New Delhi, December 20, 2021: McDonald’s India – North and East has strategically tied up with Coca-Cola India to offer Minute Maid 100% Apple Juice as part of McDonald’s beloved Happy Meal. This association is a part of McDonald’s commitment to offering wholesome, balanced choices to its customers and in line with Coca-Cola’s evolution to being a Total Beverage Company.
McDonald’s has been evolving its menu, adding wholesome and balanced choices to its menu so customers and their families can feel good about Happy Meal and McDonald’s. Minute Maid 100% Apple Juice which contains no added sugar, no preservatives and no colours is a perfect pairing with The Happy Meal for consumers to relish. Similarly, Coca-Cola’s ‘Beverages for Life’ strategy recognizes consumer diversity and believes in providing consumers with choices ranging from water, sparkling drinks, juices, dairy to tea, coffee etc. suited for every occasion.
Talking about the partnership, Rajeev Ranjan, Chief Operating Officer, McDonald’s India – North and East said, “In our endeavour to provide a delightful experience to our customers and meet their evolving food and beverage needs and aspirations, we keep refreshing our menu with meaningful customer-centric choices. Through the introduction of Minute Maid 100% Apple juice in our happy meal menu, we are offering a beverage choice with the natural goodness of fruit juice to our customers. We are hopeful of this association further enhancing the feel-good, delicious experience of our Happy Meal customers.”
Speaking about the partnership, Greishma Singh, Vice President, Customer and Commercial Leadership, Coca-Cola India and southwest Asia, “At Coca-Cola, we remain grounded in our purpose to craft meaningful brands and a wide range of drinks that consumers can enjoy throughout their day. McDonald’s is a long-standing partner of Coca-Cola globally. Minute Maid is the world’s no.1 Juice brand with master brand availability in over 200 countries. This new addition in the offerings at McDonald’s is a great step in extending our juice-based beverages under Minute Maid with a no added sugar, preservatives & colours free proposition that perfectly complements a happy meal.”
Coca-Cola India continues to strengthen its partnership with McDonald’s, with the restaurant chain now including minute Maid 100% Applejuice in its Happy Meals. With this addition, consumers get a beverage choice with the goodness of fruit juice. It will be available across all McDonald’s restaurants in the North and East regions.
About McDonald’s India
North and East: McDonald’s restaurants in North and East of India are operated by Connaught Plaza Restaurants Pvt. Ltd. McDonald’s is committed to delivering the highest quality restaurant experience to its customers in India and serves a variety of menu options made with quality ingredients sourced locally. McDonald’s serves millions of customers annually at its 150 restaurants across North and East of India and provides direct employment to more than 5,000 people. With a customer-centric approach, McDonald’s operates through a variety of formats and brand extensions including standalone restaurants, Drive-thru’s, 24/7 restaurants, McDelivery for customer convenience and experience.
For more information and updates, please log on to www.mcdindia.com, or follow Facebook, Instagram, Twitter and YouTube.
About Coca-Cola India
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high-quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola No Sugar, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, Smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country.
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own way to building sustainable communities through community initiatives under World Without Waste, Fruit Circular Economy, water stewardship, women empowerment, and many others.
For further information on the company’s India operations and its products, please visit: www.coca-colaindia.com and www.hccb.in