Shiprocket’s latest D2C festive season report reveals the growth of over 191% in sellers from Tier-III markets as opposed to 2020


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New Delhi, October, 28th, 2021: As India’s most-awaited festival, Diwali, is around the corner Shiprocket, India’s leading tech-enabled logistics and fulfillment platform, has released its annual Festive Season Report for the D2C sector. The report highlights various aspects such as growth in the number of sellers from Tier-II and Tier-III cities, top cities for delivery and pickup, most popular categories, and more.

The report focuses on shipment trends just before the grand festive season in the D2C sector between August 2020 and August 2021.

As opposed to 2020, Shiprocket has observed a 191%+ increase in sellers in the Tier-III market while the Tier-II cities saw a surge of nearly 176%, and Tier-I cities registered an increase of over 138%. The report also revealed an uptick of over 213% in the percentage of first-time sellers in Tier-III cities, while Tier-II and Tier-I cities saw a growth of more than 138% and 175%, respectively. The platform now has over 47,000 sellers from Tier-III cities as compared to the 16,000+ sellers in 2020.

Shiprocket also noted that offline channels were the most popular this year, having registered a growth of over 301% compared to last year. While social media witnessed a growth of more than 153% growth, followed by online stores that saw an increase of 115%+ sellers. Among the various channels, marketplaces observed the least change at just over 71% compared to 2020.

Furthermore, Shiprocket took into account the top cities for pickup and delivery. New Delhi, Mumbai, and Bangalore once again topped the charts for the highest number of shipments

delivered, while Hyderabad and Kolkata came in fourth and fifth respectively.

Shiprocket’s detailed report also analyzed the method of payment that sellers used to pay for availing the platform’s services and noted an uptick in the prepaid transactions with 71% prepaid orders while Cash on Delivery (COD) shipments comprised of just over 28%. One of the primary reasons for this is the increased digitization, internet penetration, and smartphone usage. In addition, Shiprocket’s report also revealed that the platform has more male sellers rather than female sellers.

While analyzing the most popular categories, Electronics, which comprised almost 26%, topped the list, followed by Apparel and Personal Care, which consist of more than 25% each, Food and Groceries which constituted nearly 14%, and Health Care which comprised of over 9%. Overall, Shiprocket’s report showed that the volume of shipments witnessed an increase of more than 51% in September 2021.

Speaking on the report, Saahil Goel, CEO, and Co-Founder of Shiprocket said, “The festive season is usually the busiest time of the year with sellers observing skyrocketing demand. Our festive season report aims to analyze the current position of existing and newly onboarded D2C sellers on our platform to forecast the progress and further augment our offerings. We have noticed that the volume of shipments has surged massively compared to last year, and we are expecting an uptick in revenue. Shiprocket will continue to expand its services and cater efficiently to sellers across the country.”

With a PAN India reach of over 29,000 pin codes and 17+ expert courier partners, Shiprocket leverages cutting-edge technology in nearly every aspect of its operations for seamless last-mile deliveries and hassle-free fulfillment.