New Delhi, 2021: Continuing with its endeavour to encourage healthy living, Amway India, one of the leading FMCG Direct Selling companies, celebrated the festival of lights with a host of activities promoting health and wellness. Commemorating the spirit of Diwali, Amway organized myriad initiatives such as #FestiveImmunity,#IChooseHealthy, #CookForACause and more, for its direct sellers and their customer across regions, building on its efforts to help people live better, healthier lives.
Leveraging the striking trend of online communities based on shared passions such as health, beauty, cooking etc., Amway sparked the festive joy by lining up numerous campaigns and activations, both at the national and at the regional levels, to bring people together to enjoy while staying safe at home. In the North region, Amway organized unique offline and online sessions on make-overs and spreadthe festive cheer by doing good, centered on embracing a healthy lifestyle. The campaign #FestiveImmunity,coveredaspects of healthy living during festivities. Furthermore, the initiatives also focused on Champions Run for Unity 2021, Experiential Fest, Breathe Free with Atmosphere Mini and Nutrition ka Tadka.
Commenting on the initiatives, Gursharan Cheema, Senior Vice President, North and South, Amway India,said, “It is the time of year, with festivities in the air and good cheer everywhere, when people indulge in feasting, shopping and fun, celebrating to the heart’s content. While food is an intrinsic part of our lives, it also plays a pivotal role in elevating celebratory spirits. Even as the pandemic ebbs, people continue to prioritize self-care and holistic wellbeing, while focusing on elevating experiences at home. Building on this trend, we utilized the power of online communities to provide our direct sellers and their customers with online platforms to come together and celebrate festivals, a healthy way. Towards this, we developed unique and engaging product experiences for them while also leveraging the rising influence of our passionprenuers to help people make healthy choices for themselves and their loved ones this festive season.”
Amwaylined up virtual sessions on festive skincare and make-up using its renowned Artistry and Attitude range. Further, through #Nutrition ka Tadka the company highlighted how to give an exciting twist to traditional recipes by sharing quick and easy-to-make healthy festive delicacies with Amway’s Nutrilite All Plant Protein using Amway Queen Cookware range wherein the latter offers excellent cooking performance with almost zero oil usage. Adding to the celebrations, the campaign encouraged people to make informed choices and develop a regimen to maintain health during the festivals. The initiative also raised awareness on pollution and urged people to do their part in reducing noise and air pollution during the festivals.
Embracing the digital wave, Amway India has been creating engaging virtual experiences for its direct retailer/sellers and their consumers to strengthen brand connect while building communities based on shared passions and interests. Alongside, the company is also focused on reiterating the importance of healthy living and nutritious eating while fostering the spirit of community building to celebrate differently while helping others.
About Amway India
Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is the world’s #1[1] direct selling company with presence in over 100 countries & territories.
Globally, Amway is 60+ years old, US$ 8.4 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 750 patents granted and another 220 patents pending. Amway has more than 500 scientists, engineers, and technical professionals who extend our innovation and science capabilities through 11 locations to deliver global, regional, and local product research and development.
Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Retails and Direst Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[2].
Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand[3]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Artistry is India’s No. 1 premium skin care brand[4].
Amway India also offers ‘Attitude’, an entry level premium skincare and cosmetics brand targeted at India youth. The product range has been developed taking the needs of Indian consumers into consideration.