Lenskart forays into the world of fashion through an exclusive collaboration with ace designer JJ Valaya

Lenskart x JJV-Kapurthala (1)

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New Delhi, April, 2022: India’s much loved eyewear brand, Lenskart takes a big leap into the fashion landscape through its collaboration with JJ Valaya for the campaign of his all-new bridge-to-luxury brand, JJV. With this, the brand aims to lead and cement its place in the space of fashion and bring forward its trend specific product offerings.

Over the course of its 10 year journey, Lenskart has received much appreciation for being one of India’s fastest growing eyewear omni-channel brands. In keeping with its purpose to transform the way eyewear helps people see and experience the world, Lenskart aims to tap into an in-vogue audience to reframe eyewear from a functional product to one that is a form of personal expression.

The collaboration incubated owing to the shared vision between Lenskart and JJ Valaya and their comprehension of the fashion space. With this, they have successfully created a campaign with the aim to encourage the audience to bring out their own personal style. It is when a lifestyle brand like Lenskart joins hands with a luxury designer like JJ Valaya, that a collaboration becomes democratized.

Speaking on the collaboration, Sasha Chhetri, AVP, Marketing at Lenskart said, “We’re thrilled to announce our collaboration with JJ Valaya as it is the perfect first step towards highlighting the design-first aspect of our products. Along with technology, fashion is our key focus towards providing our audience with a stylish product range, that is diverse in nature, so that each person can flaunt their personality through our eyewear.

Speaking on the collaboration, the representative for the HOUSE OF VALAYA said, “For 3 wonderful decades, JJ Valaya has been a part of people’s weddings and celebrations and indeed, there is no greater feeling! This year, as we celebrate our 30th year in fashion as a luxury occasion wear brand, we take a step further into our world with the launch of our all-new bridge-to-luxury brand, JJV and there couldn’t be a better fit than Eyewear designed by Lenskart for our debut campaign. In keeping with the vision to keep style effortless, accessible yet bold enough to make a statement that reflects individuality, the collaboration worked beautifully”

The way the brand aims at reframing the future of eyewear is expressed through this collaboration. The coming together of two renowned names in their respective fields makes this association even larger. Lenskart is all set to tread on and explore the diverse path of fashion through many more significant collaborations in the pipeline.