mCaffeine forays into Vegan Lip Care Range in indulgent Coffee & Choco variants

mCaffeine Naked & Raw Lip Sleeping Mask

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India, 18th January 2022: India’s first and leading caffeinated personal care brand, mCaffeine, has launched its new first-ever range of lip care products packed with the goodness of coffee and cocoa. A rich blend of luxurious texture and nourishment to get you ‘Addicted to Good,’ and lock your lips with moisture, the exciting range includes innovative products like the Coffee Lip Balm, Coffee Lip Scrub, Choco Lip Scrub, Choco Lip Balm, Coffee Lip Polishing Oil, Coffee Lip Sleeping Mask and Choco Lip Sleeping Butter.

Devoid of beeswax—making it 100% Vegan and cruelty free—the range of products is suitable for all skin types. It is bold and gender-neutral, infused with an irresistible aroma of coffee and encased in indulgent packaging to get your ‘Lip Locked’ to the goodness of this new lip-care range. A Premium Coffee Lip Care Gifting option, the brand offers the products in a variety of Gift Kits too, making it a perfect gift for your loved ones.

Talking about the launch, Tarun Sharma – Co-Founder & CEO – mCaffeine, said, “At mCaffeine, we continually endeavor to deliver products that help our customers fix or resolve personal care issues they may be facing. Needless to say, its curation and development involved extensive research, groundwork and analysis. Our goal was to create a range that could be used by anyone irrespective of their age, gender or skin type. We have clinically tested the entire range, and more than 95% of the subjects had significant improvement in lip moisturization up to 24 hours after application. Besides, our products are 100% vegan and cruelty free, which is what a substantial segment of consumers seek nowadays. So, I’m confident that this range is a fitting choice for any individual looking for an exclusive lip care product that offers holistic nourishment and comes with a touch of brilliance.”

Rooted with the aim to bring customers the best of skincare solutions with caffeine, the brand seeks to revolutionize the personal care space further by the expansion of its ‘Lip care’ range as listed down below:

● Coffee Lip Balm: Flaunt a ‘balmbastic’ look with the Coffee Lip Balm that moisturizes chapped lips, nourishes, smoothens, and reduces pigmentation. The perfect balmy texture melts on the lips and provides long-lasting moisture, while its delicious Coffee aroma with base notes of fresh butter leaves you with irresistible lips!

● Coffee Lip Scrub: Pucker up with this scrumptious Coffee Lip Scrub that exfoliates, cures chapped lips and reduces pigmentation with its delectable blend of Coffee grinds, Natural Cane Sugar and Cold Pressed Coconut Oil. The bittersweet Coffee aroma will scintillate your scenes and have you craving for more!

● Coffee Lip Polishing Oil: Ride the moisture wave and keep lips thoroughly quenched with the Coffee Lip Polishing Oil that reduces pigmentation, and moisturizes and hydrates lips. The lightweight and non-sticky lip oil has an elevating aroma of freshly roasted Coffee beans, leaving you with a glossy sheen for lips you can’t miss!

● Coffee Lip Sleeping Mask: A clean, cushiony ritual for lip renewal. The glossy Coffee Lip Sleeping Mask is an overnight treatment that deeply hydrates, repairs chapped lips, and locks in moisture to wake you with a juicy and succulent lips that smells of sweet, creamy Coffee notes with the richness of butter.

● Choco Lip Balm: Keep the forecast deliciously balmy with the Choco Lip Balm that will remind you of your first kiss, only balmier! The creamy, rich tub of choco goodness heals dry and chapped lips, deeply moisturizes, and nourishes and hydrates to leave you with luscious lips that smell of sweet, irresistible richness of fresh Cocoa Butter.

● Choco Lip Scrub: Indulge in the ultimate lip care ritual with the sinfully sweet Choco Lip Scrub, best suited for dry and sensitive lips. The scrub gently exfoliates, removes chapped and flaky skin, and leaves lips moisturized with its mild exfoliating Natural Cane Sugar particles, and irresistibly rich aroma of Chocolate!

● Choco Lip Sleeping Butter: A blend of 100% natural butters gives this Choco Lip Sleeping Butter an intensely smooth and buttery rich, comfy texture that melts with the warmth of your lips and leaves you hooked. The overnight lip butter provides intense moisturization and nourishment, heals chapped lips, and leaves them smooth and soft with a sweet, delectable scent with base notes of rich butters.

● Coffee Addiction Lip Kit: An indulgent and addictive Caffeinated lip care affair—in a bold, luxe packaging—that will leave you craving for more. Shower your loved ones with kisses with the premium, natural, and gender-neutral ‘Coffee Addiction Lip Gift Kit,’ that moisturizes chapped lips, reduces pigmentation, polishes the lips, and locks in moisture overnight for smooth, soft and sultry lips.

● Choco Kissed Lip Kit: Engulf your loved ones with bountiful Choco goodness with this premium, natural and gender-neutral kit in indulgent packaging. ‘Choco Kissed Lip Gift Kit’ will serve as the sweetest reminder of their very first kiss! The kit gently exfoliates, heals dry and chapped lips, and intensely moisturizes the lips with its delectable chocolatey aroma that will leave them wanting more!

The cold season is generally a ‘harsh’ time of the year for the lips due to the absence of oil glands—which keep moisture from evaporating. Moreover, exposure to cold, dry wind air results in further chapped and cracked lips. The brand’s timely expansion into the lip-care category seeks to help protect lips from winter’s brutal weather. In addition to that, with its all-glass packaging and zero plastic footprints, mCaffeine also supports staying environmentally conscious.

100% Natural & Vegan, Cruelty-free & Peta Certified, their products are free from SLS and Paraben, FDA-approved, and dermatologically tested. With a range of refreshing caffeinated products, mCaffeine has created a unique niche for itself in the personal care industry.