Addble joins ONDC, paving the way for inclusive ecommerce in East & North East India

Addble joins ONDC,

New Delhi/Imphal, January 5, 2024 – Addble Solutions Private Limited, a leading cloud-based omni-channel commerce platform, today announced it has gone live on the Open Network for Digital Commerce (ONDC) as a Seller Network Participant.

Imphal-based Addble is one of the first tech companies from East & North East India to join the revolutionary e-commerce network, empowering sellers across the region and beyond to leverage ONDC’s potential and connect with buyers nationwide.

“We are thrilled to be at the forefront of this digital commerce revolution in India,” stated Yaikhomba Ningthemcha, Founder, Addble. “Joining ONDC as a Seller Network Participant aligns perfectly with our mission to democratize digital commerce and provide equal opportunities for businesses of all sizes, especially those in traditionally underserved regions like East & North East India.”

Through Addble’s platform, sellers from diverse categories such as Grocery, F&B, Agriculture, Beauty and personal Care, Home, Electronics & Appliances, Fashion, Furniture and Kitchen, and Health & Wellness can seamlessly onboard the ONDC Network. Addble simplifies the process with its user-friendly interface, assisted product cataloging, and comprehensive support, making it easier than ever for sellers nationwide to tap into the vast buyer base on ONDC.

“We’re delighted and excited to have Addble going live on ONDC. This is a significant step forward for ONDC’s expansion and inclusivity, especially for the North East region,” commented T Koshy, MD & CEO, of ONDC. “Addble’s reach in East & North East India will open doors for countless sellers in the region, fostering a diverse and vibrant e-commerce ecosystem.”

The ONDC initiative, backed by the Government of India, aims to create an open, democratic, and buyer-driven e-commerce ecosystem in India. By joining ONDC, Addble empowers sellers to break free from traditional marketplace monopolies and offer their products and services on a level playing field, giving buyers more choice and competitive prices.

While firmly rooted in East & North East India, Addble recognizes the potential of ONDC for businesses across the entire nation. With its robust infrastructure and nationwide reach, Addble ensures a smooth onboarding experience for sellers regardless of location. Whether a seasoned entrepreneur from Mumbai or a budding handicraft maker in Nagaland, Addble provides all the tools and support needed to thrive on the ONDC Network.

Addble was the winner of the NABARD-ONDC Grand Hackathon Agri Integration Challenge organised by ONDC in July 2022. This paved the way for a remarkable collaboration with ONDC, culminating in today’s launch of Addble as a Seller Network Participant on the Network.