New Delhi, 3rd Nov 2022: Sadar24 a Delhi-based e-commerce platform founded by Mr. Nitin Goel with co-founders Mr. Mahavir Mittal and Mr. Sonal Garg announced the rollout of the ‘Festival Sale’, one of India’s largest omnichannel Diwali fiestas marking the e-market place’s rapid expansion into several new categories including fashion & lifestyle, consumer electronics, home & kitchen this Diwali. The sale was live on the e-marketplace platform of sadar24 where 2500+ vendors from tier2 and tier3 across the country sold their products.
This year large retailers and e-commerce platforms did 50k+ sales during the festive season. Small traders and retailers continued to witness tepid demand.
The product with the most sales this festive season:
1. Lamp & Lighting – Start from Rs. 100 to 1000
2. Hair Dryer and Straightener – Start from Rs. 150 to 500
3. Bluetooth Headset – Start from Rs 150 to 2500
4. Bedsheets – Start from Rs. 150 to 1000
5. Data Cable & Connectors – Start from Rs. 52 to 500
Mr. Nitin Goel, Co-founder, of Sadar24 said: “Sales of smartphones, electronics, and other consumer durables jumped as customers rushed to close last-minute deals this Diwali. Even cautious buyers loosened their purses during the festive season, with large retailers recording a high single-digit growth during the period”.
With the tagline “Sabse Sasta Sabse Accha” Sadar24 is an aggregator E-commerce platform that works to connect SMEs, MSMEs, small vendors, traders, and unorganized markets involved in the manufacturing & trading of different products.
This Diwali we ran a lot of offers on our platform for different campaigns as the Early Festive Sale which started on 15th September. In that, we targeted Bluetooth Speakers, USB Cables, Mobile Covers, and Charges. In the Second Phase, we gave bumper Discounts on Kitchen Appliances, T-shirts, Ladies’ Kurtis, Kids’ Wear, Clutches, etc. In the Diwali season, we offered a huge discount of up to 80% on Jewellery Sets, Makeup, Candles & Lamps, Home Decor, Bedsheets, and lots of other items. So during this Festive tenure, we targeted different Categories at different times with heavy discounts and Buy1 & Get1 free in many categories. he added
Since Sadar24 target customers are homemakers and families, they have offered them special gift hampers like Cosmetics, and Candles, and lights this Diwali.
Using digitalization and a basic Internet connection, putting the iconic Sadar Bazar of Old Delhi online for the first time ever. Sadar24.com is a brand owned by Masonic E Com Pvt. Ltd.