Kolkata, 12th October 2023: With Durga Puja, the biggest festival of the Bengalis around the corner, Max Fashion ushered in the festive season with a little difference through its #AmioDurga campaign where they recognised women from different walks of life across the state with stories of inspiration, true grit, and inner power. The idea resonated with Max Fashions’ belief that Pujo symbolises celebrating freedom and empowering women across societies with the power to move ahead.
They also brought smiles to the faces of underprivileged students of one of the most inspiring schools in Kolkata – – Joyjeet Das Memorial School. The school established by the bereaved mother Shimanti Das of 15-year-old Joyjeet, who breathed his last after battling cancer in 2003.
The #AmioDurga contest ran wide across top channels such as social media, radio, and other platforms where contestants recorded their stories & tagged #AmioDurga. The top 30 participants have been shortlisted, who walked the ramp with noted Tollywood Actress Sohini Sarkar.
“We believe that this biggest festival of the Bengalis, Durga Puja is not only about joy and happiness but to celebrate those stories which remain unheard, the celebration of those lives which can inspire and empower many. By and large every woman has a Durga within her who is strong, independent, artistic and pave the way as role models for our younger generation of girls so that can achieve their goals. Max is so proud to support them today and showcase their talents to the world,” said Mr. Rajib Mukherjee, VP of Max Retail.
And not to forget, under the introduction of the brand’s new positioning, ‘Max Style Min Price’ we offer a wide collection for men, women, children, and Gen Z. The collection ranges from Contemporary IW, Fusion & our latest Cobalt Blue with Comic Culture graphic tees line offering a world of animation and movies.