Mumbai, Oct 23: KISNA Diamond & Gold Jewellery has unveiled its latest festive campaign featuring brand ambassadors Shahid Kapoor and Mira Rajput Kapoor, giving the iconic ‘Woh Kisna Hai’ from the 2005 Bollywood film Kisna a celebratory encore. The brand has reprised the much-loved song in a fresh rendition, bringing together Bollywood nostalgia and the tradition of diamond and gold jewellery gifting during the festive and wedding season.
The shared name ‘Kisna’ creates a natural connection between the iconic Bollywood song and the jewellery brand. More than a familiar soundtrack, the reprised melody becomes an integral part of the storytelling, capturing the anticipation of a surprise, the warmth of thoughtful gifting and the excitement of celebration. The film gives the much-loved classic a fresh, contemporary setting while retaining its nostalgic appeal.
