Celebrating 12 Years of Innovation, Community Empowerment, and Sustainability
New Delhi, 13th November 2023: Asort, India’s pioneering co-Commerce direct-selling company in the fashion domain, is excited to announce its 12th Founder’s Day celebration, which is scheduled to take place on November 11, 2023. The company, founded in 2011, has embarked on a remarkable journey of innovation and community building to shape the future of direct sales.
Established in Mohali, India, Asort set out with a vision to revolutionize the fashion industry through a unique direct-selling model. Co-founders Roshan Singh Bisht & Nathasha Kumar and both first-generation entrepreneurs recognized the immense potential of this innovative concept and dedicated themselves to establishing Asort as India’s first co-commerce direct-selling company.
“Asort has been an inspiration of innovation and empowerment in the direct selling industry, providing entrepreneurs with opportunities and fostering a sense of community. Our journey from a single city to a pan-India presence is a testament to our commitment to redefine the game in fashion,” stated Roshan Singh Bisht, Co-Founder & CEO of Asort.
Over the past 12 years, Asort has achieved remarkable growth. From its modest beginnings in a single city, the company now operates across India, offering a wide range of products in over 13 lifestyle categories, with more than 5000 product options. In 2016, Asort successfully transitioned from an offline to a purely online platform, embracing the digital age and expanding its reach to a broader audience.
One of Asort’s most notable achievements is its support for nearly 3 lakh community partners, providing them with entrepreneurial opportunities and financial independence. These individuals have not only found a dependable source of income but have also become integral parts of the Asort community, contributing to the company’s success. Roshan expressed his deep appreciation for the unwavering support from the Asort community and the broader business ecosystem. His vision extends beyond mere business success; he aspires for Asort to emerge as the best direct-selling company in India. As Founder’s Day approaches, this celebration serves as a moment to reflect on the journey thus far and anticipate a brighter future.
“Asort’s Founder’s Day is an opportunity to express gratitude to the Asort community and the broader business ecosystem for their unwavering support. Our vision is to become the best direct-selling company in India, and our commitment to innovation and sustainability drives us forward,” emphasized Ambrish Ranjan, Executive director, Asort To mark the occasion of its 12th Founder’s Day, Asort has organized a special recognition event in Panchkula. The event will honor the top achievers among its community partners and is expected to draw 2000 attendees, including industry dignitaries and community members. It promises to be a day filled with inspiration, recognition, and a profound sense of belonging for the Asort community.
In a significant step toward a more sustainable future, Asort has introduced an initiative to transform its packaging into an eco-friendly solution. Recognizing the environmental impact of packaging in the fashion industry, Asort is committed to addressing this issue through sustainable packaging.
The fashion industry has long contributed to non-biodegradable plastic waste, leading to issues of plastic pollution and carbon emissions. Asort is determined to be a part of the solution. Their sustainable packaging initiative represents a commitment to changing the way we experience fashion while respecting our planet. Each package is now made from plant-based recycled paper, ensuring our clothing arrives at your doorstep in style while respecting nature’s balance.
As Asort celebrates its 12th Founder’s Day, the company embraces a vision of innovation, community empowerment, sustainability, and a brighter, more future-ready path for direct sales. The celebration marks a significant milestone in Asort’s journey, a journey characterized by resilience, growth, and a steadfast commitment to building a better future for all. Asort is poised to continue making history in the direct-selling industry and shaping the future of fashion commerce.
