18 September 2026: Denman Professional, a globally recognised professional hairbrush brand announces the launch of its Blue Belle Collection, the latest addition to its Deluxe range. Inspired by the timeless elegance of French toile de jouy textiles, the idyllic charm of the Cotswolds and the refined beauty of classic porcelain prints, it is trusted by consumers and professionals worldwide, providing a fresh aesthetic while staying true to their purpose of catering to diverse hair types and needs in mind.
Note: now available at your nearest salons
The Blue Belle Collection brings together a selection of Denman’s Deluxe styling essentials, with each tool designed for a specific hair goal. The D38 The Deluxe Detangling & Styling Paddle is designed for detangling and everyday styling, while the D3 The Deluxe Original Curl Definer & Styler and D4 Deluxe Original Curl Definer & Styler 9 Row help define and shape curls. The D14 The Deluxe Mini Curl Definer & Styler offers a compact option for curl styling, while the D81M The Deluxe Style & Shine Smoother is designed for smoothing and finishing. Completing the collection, the D28 Deluxe Wide Tooth Detangler Comb is suited to thicker and naturally curly hair, while the D4 Retail Packs offer the signature 9-row styling brush in a retail-ready format.
Drawing from the romance of French toile de jouy, the Blue Belle Collection gives everyday hair rituals a more beautiful, considered dimension. The intricate prints and soft, heritage-inspired aesthetic bring a refined sense of charm to hairbrushes that feel as at home on a dressing table as they do in a professional salon. While the look of the hair brushes has been reimagined, the range continues to focus on styling, performance and functionality, making it equally suited to everyday routines and professional use.
Speaking about the launch, Rayed Merchant, Director, SSIZ International said, “With the Blue Belle Collection, we wanted to introduce a more refined and distinctive design language to its Deluxe range while preserving the functionality and versatility that have made the brand a trusted name among professionals and consumers. Inspired by the elegance of French Toile de Jouy, the collection brings a sense of timeless beauty to everyday hair rituals, with each brush thoughtfully designed around different hair types, textures and styling needs.”
With the Blue Belle Collection, Denman Professional brings together heritage-inspired design and purposeful hair styling, creating a collection that celebrates the beauty of everyday rituals.
