Bengaluru, November 07, 2023: Magniflex India (Made in Italy), a leading luxury mattress brand in Europe, today announced the launch of its second exclusive store in Jayanagar, Bengaluru. This new store will cater to the high demand for Magniflex products being witnessed in this region.
Speaking on the launch, Mr. Anand Nichani, MD, Magniflex India, said, “We are delighted to announce the opening of our second exclusive store in Jayanagar, Bengaluru. Recognizing the potential health issues associated with inadequate sleep, it’s crucial not to overlook the importance of a high-quality mattress. Buying a mattress in-store allows you to personally test it and experience the quality and comfort of the product. Also, our knowledgeable product experts are available to educate customers about the distinct features of various mattress models tailored to their specific needs.”
“In the aftermath of the COVID-19 pandemic, a renewed focus on health and well-being has reshaped consumer preferences, with a particular emphasis on premium products, including high-quality mattresses. Eyeing this trend, we intend to enhance our presence in Karnataka and increase our exclusive dealers in the South by the end of 2024. We have also witnessed a remarkable 112% growth in our Karnataka-based franchise”, added, Anand.
The Jayanagar exclusive dealer store presents authentic Italian artistry, incorporating the essence of Italian fashion, aesthetics, and the dynamic cultural heritage of Italy, seamlessly blended with cutting-edge innovations. Spanning 2,000 square feet, the store showcases a dedicated section of approximately 900 square feet exclusively for Magniflex products, including an extensive collection of mattresses such as Armonia, Magnistretch, Magnigel, Magnicool, Carezza, Massaggio Deluxe, Ricordo, Ergo Bed, and Vitale Dolce. With a diverse array of offerings, the store caters to a wide range of preferences and needs.
Magniflex also introduced the Magniflex Investment Plan (MIP) recently to encourage people to invest in their health by purchasing good quality high-end mattresses through the EMI options.
Today, Magniflex India has established a strong foothold in the market, with a network of 6 exclusive franchise stores and dealer tie-ups across Bengaluru, Mumbai, Delhi, Pune, Ahmedabad, Hyderabad, Chennai, Rajkot, Coimbatore, Vijayawada, Vishakhapatnam, Bhimavaram, Jaipur, Nasik, Kolhapur, Mangalore, Udupi, Shivamogga and Raipur.