and collections. More than a campaign, this is a study of identity: a GG obsession.