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Archive: October 6, 2025

Borderless welcomes Jaideep Sippy as President & Director, to accelerate global growth and wealth focused plans

Mumbai, October 06, 2025 — Borderless (formerly Stockal), India’s leading global investing platform that seamlessly enables Indian investors access to international markets, today announced the appointment of Jaideep Sippy as President and Director on its board. 

This newly created leadership role comes at a pivotal time as Borderless expands from international investing products into a comprehensive global banking suite for Indians.

An angel investor in over 40 startups and a prolific public markets investor, Jaideep brings a distinguished blend of entrepreneurial experience, marketing expertise, and a strong network across the investment and business ecosystem. His appointment underscores Borderless’s ambition to accelerate global expansion and broaden its portfolio of asset classes.

Jaideep’s family office has been an investor in Borderless, and in his new role he will be responsible for:

  • Shaping the vision, product strategy, and growth roadmap with the leadership team and board.
  • Scaling capabilities in the HNI and UHNI segments across emerging markets and deepening engagement with private wealth, advisory, and asset management firms in India.
  • Launching India-focused investing opportunities for NRIs, global family offices, and funds across the US, Europe, and Asia.

Borderless, long recognized for democratizing access to global markets for Indian retail investors, will also soon launch its private wealth platform under Jaideep’s stewardship. He will anchor a stronger on-ground presence in Mumbai, bridging the company’s global ambitions with local execution in India’s financial hub.

Commenting on his appointment, Jaideep Sippy said: “Throughout my career, I’ve pursued opportunities that merge innovation with market transformation. Global banking and private wealth are now at the cusp of a major shift, and Borderless has built a powerful foundation for long-term growth. I’m excited to build on this momentum—strengthening the platform, delivering long-term value for investors, and scaling Borderless into a truly world-class enterprise.”

Sitashwa Srivastava, Founder & CEO of Borderless, added:“We are thrilled to welcome Jaideep into the Borderless ecosystem. His appointment at this time is truly transformative for the company. With his depth of experience across global brands, company building, and investing, Jaideep brings a unique perspective that will sharpen our execution and accelerate our global growth plans. Under his leadership, Borderless will expand its reach to millions of high-value investors across emerging markets and deliver a world-class, holistic global investing experience.”

Muliya Gold & Diamonds Sets World Record with Grand Showroom Inauguration in Bengaluru

Bengaluru, 6 Oct. 2025 – Muliya Gold & Diamonds, a trusted name in jewellery with an 81-year journey of excellence since 1944, marked the grand opening of its extended showroom at Manipal Centre, Dickenson Road, with an ambitious World Record Celebration. 

Muliya Gold & Diamonds Sets World Record with Grand Showroom Inauguration in Bengaluru

The event entered the Golden Book of World Records by welcoming over 1,000 customers in a single day, affirming Muliya’s legacy of artistry and innovation.

The extended showroom was inaugurated by acclaimed cinema artist Dr. Ramesh Aravind, who expressed his delight in being the 1001st customer, signifying a new beginning for Muliya’s journey ahead. He also addressed the audience with an inspiring talk on Positive Parenting, adding both prestige and warmth to the celebration and receiving heartfelt appreciation from the gathering.

Speaking about the milestone, Mr. Keshava Prasad Muliya, Chairman, said: “For more than eight decades, Muliya has represented purity, trust, and timeless craftsmanship. I am delighted to see such a strong turnout of customers at our extended Bengaluru showroom, which reflects the continued trust and support of our valued patrons.”

Distinguished guests at the event included Mr. Subramanya Bhat, Mr. Venu Sharma, Bigg Boss kannada voice artist Badekkila Pradeep,and Mr. Krishna Narayana Muliya. 

Known for its unique and lightweight designs, Muliya continues to set benchmarks in jewellery craftsmanship.

Gradiente Infotainment Ltd. Announces Rs.50 Billion Investment in Media & Culture Inspired by PM Modi’s Orange Economy Vision

Hyderabad, October 6 , 2025: At its Annual General Board Meeting, Gradiente Infotainment Ltd. announced a landmark ₹50 billion (₹5,000 crore) investment over the next three years to strengthen India’s creative economy and expand into MENA markets. The company’s visionary step is inspired by Hon’ble Prime Minister Shri Narendra Modi’s Orange Economy roadmap, which emphasizes culture, creativity, and media as key growth drivers for the nation.

Gradiente Infotainment Ltd

Addressing the press, Dr. Vimal Raj Mathur, Chairman & Managing Director of Gradiente Infotainment Ltd., stated:

“This award reflects our Hon’ble Prime Minister’s inspiring roadmap. India’s Orange Economy represents our next growth revolution, and we are proud to contribute meaningfully to this movement. Our investment will focus on scalable media ventures, global storytelling, and promoting India’s creative industries worldwide.”

In recognition of his outstanding leadership, Dr. Mathur was conferred with the prestigious “Jewel of India Award” in Washington D.C. (July 2025) for his relentless efforts in keeping the Indian flag high on the global stage.

Currently valued at ₹3.5 billion, the company operates across film production, OTT platforms, music, and digital entertainment. Its upcoming pan-India film ABHAYA is set to highlight women empowerment. Further, Gradiente Infotainment Ltd. has handshaked with India’s biggest fashion tour company and established a new branding identity under the name “Gradiente Asian Fashion Tour India.” This initiative aims to foster cross-cultural fashion dialogue and international collaborations. With this platform, Dr. Mathur envisions taking the business of fashion to different countries across the world, generating global opportunities for Indian designers, models, and creators.

The company has also initiated Mr. Ms. Mrs. Maharashtra, a pioneering platform to promote beauty, talent, and women empowerment at the state level, and looks forward to expanding the concept to every state of India in the near future, thereby creating a nationwide stage for emerging talents.

Marking another milestone, Gradiente Infotainment Ltd. has launched its biggest music app project — Gradiente Music— now available on Playstore. Designed to revolutionize the digital music ecosystem, the app is expected to be a game-changing step in the Indian and global music market.

Dr. Mathur emphasized that the company’s long-term vision is to build a “Supermarket of Entertainment” — a holistic ecosystem integrating fashion, films, OTT, advertising, music, and live experiences for both Indian and global audiences.

With this investment, Gradiente Infotainment Ltd. seeks to position India at the epicenter of the global Orange Economy, driving new opportunities for creators, entrepreneurs, and cultural ambassadors across borders.

Hyatt Signs The Landmark Kanpur as India’s Second JdV by Hyatt Hotel

JdV by Hyatt Hotel-The Landmark Kanpur

Kanpur, 06 Oct., 2025: Hyatt Hotels Corporation announced the signing of The Landmark Kanpur, which will join the JdV by Hyatt brand — becoming India’s second hotel under this lifestyle collection.

Set to open in early 2026, the 170-key hotel is located in one of Kanpur’s premier neighborhoods and is owned by Som Datt Landmark Hotels and Recreations Pvt. Ltd. The property will feature a spa, four dining outlets, and event facilities including a 7,200 sq. ft. rooftop lawn on the 21st floor.

The Landmark Kanpur will be reimagined to reflect the vibrant spirit of the JdV by Hyatt brand, offering guests a contemporary and locally inspired experience.
This signing strengthens Hyatt’s expansion in India’s key commercial hubs, reinforcing its focus on independent, experience-driven hospitality.

About JdV by Hyatt

A community for the spirited, the light-hearted, the young-at-heart, the JdV by Hyatt brand offers a collection of vibrant, independent hotels that are true reflections of the urban neighborhoods we call home. Embracing its namesake (joie de vivre), the JdV by Hyatt brand invites guests and locals alike to connect, live in the moment and celebrate the joy of life. Each hotel provides an experience that is inclusive in spirit and space, inviting all to make each stay yours truly. Follow @JDVHotels on Facebook, Instagram, and X for news and updates. For more information, please visit www.jdvbyhyatt.com.
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About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of March 31, 2025, the Company’s portfolio included more than 1,450 hotels and all-inclusive properties in 79 countries across six continents. The Company’s offering includes brands in the Luxury Portfolio, including Park Hyatt®, Alila®, Miraval®, Impression by Secrets, and The Unbound Collection by Hyatt®; the Lifestyle Portfolio, including Andaz®, Thompson Hotels®, The Standard®, Dream® Hotels, The StandardX, Breathless Resorts & Spas®, JdV by Hyatt®, Bunkhouse® Hotels, and Me and All Hotels; the Inclusive Collection, including Zoëtry® Wellness & Spa Resorts, Hyatt Ziva®, Hyatt Zilara®, Secrets® Resorts & Spas, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape® Resorts & Spas, Alua Hotels & Resorts®, and Bahia Principe Hotels & Resorts; the Classics Portfolio, including Grand Hyatt®, Hyatt Regency®, Destination by Hyatt®, Hyatt Centric®, Hyatt Vacation Club®, and Hyatt®; and the Essentials Portfolio, including Caption by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Studios, Hyatt Select, and UrCove. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation Club®, Amstar® DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

RBI Introduces Same Day Fast Check Clearance System Effective October 4, 2025

Overview of the Fast Check Clearance System

The Reserve Bank of India (RBI) is set to revolutionize the cheque processing landscape with the introduction of the Fast Check Clearance System, effective from October 4, 2025. This innovative initiative aims to significantly enhance the efficiency of cheque transactions, a method that has long served as a fundamental instrument for businesses and individuals alike. Until now, the traditional cheque clearance process typically spanned 1 to 2 days, creating delays that impacted both customer convenience and operational fluidity.

By implementing this same-day fast check clearance system, the RBI acknowledges the need for modern banking mechanisms that align with the demands of the digital era. With rapid advancements in technology and the increasing expectation for quicker financial transactions, this new system offers a timely solution. It aims to facilitate a much faster clearance process, thereby improving the customer’s banking experience significantly. The shift to same-day processing will not only provide immediate access to funds but also enhance financial planning for individuals and businesses.

The anticipated impact of the fast check clearance system is multifaceted. Customers will benefit from reduced waiting periods, allowing for better cash flow management and smoother transaction processes. This initiative ultimately aligns with the broader objectives of the RBI to modernize the banking sector, fostering a more vibrant and efficient economic environment. By prioritizing convenience and efficiency, the RBI is positioning banks to better meet the needs of their clients while ensuring that the banking experience in India evolves to reflect today’s fast-paced world.

Mechanics of the New System

The Reserve Bank of India (RBI) is set to transform the cheque clearance process with the introduction of the same-day fast check clearance system, commencing on October 4, 2025. This system is designed to enhance the efficiency of cheque processing, ensuring that cheques deposited within specific hours are cleared on the same day. Under the new framework, any cheque deposited between 10 am and 4 pm will be processed instantaneously, providing a significant improvement over the traditional multi-day waiting periods.

One of the core mechanics of this system is the utilization of advanced scanning technology for cheque images. When a cheque is deposited, it will be swiftly scanned, and the data will be transmitted in real-time to the central clearing house. This immediate transfer is vital, as it allows the banks involved in the transaction to respond quickly and facilitates faster fund transfer to the beneficiary’s account. The new system aims to ensure that customers experience minimal delays in accessing the funds deposited via cheque, a common pain point in the existing process.

The deadlines for banks to respond to the cheque processing will also be clearly defined under the new system. Upon the reception of the scanned cheque image, the associated bank must complete the necessary verification and validation processes promptly. Failures to meet these deadlines can result in penalties, establishing a sense of urgency and accountability among financial institutions participating in the system. A practical example of this process would illustrate that if a cheque is deposited at 2 pm on a Monday, both the transaction and the clearance could potentially be completed by the same business day.

This overhaul presents numerous advantages not only for businesses but also for emotional consumers who rely on cheque transactions for their daily financial activities. By adopting this modernized approach, RBI aims to revolutionize the cheque clearing landscape in India.

Impact on Customers and Businesses

The introduction of the Same-Day Fast Check Clearance System by the Reserve Bank of India (RBI), effective October 4, 2025, is poised to significantly transform the banking landscape for various customer demographics. One of the most pressing issues faced by individual consumers and businesses has been the prolonged cheque clearance time, which often hampers immediate financial needs. With this new system, customers can expect enhanced access to their funds, transforming the way they manage their financial transactions.

Particularly for senior citizens, who may rely on cheques as a primary mode of receiving income or payments, the fast clearance system promises to provide much-needed reassurance. Rather than experiencing uncertainty regarding funds availability, seniors will benefit from immediate access to their accounts, reducing stress and the risks associated with inadequate cash flow. Furthermore, rural customers, who often encounter structural and infrastructural limitations in banking services, will find this innovation particularly beneficial. Enhanced cheque clearance can lead to improved liquidity, enabling them to make timely payments and investments.

Small businesses, which often navigate tight cash flow margins, stand to gain significantly from this system. The ability to clear cheques on the same day not only allows for improved financial planning but also fosters reliability in transactions with suppliers and service providers. This swift process can enhance supplier relationships and offer small enterprises a competitive edge in their respective markets. As these entities gain access to their funds faster, they can reinvest in their operations, thereby contributing to broader economic growth.

In essence, the RBI’s Same-Day Fast Check Clearance System is set to create a more efficient banking environment, alleviating the challenges posed by cheque delays, improving fund accessibility, and demonstrating a commitment to meeting the diverse needs of customers across different sectors. This progressive step reflects a broader understanding of the economic implications of banking processes and their impact on individuals and businesses alike.

A Step Towards Modernization and Final Thoughts

The Reserve Bank of India (RBI) has taken a significant stride towards the modernization of the banking sector with the introduction of the same-day fast check clearance system, effective October 4, 2025. This initiative is aligned with the broader objectives of innovating India’s banking infrastructure, which has historically relied on traditional payment methods. The new system reflects the RBI’s commitment to enhance customer experience while embracing the digital transformation of financial services.

By enabling checks to be cleared on the same day, the RBI aims to improve the efficiency of financial transactions, thus supporting the evolving needs of consumers and businesses in an increasingly digital economy. This change emphasizes not only the necessity for timely financial services but also the importance of maintaining the reliability of traditional instruments like cheques. The same-day clearance system is expected to rebuild confidence in cheque transactions, which have faced scrutiny due to concerns about delays and fraud. As India moves toward a more digitized financial environment, this balance between innovation and tradition is crucial.

The RBI’s initiative corresponds with ongoing trends in banking, including the rise of digital payment methods, while ensuring that the fundamental aspects of traditional banking remain intact. It reflects a comprehensive approach to modern banking, where both digital and traditional modes can coexist and complement each other. This move is anticipated to enhance customer satisfaction significantly as users will benefit from quicker processing times without sacrificing the familiarity of traditional payment options.

In conclusion, the introduction of the same-day fast check clearance system not only modernizes India’s banking practices but also reinforces trust in cheque transactions. This transformative change positions the banking sector to better meet the demands of a fast-paced digital economy, promising enhanced efficiency and customer satisfaction in the years to come.

Celebrating Bengal’s Handloom Heritage: Laal Paar Sarees Reimagined by Coca-Cola

Bengaluru, 4 October 2025: This Durga Puja, Bengal’s handloom and block-print traditions take center stage with Laal Paar sarees. The Coca-Cola initiative, conceptualised by Ogilvy India, celebrates the skill and legacy of the region’s artisans. Crafted by master weavers from Phulia in Nadia district, a village near Kolkata renowned worldwide for its handloom, and block-print artisans from the suburbs of Kolkata, the sarees honor the classic Laal Paar, the white-and-red attire that has been inseparable from Durga Puja festivities for generations. 

Drawing inspiration from iconic motifs – the fragrant Shiuli flower, which marks the onset of Durga Puja festivities, and the fish, a symbol of prosperity, each design is hand block-printed, preserving a craft that is increasingly rare. These motifs, which embody the soul of Bengal, are brought to life on the saree, with the Coca-Cola contour bottle adding a contemporary touch to this timeless craft. The generational work of Phulia’s artisans showcases the creativity and dedication that have sustained Bengal’s textile heritage.

The sarees are made using a blend of cotton and recycled PET yarn, transforming waste into valuable products. Each piece tells the story of the artisans who bring these fabrics to life, supporting livelihoods while keeping cultural heritage vibrant and relevant in today’s world.  The sarees were unveiled at Ballygunge Cultural Sharbojonin, one of Kolkata’s most traditional and renowned Pujo pandals, where club members wore them during the celebrations. They were also presented as gifts to esteemed members of the West Bengal Ministry of Culture.

Karthik Subramanian, Senior Director – Marketing (Coca-Cola Category), India and Southwest Asia, said, “Durga Puja is a celebration of tradition, skill, and community spirit. With the Laal Paar Sarees, we are honoring Phulia’s artisans and supporting livelihoods that extend beyond the festive season. The use of recycled PET yarn alongside cotton turns each saree into a symbol of how heritage and modern responsibility can be woven together. Coca-Cola celebrates festivals in ways that bring people together, and this initiative keeps Bengal’s craft and joy alive.”

Sujoy Roy, CCO, Ogilvy North, said, “Icon meets icon – that was the thought behind the Coke Laal Paar sari. Bengal’s red and white and Coke’s red and white are instantly recognisable on their own, but when woven together, they became something larger, something more meaningful. This one-of-a-kind sari walked into the culture and found its presence on social feeds. Sustainability met tradition, and for a moment, brand and culture became indistinguishable.”

With the Laal Paar sarees, Coca-Cola puts Bengal’s handloom and block-print heritage in the spotlight, celebrating the artisans and their craft at the core of Durga Puja.

Instamart delivers The Hindu’s 1969 edition commemorating Mahatma Gandhi’s centenary birthday

October 04, 2025: On the birth anniversary of the Father of the Nation, Instamart, India’s pioneering quick commerce platform, has partnered with The Hindu to offer a limited-edition archival copy of the newspaper originally published on October 2, 1969, commemorating Mahatma Gandhi’s 100th birthday.

By making history instantly accessible, Instamart not only celebrates Gandhi’s legacy but also reinforces its mission to combine convenience with meaningful experiences. The 23-page reprint traces Gandhi’s journey from his early years as an attorney and activist in South Africa, through his leadership in landmark movements such as the Salt Satyagraha and the Quit India Movement, to India’s independence and the nation’s grief following his assassination. Readers will experience a page-by-page representation of Gandhi’s pivotal role in India’s freedom struggle, combining original editorials, archival reports, and rare photographs.

It also offers a rare glimpse into Gandhi’s life and legacy, featuring iconic photographs- from leading the Salt March at Dandi in 1930, engaging with Jinnah, addressing mill workers in Lancashire in 1931, reading letters at Mani Bhavan in 1934, interacting with Nehru during the Quit India Movement, to his morning walk at Juhu Beach in 1944, and collecting contributions for Dalits on a South India tour in 1946. Alongside these visuals are authentically reproduced pages from The Hindu’s historic coverage, including the original reports on India’s Independence in 1947 and Gandhi’s assassination in 1948.

Featuring rare editorials, such as the newspaper’s first piece on Gandhi in 1896, along with his own communications with the paper, the reprint offers readers an intimate blend of journalism, archival memory, and personal insights into the Mahatma’s journey, making it a truly collectible keepsake. The edition also includes a special supplement from October 2, 2003, released during The Hindu’s 125th anniversary.

Mr. Navaneeth L V, CEO, THG Publishing Private Limited, said, “This commemorative issue reflects not just Gandhi’s extraordinary journey, but also The Hindu’s own role as a chronicler of India’s freedom struggle. We are proud that Instamart will help carry this heritage to a new generation of readers.”

Arjun Choudhary, Vice President at Instamart said“Bringing this historic edition to readers via Instamart is our way of connecting India’s rich past with today’s fast-paced lifestyles. It’s more than a newspaper; it’s a tangible experience of history and a collectible to be treasured, delivered to your doorstep in minutes.”

The collector’s edition will be available for purchase on Instamart in Chennai, Bengaluru, Mumbai, Delhi, and select cities on October 2, delivered in 10 minutes. This offers readers a unique opportunity to own a tangible piece of India’s history without leaving their homes. Alongside this collectible, users can explore Instamart’s wide assortment of festive essentials—from gourmet treats and snacks to home décor and lifestyle products—ensuring celebrations are effortless and memorable.

JSW MG Motor India Partners with Real Estate Developers to Expand EV Charging Infrastructure

Gurugram, October 4, 2025 – JSW MG Motor India, in collaboration with leading real estate developers- Confident Group and technology partner IONAGE Technologies, has announced a major expansion of its EV infrastructure under the MG Charge initiative. This partnership paves the way for a more accessible, sustainable electric future, making EV charging a standard feature in residential societies.

The automaker has already installed more than 800 chargers across India as part of its MG Charge initiative. Furthermore, as urban EV adoption surges, JSW MG Motor is working closely with Confident Group to set up charging stations in high-demand locations, especially metropolitan areas.

IONAGE Technologies, an innovator in EV tech, is powering the user experience with a seamless platform for residents – enabling easy slot booking, session monitoring, and effortless charging right at home. The partnership has seen successful deployment of chargers across nine Confident Group properties in Kerala, ensuring residents benefit from convenient, on-premises solutions backed by trusted expertise from all partners.

Commenting on this initiative, Anurag Mehrotra, Managing Director, JSW MG Motor India, said, “This partnership marks a significant leap in making sustainable mobility the norm for urban communities across India. By partnering with real estate developers like Confident Group and advanced technology partners like IONAGE, we are advancing towards building confidence in EV ownership. Together, we are empowering residents with convenient, dependable charging at their doorstep, accelerating India’s transition toward a greener and cleaner transportation future.”

Vimal Kumar V, CEO, IONAGE Technologies added – “Our collaboration with JSW MG Motor aims to unlock hassle-free home charging at scale. With our state-of-the-art platform and MG’s commitment to electric mobility, we’re making it simple for residents to adopt EVs and contribute to a sustainable lifestyle. We are proud to be enabling over 200 properties with smart charging, with plans to scale to 5000 residential societies by 2028, driving a transformative impact on the nation’s EV landscape.”

Joseph TA, Managing Partner from Confident Group said- “At Confident Group, we are committed to integrating sustainable solutions within our communities. This partnership is enabling us to deliver modern, eco-friendly amenities to our residents, elevating the standard of urban living. The enthusiastic feedback from our homeowners, who can now conveniently charge their vehicles at home, underscores the positive impact of this initiative and our dedication to building smarter, greener residential spaces.”

By integrating EV charging within residential complexes—including flagship projects such as Confident Lotus, Confident Aquila, and others—JSW MG Motor, Confident Group, and IONAGE Technologies are setting new benchmarks in green urban living. This alliance embodies the shared vision of a future where eco-friendly technology, reliable infrastructure, and modern housing come together to reshape the way India moves.

Dove Launches ‘Reclaim Your Curls’ featuring Taapsee Pannu — celebrating the power, pride, and individuality of curly hair.

3rd October, Mumbai, India: When it comes to real beauty & redefining beauty standards, no one does it better than Dove in India. From “Stop The Beauty Test”, a campaign that highlighted how narrow definitions of beauty in young women hurt their self-esteem to “Mothermonials” that tackled beauty biases in biodatas, Dove has time and again challenged the status quo and questioned established norms. In its latest campaign, ‘Reclaim Your Curls’, Dove teams up with actor Taapsee Pannu to celebrate the beauty, strength, and authenticity of curly-haired women across India. This isn’t just another campaign- it’s a movement. A call to every woman who’s ever felt the pressure to “tame” her hair, to instead wear her curls with pride.

At the heart of the campaign is a stirring film featuring Taapsee herself- an icon known for both her talent and her fearless authenticity. In it she talks about individuality, confidence, and breaking free from outdated beauty norms at a time when women are reclaiming their identity in every way.

Speaking about the campaign, Taapsee Pannu said, “This campaign is especially close to my heart because I was the one who reached out to Dove. I wanted to start a conversation not just about hair, but about confidence, identity, and self-acceptance. I wanted younger girls to see that I stand tall and proud with my curls, just as they are. Curls have a personality of their own, and yes, they can be unpredictable but once you learn to embrace them, they become your strength. To every young girl out there: be patient with your curls. Get to know them. One day, you’ll look back and wonder why you ever wanted to change them.”

‘Reclaim Your Curls’ invites women to rethink the way they see their hair. Not as something that needs changing, straightening, or controlling but as something powerful. Something joyful. Something uniquely yours.

 In a world that often pushes sameness, Dove is choosing to celebrate what makes us different.

“We believe beauty should empower, not limit,” says Sairam Subramanian, Vice President – Hair Care, Unilever. “With this campaign, we want to give curls the love they’ve long deserved. Taapsee is the perfect voice for this- honest, bold, and real.”

 The campaign isn’t just about one voice, it’s about many. Through digital platforms and social media, Dove is inviting real women across the country to share their curl stories- the good, the frustrating, the empowering.

Whether it’s your morning curl routine or the moment you stopped using a straightener, Dove wants to hear it. Because every curl has a language and it’s time we all started speaking it.