Housing.com Launches AI-Powered Price Trend Engine to Enhance Home Search Experience

REA India LogoMumbai: 12th December 2023: In a significant development for home searchers, Housing.com, the premier real estate platform in India, has unveiled an AI-driven Price Trend Engine. This cutting-edge feature utilises Machine Learning (ML) and Artificial Intelligence (AI) to offer users critical pricing data and insights, thus facilitating more informed decisions for buying, selling, or renting properties. Initially accessible in Mumbai, Gurugram, Bengaluru, and Hyderabad, plans are underway to introduce this service to other major cities, setting a new standard in online real estate search across the country.

Housing.com’s proprietary algorithm is pivotal to this launch, presenting not only current market prices but also a detailed analysis of price movements over the past 2-3 years.

This tool provides users with an in-depth understanding of price dynamics in specific neighborhoods and developments. Housing.com enhances user knowledge by allowing comparisons with adjacent areas, thereby enabling predictions of price appreciation and helping to identify the ideal times for undertaking property transactions. This tool also aids consumers in aligning their financial planning and budgeting with their home purchasing timelines.

Mr. Dhruv Agarwala, Group CEO of Housing.com, Proptiger.com, and Makaan.com remarked, “At the heart of our ethos is the unwavering commitment to deliver superior consumer experiences. In the current dynamic tech environment, AI has become fundamental in driving innovation across sectors. For any progressive tech enterprise, integrating AI and ML is not just a choice but a strategic necessity. With AI transforming our interactions with the world, leveraging this technology is not just about gaining a competitive edge but also about creating exceptional consumer experiences.”

Mr. Sangeet Aggarwal, Head of Product & Design at Housing.com, Proptiger.com, and Makaan.com stated, “By bridging technology with real estate, we’ve crafted a solution that not only equips users with a comprehensive market view but also guides them towards making confident property decisions.”

He further noted, “The engagement of over 2 million users during our pre-launch phase is a testament to Housing.com’s commitment to solving key consumer problems.”

With the introduction of the AI-enabled Price Trend feature, Housing.com once again underscores its role as an innovator in the real estate domain, offering invaluable market insights to users and transforming the approach to property transactions.