Chennai (India), 05 Oct 2023, 2023: LT Foods, the more than 70-year-old Indian-origin global FMCG Company in the consumer food space, has strengthened its SuperFood portfolio by launching ‘Daawat®Quick Cooking Red Rice’ for health enthusiasts.
The newly launched Super Food is richin phytonutrients, is high in fibre, and offers multiple health benefits. Most importantly, keeping in mind the ever-evolving preferences of consumers towards a convenient cooking option, the ‘Daawat®Quick Cooking Red Rice’ cooks only in 15 minutes. Packed in a collectable and reusable tin, the ‘Daawat® Quick Cooking Red Rice’ is available in a pack of 1 kg.
The consumers can purchase healthy Super Food from leading E-Commerce platforms such as Amazon and Big Basket as well as Modern Trade. The newly launched Super Food is available across Delhi, Haryana, Uttar Pradesh (U.P.), Maharashtra, Gujarat, Telangana, West Bengal, Andhra Pradesh, Karnataka and Tamil Nadu.
The newly launched ‘Daawat®Quick Cooking Red Rice’ adds to the Super Food portfolio of the company. Prior to this, the company had launched ‘Daawat®Quick Cooking Black Rice’, which has been well-received by consumers. Packaged in 1 kg collectable and reusable tin, the ‘Daawat®Quick Cooking Black Rice’ is available across E-Commerce platforms, modern trade and general trade. The ‘Daawat®Quick Cooking Black Rice’ has a mild and nutty flavour that creates delicious recipes. It is rich in anti-oxidants, has a low glycemic index and cooks in just 15 minutes.
Mr. Ritesh Arora, CEO, India Business & Far East, LT Foods Ltd., said, “We, at LT Foods, are committed to providing healthy food options to the consumers. While solidifying our position further in the core Basmati and Specialty Rice segment, we diversified and forayed into the Convenience and Health segment more than a decade ago by launching Daawat®Quick Cooking Brown Rice, which has maintained its leadership position. Building on it, the company launched Daawat®Sehat, an iron and vitamin–fortified rice, which has also been well-received by consumers.”
“With the launch of ‘Daawat®Quick Cooking Red Rice’we have reinforced our tryst with health as a segment,” added Ritesh Arora.
Mr. K. Ganapathy Subramaniam, Head of Marketing, LT Foods Ltd., said, “To boost our health portfolio, we launched a Super Food range aimed towards consumers at large but to particularly appeal to the health conscious consumers who are willing to expand their food repertoire for a better tomorrow. Our latest Super Food, ‘Daawat®Quick Cooking Red Rice’ reflects our commitment of providing a wholesome, nutritious food to enhance the well-being of our consumers. We believe that by introducing Red Rice, we are providing a healthy alternative and opening up new avenues for culinary exploration. Its versatility in various cuisines and dishes makes it an exciting addition to any kitchen.”
Red Rice is known to be a rich source of iron and magnesium. It enables the consumers to live a better quality of life by mitigating the potential risks posed by lifestyle disorders such as cardiovascular and respiratory conditions, boosts digestion and is suitable for bone health.