Bangalore, Oct 23: Five states, multiple languages, more than 250 million people, and some of India’s most loyal consumers. South India doesn’t just follow marketing trends; it often sets them. On November 26, 2026, ET BrandEquity.com, The Economic Times’ platform for marketing and advertising news, will bring the region’s sharpest marketing minds together at the second edition of Brand World Summit South, at Taj Wellington Mews, Chennai, sponsored by Samsung Ads.
The first edition drew 400+ attendees and featured leaders from some of the South’s most trusted brands, including Nalli, Thangamayil Jewellers, Preethi Appliances, Cholayil, and SLN Coffee. The second edition builds on that momentum with 20+ sessions and 50+ speakers, bringing together CMOs, brand custodians, founders, agency heads, and media leaders from across Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, and Telangana.
South India is a market of contrasts that rewards brands that understand it. Legacy family businesses have earned consumer trust over generations, while digital-first startups from Bengaluru, Chennai, and Hyderabad are building national brands from day one. Chennai’s manufacturing strength, Coimbatore’s entrepreneurial energy, Kochi’s growing consumer market, and Hyderabad’s tech ecosystem coexist with a cinema and content culture that shapes how millions of people discover, trust, and choose brands.
Winning here takes more than translation. It takes cultural fluency, regional insight, and the ability to pair local relevance with national scale.
Through keynotes, fireside chats, and panel discussions, the summit will tackle the questions on every Southern marketer’s mind:
❖AI-powered growth: moving from experimentation to measurable results
❖Retail media and intelligent commerce: reaching shoppers at the point of decision
❖Connected TV: how the living room screen is changing reach and targeting
❖Regional storytelling: building brands in Tamil, Telugu, Kannada, and Malayalam, not just in English
❖Premiumisation: what the aspirational Southern consumer now expects
❖Manufacturing meets marketing: how the region’s industrial strength is fueling brand innovation
❖Customer experience: turning loyalty into long-term advocacy
Beyond the stage, attendees can join curated networking, one-on-one meetings, and conversations among brands, agencies, publishers, and solution providers.
Amit Gupta, Business Head of ETB2B vertical:
“South India has always built brands differently, with deep consumer trust, strong regional identity, and a clear sense of what matters to its audiences. Brand World Summit South is where we share, challenge, and scale those lessons. This year, we want every marketer to leave with ideas they can use the very next day.”
Be part of the conversation.
Registrations are now open. Marketers, founders, and industry leaders can request an invite and explore partnership opportunities at:
https://brandequity.economictimes.indiatimes.com/brand-world-summit-south
