November 08, 2023: Luminous Power Technologies, India’s leading energy solutions brand, has taken its philosophy of illuminating lives to the masses this Diwali. Conceptualized by AutumnGrey Bangalore, the campaign was launched with a heartwarming film that highlights the difference such gestures can make in the lives of those around us.
The campaign beautifully captures the essence of Diwali and stresses the importance of spreading light and happiness in the lives of others. Especially those who light up our lives all year round, perhaps at times without even us noticing it. Luminous urges India to make this Diwali about celebrating the spirit of giving and making a real difference in someone’s life.
To bring the film to life, the agency partnered with director, Deepti Nangia.
“Power Cuts are real in India and living in larger homes with inverters and solar solutions, we miss seeing a reality sometimes. A lot of us already help with fees and clothes but what our extended family requires is a bit more power in their lives. I am glad we were able to partner Luminous with this Diwali vision.” says Anusha Shetty, Chairperson and Group CEO, of Grey Group India.
Ms. Neelima Burra, Chief Strategy and Transformation Officer at Luminous Power Technologies, said,” Luminous has always been at the forefront of innovation and social responsibility. The #ILLUMINATINGLIVES campaign highlights our deep commitment to lighting up not only homes but also lives to dream bigger and achieve higher. In a country where long power outages are common, we remain dedicated to lighting up lives in India. This Diwali, let us join hands to express our gratitude and spread the joy of giving. Together, we can make this Diwali truly special by spreading light, happiness, and hope, ensuring that the light of progress reaches everyone, even in the darkest hours.”
The film released for the national audience digitally summarizes this beautiful emotion- kisi ki zindagiroshankarne se hi tohbantihai, Happy Diwali.