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image-Sunstone-rolls-out-JeetegaSparkHi-campaign-Mediabrief

Sunstone wants you to believe in your spark in its new ad film featuring Lucknow Super Giants

New Delhi, Wednesday, 13 April 2022: Sunstone Eduversity, one of India’s leading higher education service providers with presence across 25 cities in 30+ institutions, unveiled its new ad film urging students to look out for their spark to succeed in life, despite all odds. The ad film which is stated to run through IPL 2022 across digital platforms features Lucknow Super Giants (LSG) players KL Rahul, Krunal Pandya, Manish Pandey, and Avesh Khan.

Sunstone, which recently announced its partnership with Lucknow Super Giants for IPL 2022 will also be rewarding scholarships to students throughout this association under the #JeetegaSparkHi campaign. During this IPL season, Sunstone will be rewarding scholarships worth INR 4 Crores.

As part of the campaign, Sunstone is also celebrating ‘Sparks off the Pitch’, through a 7 episode series, showcasing the hard work that is put in behind the screen to help our celebrity teams deliver their winning performances.

Piyush Nangru, Co-founder and COO, Sunstone Eduversity said, “The idea behind the campaign #JeetegaSparkHi is to make our students believe in their sparks in order to reach to the top. Sunstone which has collaborated with newcomer, Lucknow Super Giants takes the essence of this collaboration home to bring out anyone, anybody, anywhere can achieve their dreams with their will to go after them.”

On the ad launch, Alekhya Chakrabarty, Head of Marketing, Sunstone Eduversity said, “With the launch of our IPL campaign, we aim to reach the masses and build an online community of determined aspirants. At Sunstone, we want to stir conversations on passions and characteristics that lead to accomplishments.”

The ad film opens in a big conference room focusing on the head chair. The chair symbolises the multiple hardships faced by students to rise to the top. The cricketers battle many hardships- from lack of opportunities to lack of guidance, but through sheer determination they have made their position to the top. They shined through their phase of difficulties because of their inner spark. 

Sunstone would also be sending out personalised video messages from Lucknow Super Giants cricketers to its student community and alumni. With its 360-degree IPL campaign, Sunstone aims to celebrate Lucknow Super Giants performance in the current season and pushes out a strong message for the young crowd through multiple engaging touch points/content.

i-SMART KITCHENHOOD_1

Elica launches Inverter Chimneys in India with its latest i-SMART range

New Delhi, 13th April, 2022: Elica PB Whirlpool Kitchen Appliances Private Limited (formerly Known as Elica PB India Private Limited), India’s leading kitchen chimney brand has introduced its latest range of Advanced Inverter chimneys named “i-SMART Kitchen Hoods” which for now come fitted with a Brushless DC motor. With several first-of-its-kind technology and features the i- SMART chimneys offer massive Power Savings up to 60% and can also operate under Flexible Voltage scenarios ranging from 40V to 280V (including home inverters). Both these key features are of extreme importance in the Indian market as consumers seek more efficiency and convenience without compromise in style and performance.

In addition to its key Power Saving and Flexi-Voltage operation the i-SMART range boasts of a 5 Star performance with many more first-in-class features. Like Elica’s highly successful EDS range, the i-SMART chimneys are also Super Quiet with Elica’s patented Deep Silence 2.0 Technology which has been proven to reduce air-flow noise drastically; a feature loved by consumers worldwide. And building further on its promise of performance, the i-SMART range delivers powerful suction up to 30 feet of ducting along with the Intelli-Speed feature which auto-adjusts speed up to 2500

R.P.M. for consistent suction at all times. And that’s not all. The range comes with state-of-the-art features such as Motion Sensors and Capacitive Touch Control along with the promise of Lifetime Warranty and being Made in India.

Elica i-SMART kitchen hoods come a variety of stylish designs and sizes equipped with LED lamps to lend an elegant touch to every kitchen. They are also available in Baffle Filter and Filterless Heat Auto-Clean options.

Commenting on the launch of the new i-SMART range Mr. Pralhad Bhutada,CEO and Director, of the company said “The Indian market is evolving rapidly and people are looking for a holistic package when it comes to chimneys be it in terms of aesthetics or latest features, i-SMART Kitchen Hoods are packed with all these elements. This product is a result of a thorough R&D and as it is made in India, we have kept in mind the features that suits both Indian cooking and needs of a modern- day kitchen accessory.”

Sandeep Bhambure, Vice President_Veeam India & SAARC - Copy

Testing your team, equally important as testing your DR Plan

Disaster Recovery (DR) plans have evolved into a central mechanism for safeguarding today’s enterprises against the rising threat of cybercrime and natural disasters. According to the Veeam Data Protection Trends Report 2022, 84% of India organizations have been a victim of a cyber-attack within the past 12 months, hence putting their DR plan to the test before a disaster strikes has become even more critical. Sadly, however, DR testing seems to be a dying art. This is because data center professionals are stretched very thin, and don’t have the time or tools to test more frequently.

DR testing matters because the recovery process is based not only on your recovery procedures but on coordination, collaboration and sequencing of your internal team members. The structures put in place must be maintained across storage, network, applications, databases and other remote working platforms.

While cyber-threats can put a huge strain on a businesses productivity and ability to quickly restore data, there is a much more common, yet overlooked, security threat – unintentional human error. In fact, during the pandemic, 51% of Indian organizations reported accidental deletion, overwrite of data, or data corruption as a primary cause of IT outages. Automated DR detection software can be useful in identifying odd behaviours and signs of a breach in a disaster environment, however, the first line of defence is always a business’s employees.

What is a Disaster Recovery (DR) plan?

Veeam defines DR plans as a set of procedures which must be taken due to an unplanned event that disrupts the company’s resources and puts day-to-day processes and operations at risk. Disasters come in all forms and sizes and may happen due to a multitude of reasons. The Asia-Pacific region is certainly no stranger to these kinds of impediments, albeit in the form of natural disasters, hardware failures, cybercrimes and/or human error.

Planning ahead helps businesses determine the best strategy to combat the threat of disasters and reduce any downtime as a result. With the number of attack vectors continually expanding, DR plans are essential for business continuity.

The human side of technology

It is an inescapable truth that data loss will occur as a result of human error, so all organisations must remain vigilant and educate their employees on how to best mitigate these events.

Furthermore, the United Nations revealed that countries in Asia and the Pacific are four times more likely to be affected by natural catastrophes than those in Africa and 25 times more vulnerable than Europeans or North Americans. The scale and complexity of these disasters inevitably produce human errors when responding.

The most common reasons cyber-breaches occur include email misdelivery, accidental deletion, poor IT hygiene, data corruption and outdated security training for employees. What’s the connection? They can all be minimised through employee training, strict internal policies and a more comprehensive understanding of today’s cyber-security landscape.

Preventing data loss through human error

Reducing human error should not be reactive, rather proactive measures should be put in place to ensure an immediate response and decrease total data loss when faced with disasters. Employee training, internal regulations and job design are some effective controls businesses can use.

A report by Forrester Consulting found that in APAC 53% of businesses agree that their managers do not stress the importance of good security practices and training. Whether it’s part of a holistic IT strategy or separate, organisations should be educating all staff on safe practices when online – particularly those working remotely. This can greatly reduce the risks of data loss caused by ransomware or other forms of malware.

As important as getting non-IT staff well-trained in cybersecurity, every member of a business IT team should regularly undertake training and regular upskilling drills. IT teams play critical roles in a DR plan and keeping the system available and accessible in emergencies. A comprehensive understanding and analysis of the cyber-landscape is essential to implementing the most efficient and effective recovery plan.

Employees need to understand the organisation’s best practice policies – limiting file access, using strong passwords and authentication, promoting good back-up habits, using a secure network and routine cyber hygiene checks. This in combination with the right IT strategy greatly minimises the risk of human error-caused incidents.

Never underestimate the importance of the human touch

While automated DR tests serve an important purpose, they only test the technical component of a DR plan. In the event of a real disaster, staff will also need to work quickly and expertly to rapidly restore uptime. Conducting both physical tests and simulated tests in advance will help ensure your team is prepared to execute against your policies and procedures. This is an area where silos or “teams vs. individuals” mentalities have no place.

Always remember, employees can be your biggest asset in a disaster. Putting the time and effort into upskilling staff ahead of time can be the difference between surviving and thriving.

Fabelle_Signature_Easter_Egg

ITC Ltd.’s Fabelle curates handcrafted Easter Eggs to celebrate the festive fervour of Easter

Chennai: ITC’s Fabelle Exquisite Chocolates, celebrated for its unique chocolate experiences presents its limited edition, signature Fabelle Easter Egg and Fabelle Mini Eggs. The artisanal chocolates, handcrafted by Master Chocolatiers will enliven the spirit of Easter through rich flavours and multi sensorial textures making it an irresistible pick for self-indulgence or as a gifting option for Easter.

Fabelle Signature Easter Egg’s shell is made of decadent Dark Chocolate, encasing an explosion of treats, tastes and textures, as one breaks into the chocolate egg. The chocolate egg is infused with crunchy almond-hazelnut nut clusters, enveloped in Milk Chocolate, and rich cashew nut clusters covered in indulgent Ruby Chocolate, offering an enticing selection of flavours, making it an exquisite chocolate experience to savour this Easter.

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Capgemini Enhances its Sustainability Quotient Through Unique Energy Command Center

New Delhi– April  2022 – Capgemini has launched a unique Energy Command Center (ECC) – a global first initiative for Capgemini, that harnesses data-driven approach and digitalisation to monitor and manage performance of its energy assets and aid in its sustainability initiatives across its campuses in India.  ECC will measure and predict various metrics like indoor air quality, energy intensity, water intensity, health of critical assets, critical operations, renewable energy generation, and the overall performance across all energy assets.  Additionally, ECC will also monitor and improve building energy and asset performance across Capgemini’s campuses as well as predict condition-based maintenance.

The ECC will help Capgemini to monitor its energy utilising assets across its campuses as well as optimally enhance comfort level of its employees by monitoring various assets. The ECC will aid in improving indoor air quality for the employees, becoming self-sustainable by reducing operational costs, lowering green house gas emissions as well as digitalisation through IoT based sensors and controllers.  At Capgemini, its employees are guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future and ECC in India is a step towards achieving an ‘inclusive and sustainable future’.

The ECC will enable Capgemini to enhance its sustainability, especially in real estate operation and help maintain a healthy Data Center Power Usage Effectiveness (PUE), a standard industry measure on how energy efficient a data center is. ECC is scalable both operationally as well as geographically. Digitalization and use of IoT for futuristic energy solutions and optimization of unprecedented energy supply contributes to Capgemini achieving its sustainability goals.

The ECC will help to manage and maintain balance between energy supply and demand thus, ensuring sustainable energy consumption across Capgemini campuses in India. The command center will also enable proactive management of Capgemini’s buildings and assets and a minor performance deviation of an asset will be immediately detected and actioned on time. Furthermore, ECC will improve critical equipment performance by using unique analytics platform to diagnose and remedy operational faults at an early stage. The estimated reduction in energy usage due to ECC is 20% which is equivalent to 3500 Tonnes CO2e per annum.

Capgemini has already set its sustainability goals and has taken various steps to become carbon neutral by 2025 as well as achieve carbon neutrality across its supply chain by 2030 and becoming a net zero business well ahead of 2050. Additionally, it also has ambitious goal of helping its clients save 10 million tons of CO2 by 2030.

IIIT-HYDERABAD HOSTS FIRST NATIONAL SYMPOSIUM ON QUANTUM ENABLED SCIENCE AND TECHNOLOGY (QuEST)

April 2022, Hyderabad: InternationalInstitute of Information Technology Hyderabad (IIITH) hosted the first national symposium under the Quantum Enabled Science and Technology (QuEST) program initiated by DST from 11- 13 April 2022.  The Symposium was organised by national coordinator of QuEST Prof. Arun K Pati from HRI, Prayagraj, andProf. Apoorva Patel from IISc, Bangalore, co-ordinator of QuEST.

The symposium was hosted by IIITH’s Centre for Quantum Science andTechnology (CQST) with a focus on the latest research and development in the areas of Quantum Computing, Quantum Information Science andQuantum Technology. QuEST’s hybrid model brought together academics and industry researchers from across the country and included review/tutorials, and invited as well as contributed talks.

Prof. Patisaid, “Over the past 3 decades, the field of Quantum Computing and QuantumInformation has evolved from theoretical possibilities to real practical applications. Keeping that in view, Department of Science and Technology(DST) initiated the Quantum Enabled Science and Technology (QuEST)program. QUEST is poised toward making India Quantum ready and moving forward for the larger National Quantum Mission.”

In his inaugural speech DST Secretary Dr Srivari Chandrasekhar emphasized the need for Institutes to focus on research translations and real world solutions, going beyond publishing research papers and patents. Commending IIITH on its pioneering research, he was especially appreciative of its lab to land efforts and for setting up CQST, one of India’s dedicated and largest academic quantum science and technology centre. Confident that India would be a leader in quantum computing by 2030, Dr Chandrasekhar reiterated that, “The Govt of India is committed to investing in new technologies so that the true potential of the nation is realized”.

Prof P JNarayanan said, “Quantum computing, communication, etc., are truly technologies with high future potential in which we must invest time and money today. IIIT Hyderabad has built a strong group in its CQST and aspires to play a major role in the country combining expertise in Quantum Science & Technology with the Institute’s expertise in broad computing areas.” Dr. Indranil Chakrabarty from CQST said,”Organizing this kind of initiative and meetings in future will be of great importance from the CQST perspective in building up the ecosystem asCQST is very much dedicated and focused in achieving excellence in the area ofQuantum Science and Technology “

Aditya Academy sets a bunch of new records in the Mayor’s cup organised by the Cricket Association of Bengal

Kolkata, April 2022:  Mayor’s Cup Kolkata, organised by CAB (Cricket Association of Bengal) has witnessed a spellbound record in the Inter-School Tournament by Aditya Academy this year. A total of 48 matches will be played in the entire tournament among a total of 38 schools. During the 18th match, which Aditya Academy played against Shree Jain Vidyalaya, the team of Aditya Academy scored a whopping 575 runs in 37 overs with a loss of six wickets and they have won the match by 551 runs as the team of Shree Jain Vidyalaya went back to pavilion after scoring only 24 runs.
Chairman of Aditya Academy, Mr. Anirban Aditya has commented, “We are extremely proud of our cricket team for achieving such heights at a tender age, which makes us believe that one day they will make the entire state proud with their dedication, determination, and discipline in sports. Aditya Academy has always encouraged its students to pursue various sports, not only cricket and this has been a motivating factor behind their success.”

Smaaashing Adult Entertainment, Smaaash 2.0 is here to Disrupt Adult Gaming and Entertainment

National,  April 2022:  SMAAASH 2.0, the premier lifestyle and entertainment powerhouse, is all set to arrive in a new and smashing avatar with the launch of its new center at Radisson Blu Dwarka, New Delhi, on 9th April 2022. With its unique and aspirational experiences, SMAAASH 2.0 offers a much-awaited dose of gaming and entertainment along with its alluring and luxurious ambiance. Set in the poshest location of the city, this contemporary entertainment hub is like a gateway to fun and good times.  Smaaash offers indulgence, treats your heart and soul with energy and enthusiasm and welcomes the sporting spirit. 

SMAAASH 2.0 offers a unique adrenaline rush with highly advanced Virtual Games, Flagship Games, Vending and Arcade Games, Redemption Games, and a multi-activity adventure tower within a hygienic environment. Come and step into this interactive and innovative gaming center that offers a treat of fun-filled adventure and complete entertainment to people of all ages. The destination has a lot to offer -friends and family get-togethers, corporate outings, social gatherings, milestone celebrations, lip-smacking food, a variety of games and a Zen ambience. To add up the list of x-factor SMAAASH has trendy music by the best DJs in the city, to give you a great escape from mundane life. 

A stay at the hotel can make you enjoy the never-seen gaming experience. The premium bowling alley offers a direct entry to those wanting to avoid the long queues at the alley. After a fun-filled day of entertainment, its pocket friendly C2H5OH  Bowling Sports bar restaurant invites you to relax while relishing a delectable and mouth-watering spread of scrumptious cuisine. 

Talking about the SMAAASH 2.0, Shirish Kotmire, CEO, SMAAASH Entertainment Pvt Ltd, says, A one-of-its kind gaming and entertainment zone with unmatched ambience, our Dwarka Smaaash center goes along SMAAASH’s concept of redefining sports entertainment experiences with ground-breaking ideas, innovation in gaming and user experiences, and powerful simulation technology. We want consumers to not only play familiar games, but also look out for unfamiliar games as well. SMAAASH 2.0 has kickstarted with never-seen gaming experiences like Bowling, Cricket, and Virtual Reality Games now pushing into phygital space with shooting arena having real guns and virtual bullets. The center seamlessly ties its signature attractions and newly launched games along with experiencing a great outing with family and friends. The setup has worked on every minute detail to make visitors comfortable, like the use of RGB and UV lighting in the playing segments, highly trained staff to guide you on choosing games and starters to order while playing. Smaaash has a classy and cozy environment which makes a lifestyle statement itself and is like a gateway to good times”.  

The entertainment and games at SMAAASH Dwarka range from highly advanced Virtual Games like White Water Coaster, a water rafting experience in rapid water, Twilight Bowling, Cricket Lanes, to Extreme Sports like Sumo Soccer, a multiplayer soccer with active players; Gallopin Basket, a multiple moving basketball game; Cycle Cycho, a competitive cycle racing game; and Shooting Range, a real gun shooting range. 

Further talking about the launch of the first center in Delhi, Shirish adds, “SMAAASH Dwarka is a part of our expansion strategy. We are rebuilding SMAAASH in a calibrated manner. Identification of best properties across Indian, choice of high-end resources, concept of venturing into metros and mini metros, closing of geographical boundaries with multiple centres in a city, focusing on adult-centric format are some of our top priorities in the coming days. We aim to add 45 centres in the coming 6 months from now and working progressively towards it. Our team is targeting cities like Barnala, Amritsar, Pathankot, Udaipur, Jodhpur, Bangalore and Vasai-Thane.” 

SMAAASH has a sense of style, detail, and comfort; array of surprising games, good food, peppy & foot-tapping music under its umbrella – all blended into a premium looking ambience. 

Come, step into this one-stop destination for all your fun, gaming, bonding and entertainment needs. 

2022 MG ZS EV Facelift

2022 MG ZS EV Facelift:Top 5 Features to Know

MG Motor India’s all-new ZS EVnow cruises on the Indian tarmacs. The new ZS EV comes with the largest in-segment 50.3 kWh battery, armed with advanced technology, offering a 461 km certified range in a single charge.

MG Motor’s commitment towards clean technologies & green mobility can be seen with the brand’s innovations and comprehensive ecosystem approach around the growing footprint of the ZS EV, now in its new avatar.

The new ZS EV has been restyled with striking exterior design elements, comfortable & premium interior, first-in-segment features like Dual Pane Panoramic Skyroof, Digital Bluetooth® Key, Rear Drive Assist, 360° Camera, i-SMART with 75+ Connected Car features, Hill Descent Control & much more. It also packs a globally certified (ASIL-D, IP69K & UL2580) battery that has passed 8 special safety tests, including fire, collision, dust, smoke, etc.

Here we deep dive in to detailing few of the best-in-class features that incentivize more consumers across India to go electric :-

  1. Bigger and powerful battery for increased range.

The all-new MG ZS EV comes with bigger 50.3 kWh battery with IP69K and ASIL-D, replacing the 44.5 kWh. With new battery, the car now returns ARAI-claimed range of 461 km in single charge.The car is alsoequipped with a powerful motor delivering best-in-class power output of176 PS which can sprint the ZS EV from 0-100kmph in 8.5 seconds.Additionally, the battery has received UL2580 global certification for added safety.

  1. Advanced Safety Package.

The updated ZS EV comes with the added safety of 6 airbags, 360-degree camera, Hill Start/Decent Control and Tire Pressure Monitoring System (TPMS). The car is also offered with Rear Drive Assist featuresincludes Blind Spot Detection (BSD), Electronic Stability Control (ESC), andRear Cross Traffic Alert (RCTA) which detects cars approaching from rear left or right that are out of reverse camera and censors sight.

  1. Connected Car Technology.

New ZS EV features MG’s latest i-SMART connected system which now comes with more than 75 connected features.The latest system allows the customer to use over 100 commands to control Skyroof, AC, Music, Radio, Navigation & more.Additionally, it also supports 35+ Hinglish voice commands and features in-car services like Park+, MapMyIndia, Shortpedia and Jio.

  1. Digital instrument cluster.

The new MG ZS EV comes with updated 10.1-inch touchscreen infotainment system in place of older 8.0-inch unit. Along with that, It gets new 7.0-inch digital instrument cluster replacing the analogue dials. On the exterior, other than redesigned front bumper, the car gets new LED headlamps and DRLs LED taillights.

  1. MG e-SHIELD.

The new ZS EV is covered under MG’s e-SHIELD program for private customers which provides free-of-charge 5-years warranty for unlimited kilometers, 8-years / 1.5 lac kms on the battery pack system. The company also offers 24/7 Roadside Assistance (RSA) for 5 years, and 5 Labour-free Services.

Currently, the new ZS EV will be available only in top-spec Exclusive trim, while the base-spec Excite trim will be available from July, 2022.Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the cutting-edge automaker, MG has augmented across-the-board ‘experiences’ within the automobile segment today.