ASUS strengthens pan India retail strategy with the launch of Exclusive Store in Muzaffarpur

AES Store Muzzafarpur19th December 2023:As a step towards strengthening the brand’s retail footprint across the country, ASUS India, a Taiwanese tech giant today announced the launch of an exclusive store in Muzaffarpur. The new exclusive store is spread across 300 sq. ft. and is set to host an extensive range of electronics and computer hardware, including the ASUS flagship products such as Vivobook, Zenbook, Republic of Gamers (ROG) laptops, Gaming Desktops, All-in-One Desktops, and accessories. This is the brand’s 1stexclusive store located in Muzaffarpurtaking the total count of 09 AES & ROG stores in Bihar.

Talking about the expansion, Jignesh Bhavsar, National Sales Manager – PC & Gaming Business, ASUS India, said, “We are delighted to announce the expansion of our retail footprint in India. Bihar being an important market for us, the inauguration of the first new brand store in Muzaffarpur will play a pivotal step towards empowering consumers across different regions of the country with a unique experience of our latest innovation. With a strategic retail expansion approach, we will continue to create more interaction and new touchpoints for our users.”

Address of the retail stores: Balaji Infosys
Chhoti Kalyani Road, Muzaffarpur Bihar- 842001