Stovekraft Introduces Zero Capex Investment Franchisee Model for Women

stock-market Stovekraft

New Delhi, 13, September 2023 – Promoting a culture of entrepreneurship, innovation, and inclusivity, Stovekraft, a pioneer in innovative Cookware, Kitchenware Appliances, and Consumer Lighting, announced an exclusive franchisee opportunity for women with zero capex investment. This unique initiative was rolled out at the launch of its 100th store.

This initiative underscores Stovekraft’s unwavering commitment to gender equality and diversification, where Stovekraft will invest in setting up the store to support women across the country who opt for this program.

Speaking on this one-of-a-kind initiative, Mr. Rajendra Gandhi, Managing Director, Stovekraft Limited, said, “Since our inception, we have consistently introduced programs to enhance women’s skills and integrate them as vital members of our company. Approximately 80 percent of our workforce, spanning managerial and worker roles, comprises women. Our latest initiative, ‘Exclusive Franchise Opportunity for Women,’ aims to support women entrepreneurs and encourage their active involvement in the retail sector, all while aligning with our vision of being all-compassing and empowering all stakeholders.”

Stovekraft Limited embarked on its retail journey only 14 months ago in June 2022. In this remarkably short span, the company has achieved the milestone of expanding to its 100th store, a testament to its unwavering commitment to providing top-quality kitchen solutions and an unmatched shopping experience.

Stovekraft’s strategic retail expansion plan is set to continue its momentum over the next few years. The company aims to further strengthen its retail presence across India, introducing customers to the latest advancements in kitchen technology and design to transform kitchens nationwide.

Stovekraft Limited

Stovekraft Ltd (NSE/BSE: Stovekraft) stands as India’s premier kitchen appliances brand, established by Mr. Rajendra J Gandhi. Evolving from kerosene wick stoves in 1994, it now offers 600+ products under Pigeon, Gilma, Black & Decker, and Pigeon LED. With a turnover exceeding Rs. 1000 Cr., its presence spans the nation through 25 Super Distributors, 300 Distributors, and 61,000 Dealers. Stovekraft’s global footprint encompasses 12+ countries, including the USA, Middle East, and Africa, serving clients like Walmart and Big Lots.

Stovekraft has the largest manufacturing facility for kitchen appliances in the Harohalli Industrial Area, Near Bangalore. The second manufacturing unit is at Baddi, Himachal Pradesh.