Gouri - Business News Week

business

Countdown To New Range Rover Sport Reveal

Apr 27, 2022 by Gouri 0 Comments

April 27th , 2022, Gaydon, UK – New Range Rover Sport is preparing to break cover, with the third-generation model set to make its world premiere on 10 May 2022.

The global reveal will include a dramatic debut by the new luxury performance SUV, previewed by an exclusive set of images. The new model will continue the daring exploits of its predecessors by undertaking a unique challenge for its launch.

Range Rover Sport has previously completed a series of challenges, including a record-setting hill-climb at Pikes Peak, a first recorded crossing of the ‘Empty Quarter’ desert in the Arabian Peninsula and a first ascent of the 999 steps to Heaven’s Gate in China, in 2018.

New images provide a first look at its modernist interior. Defined by its dynamic, cockpit-like driving position, architectural lightness and precise detailing, the interior of New Range Rover Sport is crafted from the finest materials and sets the tone for a truly engaging drive.

The most dynamic member of the Range Rover family has been redefined, effortlessly blending unmistakable presence, unrivalled on-road capability and the latest advanced digital and chassis technologies.

business

Deepsense Digital & Walkaroo launched the #GuessKaroo campaign starring Aamir Khan

Apr 27, 2022 by Gouri 0 Comments

New Delhi, April 2022: Deepsense Digital partnering with their Indian homegrown footwear client Walkaroo had launched a social media campaign coined #GuessKaroo. The campaign featured renowned celebrity, Aamir Khan who is Bollywood’s Perfectionist.

Deepsense Digital won the mandate for Walkaroo in the last quarter of 2021 and launched their much-awaited campaign. The campaign execution was to create hype around the TVC, create a buzz by asking the users to answer the right options, and drive the users to the TVC on YouTube.

The way TVCs were shot conveys the brand’s purpose in a way that people can relate to. The TVC with its elements of quirkiness had a huge upside potential of going viral when combined with the right strategy. To create hype around the TVC, the brand created a buzz by asking the users to answer the right options and driving the users to the TVC on YouTube. It gave the impression of direct participation of the public and having a say in what Aamir spoke in the TVC scenes. People can #GuessKaroo on what the actor will enact in the following scenes through this promotion.

Winners of the campaign were gratified with Walkaroo coupon codes and answers were revealed by playing the full TVC on the pages.

The outcome of this campaign was a huge success, as it reached multiple people which helped us in mass consumer engagement and brand credibility. During the Facebook, Instagram and YouTube promotions, the company invested Rs 1 Lakh and gained an impressive ROI, and overall Facebook & Instagram achieved impressions of 24,17,521.

Education

B. Tech in Computer Science program offered by VIT

Apr 27, 2022 by Gouri 0 Comments

Bachelor of Technology (B.Tech) is a 4-year undergraduate professional engineering course that is the most popular course option for students who want to pursue their studies after the 12th board and is available in specializations such as B.Tech Computer Science, B.Tech Mechanical Engineering, B.Tech Biotechnology, B.Tech IT, and B.Tech Electrical Engineering, among others. It is a gateway into engineering courses in India.

B.Tech in Computer Science (CSE) involves the study of advanced software, which is extremely crucial in today’s digital world. After getting acquainted with basic engineering concepts, students pursuing a B. Tech in CSE acquire specialization in topics related to Data Science, Machine Learning, Artificial Intelligence, Information Security, Mobile Computing, Data Structure, Java Programming, and Algorithms, among others. This course comprises both theory and practical work, and it helps students with the creation, management, and updating of a database.

Eligibility criteria for B.Tech in CSE:

– The applicants must be 10+2 qualified from any recognized board.
– The applicants must have studied Physics, Chemistry, and Mathematics (PCM subjects) compulsorily at the 10+2 level.

The admission process for the B.Tech CSE is to clear entrance exams taken by colleges and universities, such as VITEEE entrance exam for VIT. The job profiles after B.Tech in CSE are data analyst, software developer, game developer, networking engineer, testing engineer, database administrator, and software programmer, among others. VIT (Vellore Institute of Engineering) is one of the top B Tech Colleges for CSE course in India.

VITEEE (Vellore Institute of Technology Engineering Entrance Exam) is a national level engineering entrance examination, which offers admission to 20 B.Tech programs at VIT campuses located in Vellore, Chennai, Amravati-AP, and Bhopal. Every year, approximately 2 lakh aspirants attempt this exam to grab one of the 5,000 available seats. Candidates have appeared in the admission process that spanned across 28 states, eight union territories, and 12 countries (Middle East, Indonesia, Nepal, Nigeria, Mauritius, Sri Lanka, UK, and Singapore) across the globe.
The placements at VIT Vellore for the Computer Science Engineering branch are extremely good, and almost the average package of CSE happens to be INR 8-9 lakhs. Companies like Google, Microsoft, TCS, Wipro, Dyte, and Cognizant have repeatedly visited the VIT campus for CSE placements. The highest CTC stood at INR 75 LPA for CSE at VIT.

VIT aims at producing computing graduates with potential, to design and develop systems involving the integration of software and hardware devices, employ innovative approaches in programming and problem solving and solving problems, create large scale software systems, and build data/computing infrastructure for an organization.

business

Johnson & Johnson to Lower Carbon Footprint by Digitally Transforming French Manufacturing Site with Schneider Electric

Apr 27, 2022 by Gouri 0 Comments

Mumbai, April 27th, 2022 – Schneider Electric, the leader in the digital transformation of energy management and automation, has partnered with Johnson & Johnson in France to guide the healthcare leader through the digitalization of its manufacturing site in Normandy.

Schneider Electric, named the world’s most sustainable corporation in 2021 by Corporate Knights Global 100 Index, is working closely with Johnson & Johnson’s local team to help decrease their French manufacturing site’s carbon footprint through a reduction in energy consumption, while heightening operational efficiency and shortening lead times. The project aims to achieve:

· 10% reduction in energy cost

· Up to 25% reduction in carbon emission

“We are constantly looking to drive efficiency and sustainability,” said Sebastien Fauvel, Digital Transformation Lead, Johnson & Johnson. “Schneider Electric is a major partner in our ongoing digitalization journey. They offer a complete, bespoke end-to-end service, helping us optimize at every turn. This includes training, support, and advice throughout. Primarily, we chose Schneider Electric after seeing their own Smart Factories in action. This provided tangible evidence of what could be achieved through connectivity and highlighted Schneider as the obvious partner for our journey.”

The three-year program, which started in 2021, feeds into a wider plan to achieve carbon neutrality by 2025 for Johnson & Johnson, the global leader in research development, manufacturing and selling of health and wellness products. While Johnson & Johnson has pre-existing Schneider Electric technology, all the systems are not yet interconnected, holding back their full potential. Moving forward, Schneider Electric will connect all of Johnson & Johnson’s technology — even legacy systems — to achieve a higher level of efficiency and optimization.

“In today’s industrial environments, connectivity is king,” said Yoann Caballero, expert in Digital Transformation at Schneider Electric. “Connecting operations provides the insights needed to improve sustainability and drive profitability. We are looking forward to helping Johnson & Johnson unlock its potential to understand, manage, and enhance its operations and increase overall sustainability.”

At this stage, Schneider Electric has carried out a detailed analysis of the Johnson & Johnson’s Normandy site, using their operational expertise to suggest areas of advancement and those with the biggest cost efficiency and sustainability gains. Following this consultancy period, Schneider will now assist with a complete digital transformation of the French site. This work includes providing the healthcare firm with cutting edge software and services to increase flexibility, operational efficiency, and sustainability.

business

“Ab India Banega Smart” with the launch of Micromax IN 2c smartphone

Apr 27, 2022 by Gouri 0 Comments

New Delhi, April 27th, 2022: Micromax Informatics Ltd, India’s indigenous mobile and consumer electronics brand today announced the launch of its latest smartphone – IN 2c, ‘Ab India Banega Smart’ in the budget smartphone category. With a focus on ‘high-performance’, the IN 2c is powered by Unisoc T610 Octa Core processor with 1.8 GHz speed, improving efficiency by 30%. Fusing the best of both worlds where performance meets design, it has an 6.52″ HD+ Drop-Notch display with a 1600:720 crisp resolution, giving its users a life-like experience coupled with a sophisticated craftsmanship.

Equipped with Arm Cortex-A75 and -A55 CPUs
Arm G52 class graphics processor giving 30% higher performance
ANTUTU Benchmark of 201K
Stock Android 11 OS
10W Type C Fast charger

Underlining its commitment to offer quality products with uniquely concocted design, the smartphone comes with Arm Cortex-A75 and -A55 CPUs. The Arm G52 class graphics processor gives a highly responsive non-stop experience that is further enhanced by the 12nm Octa-core CPU ensuring a powerful experience. It comes with an 8 MP dual AI rear camera with 30 FPS frame rate. For the selfie lovers, the 5 MP front camera offers face beauty mode, Night mode and portrait mode among others to capture one’s best moments. The smartphone has 3 in 1 slot (2 SIM card slots & 1 Dedicated SD card slot).

The smartphone is available in two colors namely – Brown & Silver, with 3GB + 32GB in-built storage that is expandable upto 250GB. The smartphone is priced at INR 8499 and will be launched at an introductory price of INR 7499 and will go on sale on Flipkart & https://micromaxinfo.com/ from 1st May 2022.

Speaking on the launch announcement, Rahul Sharma, Co-Founder, Micromax India said, “In today’s digitally fast-paced world, smartphones have become an inseparable and essential product in our lives. Today’s consumers are looking for an affordable yet extremely powerful “no-hang” smartphone. The new set of digital experience/applications available through the google ecosystem have seamlessly entered the digital lifestyle of the Indian consumer and indeed the consumer is looking forward to a smartphone which can effortlessly handle the said usage. The launch of IN 2c is our reflection on these prevailing trends to ensure a seamless fusion of exemplary design & extremely powerful performance that collectively creates a wholesome experience for our consumers without burning a hole in their pockets.”

Micromax IN 2c – ‘Ab India Banega Smart’

Conceptualized & executed with perfection, the IN 2c has latest connectivity features like Dual VoWifi, Dual VoLte, Wi-Fi Band (802.11 a/b/g/n/ac) and Bluetooth V5.0. The super-performance smartphone comes in a memory variant of 3GB + 32GB RAM that is expandable upto 250GB, ensuring abundant storage on the smartphone. The device comes with 3 in 1 slots (2 SIM card slots & 1 Dedicated SD card slot).

Manufactured in India & fired by a 5000 mah battery, IN 2c also comes with a 10W Type-C, fast charger in-the-box. Built with superior technology, the IN 2c has an 8 MP dual AI rear camera with a f\1.8 aperture and auto HDR. It also has a 5 MP front camera to capture selfies that allows users to click pictures with sharper details. The IN 2c boasts of a 6.52” drop-notch display, 1600:720 pixel screen with an aspect ratio of 20:9.

With a weight of 198 grams makes the powerful IN 2c smartphone a lightweight, easy-to-use and the preferred choice of customers in the segment.

Education

Learning Spiral in Association with Amazon Web Services organized an exclusive event “Reimagine Education”

Apr 26, 2022 by Gouri 0 Comments

National, April 26th: Learning/ spiral, India’s leading online exam solution provider has recently organized an exclusive event “Reimagine Education” in association with Amazon Web Services. The higher education session has been organized to introduce the world of education to the newer possibilities of education technology, cloud based services, and web solutions. Industry experts and leaders discussed the best tech solutions at length that enable assessments & admissions in a rapidly changing environment.

Reimagining Education is marked by dynamic paradigm shifts witnessed in all aspects of education over the past two years, including extensive digitization, modernization and evolution. The exclusive event was backed by expert panelist, Dr. Amit Nevatia, Education of Workforce Lead (AWS), Dr. Saikat Maitra, Vice-Chancellor of MAKAUT, Dr. Subhashis Datta, Controller of Examinations MAKAUT, Amlan Chakrabarti, Head of IT and Technology Innovation Cell, University of Calcutta and Prof. Dr. Mahua Das, VC, West Bengal State University, Manish Mohta, Managing Director of Learning Spiral. 200+ audiences joined the event through online registration from the official website of the Learning Spiral. The event was attended by industry experts including Registrars, Directors, and Deans etc.

Over the past decade, Learning Spiral has managed to routinely deliver more than a million assessments through different modes in a demanding and high stake environment. The custom products and platforms of the company cater to the needs of recruitment bodies, universities, and other assessment bodies. Their online examination solution powers online assessments, and examinations for 40+ universities & 1000+ institutes. Thus, with 20+ years of experience they know what it takes to convert manual processes into digital ones.

Commenting on the digitalization in the assessment, Mr. Manish Mohta, Managing Director, Learning Spiral, said, “Technology is helping us to define the objectives that are the key things we need because when we talk about data and analytics, then the most important thing is that what is the question that we want to be answered because if the question is not clear then definitely the data and analytics is not going to be of much use. On the other hand, when we talk about large-scale education delivery, the question could be across geography and organizational units. When we talk about big data in education, the adoption of digital in the last two years has been phenomenal but still, I would say that the fraction of a percentage is all about the challenge as always been how you do generate big data in the physical.

He further added, we all understand that there are digital learning platforms now where you will get a lot of data from it and a lot of things that are written about it that seem quite easy. Over the last 5 to 6 years assessments have become very digitized even if they are conducted in a physical world the assessments, their marks, their scores are very digitized, but if we take a couple of steps and also digitize the questions then you come very close to a lot of big data because you then have assessments force at the topic level and difficulty level, which could be dissected to make analytic come true for a lot of physical education based university or higher education institutes. Big data in education is very much a reality as it is a practical concentration. We just need to provide the last enable which can make it a reality for institutes.”

business

CarDekho launches a Specialized FinTech Platform – Rupyy

Apr 26, 2022 by Gouri 0 Comments

Hyderabad/New Delhi, April 26 2022: CarDekho, India’s leading auto-tech company, has introduced Rupyy, a specialized FinTech platform, which offers a whole new world of financing options to automobile customers and retailers. Rupyy will enable customers to apply and get instant approval for all their auto financing requirements. CarDekho Financial Services business will be transformed and merged under this new brand – Rupyy.

Rupyy is an end-to-end digital platform that has been designed to make the entire loan journey super easy and convenient while ensuring a quick turnaround time of just a few minutes. The experience incorporates a digital QR-code based onboarding journey at car dealers / finance distributors. Consumers can avail a self-help journey through this QR-code, including video-KYC, e-NACH and e-Agreement to get their loan sanctioned at the Point of Sale in just a few minutes. Consumers can also avail the journey on rupyy.com. Behind the screens, Rupyy has a proprietary multi-lender loan origination system that is deeply integrated with all the partner banks and NBFCs in the auto loan ecosystem.

Namit Jain, Co-founder and CEO, of Rupyy, said, “Rupyy is the future of consumer financing that brings ‘consumer first’ approach to lending through technology. Auto finance has traditionally been one of the most slow-moving categories when it comes to customer experience. On average, the turnaround time to get a loan is upwards of 4-5 days due to several long & physical processes. These processes not only inconvenience customers but also impact the working capital cycle of auto retailers. Rupyy consolidates our learnings from the past to provide a modern end-to-end digital experience from lead generation to loan disbursal to the title transfer. In future, we intend to add more categories as well as co-create financial products that offer a new age way of owning an automobile in India. Our aspiration is to represent 35-40% market share in the segment over the next 3-5 years.”

The used car finance industry made a strong comeback in FY22. The total loans disbursed by organized financiers were upwards of ₹29,000 crores, registering a Y-O-Y growth of 60%+. India used car finance penetration is also low at 18% compared to 75% for new cars. CarDekho believes that the industry is likely to grow at an annualized rate of 20% reaching the $10bn mark by FY27.

CarDekho Financial Services business achieved a monthly run-rate of INR 400 crores in Used Car finance disbursals in Mar’22 and exited FY22 at an annualized run rate of INR 5,000 crores loan disbursals. CarDekho Financial Services business has scaled up its distribution to 1,750+ channel partners across 80+ hubs all over the country.

Amit Jain, Co-founder & CEO, of GirnarSoft, said, “At Girnar, we have taken pride in incubating market leaders across various consumer categories. I am thrilled about the launch of Rupyy. It will help take us a giant leap in our aspirations to become India’s preferred and largest go-to place for all financing requirements of automobile consumers and retailers”.

news

‘Lock the box’ Bookfair is coming to your city Kolkata

Apr 26, 2022 by Gouri 0 Comments

Bookchor.com is handing over the keys to the reader’s happy place with the latest edition of LockTheBox Reloaded, Kolkata, the most loved Book Fair event across the country, to be held at the Ice-Skating Rink, Syed Amir Ali Avenue from 27th April to 1st May.

We have launched our offline event called LockTheBox. Here you can buy everything that fits in a box! Offering three boxes of different sizes, fit as many books as possible in one of three options. We invite you to the next edition of LockTheBox Reloaded, with more books and more choices – Mr.Vidyut Sharma, founder & Director of Bookchor.com

This is a unique concept of spreading readership across the country where you need to pay individually for buying books; you just pay for a box and take ahead all the books you can fit in it. Not limited by the number of books and genre, you can explore over a million books during the 5 days event, as communicated by Mr. Nikhil Verma – Business Development Manager at Bookchor.

We had scaled the event to 5 times as before we were managing about 2 lacs books, but in the Reloaded edition, we try to display about 1 million books for readers. Every day we replenish the books so that readers can get the best of the content available in the market.

The event will have books in various genres like fiction, Non-Fiction, Thriller, Romance, Rare Classics, Books for teenagers, and Children’s books in English and Hindi. There will be books from Indian authors and best-selling authors across the globe.

The event was met with an encouraging response in other cities like Bangalore, Hyderabad, Chennai, Pune, Indore and we are hoping to have a tremendous response in Kolkata.

Three boxes will be available at the event named after heroes from Greek mythology. The Odysseus box, Perseus Box, and the biggest and mightiest box – the Hercules box.

To further help, readers can deshelve and sell their used books at this event. The process is simple by downloading their selling App called “DUMP”. Readers encash their books at the event. Bookchor.com is a startup founded by Meenal Sharma and Vidyut Sharma back in 2016 to increase readership in India by providing books at the most affordable prices.

About Bookchor.com is a startup founded by Meenal Sharma & Vidyut Sharma back in 2016 to increase readership in India by providing books at the most affordable price.

Event Details:

LockTheBox Bookfair

Venue: Ice-Skating Rink, Syed Amir Ali Avenue, Kolkata

Date: 27th April – 1st May 22.

Time: 9 AM to 9 PM

business

Gartner® Recognizes Micro Focus as a Leader in the Magic Quadrant™ for Application Security Testing for the 9th Consecutive Year

Apr 26, 2022 by Gouri 0 Comments

Bangalore, India – April 26, 2022 – CyberRes, a Micro Focus (LSE: MCRO; NYSE: MFGP) line of business, today announced that its Fortify portfolio has been recognized as a Leader in the 2022 Gartner Magic Quadrant for Application Security Testing (AST) report. This marks the ninth consecutive time Gartner has recognized Micro Focus as a Leader in this report for its Fortify product line.

Micro Focus included several AST products and services within the CyberRes Fortify portfolio: Static Code Analyzer (SAST), WebInspect (DAST), Software Security Center, Fortify on Demand (SaaS) and Fortify Software Composition Analysis (SCA).

We believe, the company’s inclusion in the 2022 Gartner Magic Quadrant for AST further cements Micro Focus’ position as a global leader for cyber resilience by highlighting the vast improvement and innovation with the DAST solution, along with expanded capabilities in AST for cloud-native applications, APIs, and infrastructure-as-code (IaC). Fortify, as well as the entire CyberRes portfolio, continues to innovate and adapt to the ever-changing market needs to help build secure software fast.

“Organizations are facing an evolving threat landscape to the software that powers their businesses. This evolution makes the security of the custom code they develop and the overall software supply chain paramount,” said Dylan Thomas, Head of Fortify Product Management for CyberRes. “Fortify enables these teams to answer this call with a comprehensive DevSecOps solution that empowers developers, DevOps and security teams with delivering secure apps in an ‘everything-as-code’ era. We believe the continued recognition of Micro Focus as a Leader for its Fortify product line for application security testing validates the trust our users place in our solutions.”

Fortify delivers software resilience for modern development with a holistic, inclusive, and extensible application security platform from a trusted partner that supports today’s enterprises. This comprehensive suite of products brings holistic security and visibility to developers, AppSec professionals and key stakeholders with automated integrations for any tool, anywhere in the SDLC and a robust set of capabilities available on-premises, SaaS and as-a-service. CyberRes recently expanded their Application Security solutions by acquiring Debricked as further evidence of the market’s need to secure the software supply chain. Read the Magic Quadrant report now.

More Information

Join CyberRes on LinkedIn and follow @MicroFocusSec Twitter.

Gartner, Magic Quadrant for Application Security Testing, Dale Gardner, Mark Horvath, Dionisio Zumerle, 21st April 2022.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Micro Focus was previously recognized as HP & HPE (2013-2017) in this Magic Quadrant report.

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