India: inDrive, a global mobility and urban services platform headquartered in Mountain View, California, organised the “Driver of the Month” campaign in Delhi NCR and Mumbai.
“With the “Driver of the Month” campaign, we aimed to inspire and motivate our driver community to go the extra mile, setting new standards of excellence in ride-hailing service. The positive response from our driver partners on this campaign will encourage us to come up with more giveaways and driver engagement activities.
We rolled out this campaign exclusively for our valuable drivers, to encourage them to take more rides, earn rewards, and earn the prestige of being crowned as the Ultimate Champion Driver!” said Avik Karmakar, GTM Manager – South Asia, drive’s “Driver of the Month” campaign’s main objectives include:
- Boost driver engagement and loyalty
- Enhance brand recognition and visibility
- Encourage healthy competition among drivers
- Strengthen the overall quality of service provided to our passengers
- Showcase our commitment to appreciate and reward our dedicated driver community
To become the Best Car Driver the participants had to register themselves on the contest landing page, complete eligibility criteria & take the highest rides to win.
We organised a prize distribution event for our winners in Delhi and Mumbai. Recognition is a testament to the dedication and hard work of our driver partners. The Grand Prize winner, 1 winner from each city – Delhi and Mumbai won a motorcycle and 10 Runner-Up Prize winners from each city won a smartphone. The winners were evaluated based on the number of completed rides.” said Sahil Setia, Influencer Marketing Manager SA, drive
Marketing Campaign Execution:
- Personalized Marketing: Dispatched personalized and engaging emails to all eligible drivers, outlining the contest details, exciting rewards, and the overall campaign objectives.
- Social Media Promotion: Utilized our active social media channels to create buzz around the contest. Posted captivating graphics emphasizing the potential benefits and bragging rights of being the Driver of the Month.
- In-App Promotions: Integrated banners and pop-ups on our app’s driver interface, providing real-time updates on the contest standings, and inspiring drivers to improve their performance and join the competition.