Entertainment Veteran Kimberly Knoller Joins Gaming Discovery Platform Earn Alliance as Chief Marketing Officer

In her new role as Chief Marketing Officer at Earn Alliance, Knoller is leading the charge in furthering the platform's mission to connect gamers to games,

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Earn Alliance, the largest web3 game aggregator and discovery platform leading the future frontier of gaming through revolutionary engagement strategy and curation of highly-engaged gaming ecosystems, proudly announces Kimberly Knoller as its Chief Marketing Officer.


Knoller brings more than a decade of dynamic experience in entertainment marketing, specializing in music, fan acquisition and engagement, audience  development, gaming, and technology. With an illustrious career spanning major record labels and innovative ventures, she has consistently been at the forefront of connecting brands and talent with new fan communities through creative, future-forward marketing strategies.

During her tenure at Warner Records, Knoller pioneered the establishment of the first direct-to-fan marketing and engagement team, working with renowned artists such as My Chemical Romance, Green Day, Metallica, and Josh Groban. Her expertise in crafting compelling narratives, fostering audience loyalty, and implementing fan-centric digital marketing strategies has set her apart in the industry.

As the founder of The Knoller Group, Knoller and her team have achieved global recognition, delivering notable successes such as Echosmith’s multi-platinum hit “Cool Kids” and pioneering direct-to-fan e-commerce platforms for leading gaming-and music focused channels.

Knoller’s visionary leadership extends to executive roles at companies such as unPaired and PIXELYNX, where she contributed to the development of groundbreaking web3 initiatives, including the first IRL Human Connection Protocol and music metaverse gaming experiences.

In her new role as Chief Marketing Officer at Earn Alliance, Knoller is leading the charge in furthering the platform’s mission to connect gamers to games, building fandoms, and engaging communities. Knoller’s expertise has already brought major success to Earn Alliance with a rapid audience growth of 650,000 highly engaged gamers It’s clear that Knoller’s appointment comes at a pivotal moment as the demand for web3 gaming tools continues to surge.

“I am thrilled to join Earn Alliance at such an exciting juncture in the evolution of web3 gaming,” says Knoller. “Earn Alliance’s commitment to fostering highly engaged fan driven communities aligns perfectly with my passion for leveraging innovative marketing strategies to connect people with immersive gaming experiences. Together, we will redefine the future of gaming ecosystems.”

“With the explosive growth of web3 games, there’s an even greater need for innovative marketing to draw gamers into new experiences,” offers Joseph “Coop” Cooper, CEO & Founder of Earn Alliance, “The range of expertise that Kimberly brings to Earn Alliance is a complete game changer for us. Her work in fan engagement and digital marketing is exactly what we need to propel our vision forward. With Kimberly’s guidance, we are redefining game discovery and player engagement for the future of entertainment and gaming.”

Earn Alliance has solidified its position as one of the largest active web3 communities, boasting over 75 game NFT launches in 2023 alone. With the introduction of a gamified reward ecosystem, the platform aims to attract and retain highly engaged gamers, offering a cost-effective alternative to traditional advertising models.